I provide a monthly newsletter aimed towards businesspeople, in which I comment on and analyze developments in the legal cannabis industry. I have over 20,000 members and keep an open rate of 30%+. Companies like Happy Cabbage Analytics and I Heart Jane are partners because of their prominence in their fields.I think of newsletter topics, draft and edit drafts, and get everything ready for distribution via Sailthru.Cannabis WriterAutónomooct. 2019 - actualidad · 3 años 9 mesesProducing material for the cannabis industry and advertising firms in North America. Content for Websites and Blogs Promotional Emails Depending on the client's needs, I come up with concepts for blogs or adhere to specific instructions. Ganjapreneur, Green Market Report, Sorse Technology, Pantry Cannabis, and more are just a few of our satisfied former customers.Head of Contentdeeproots partners

Edited freelancers' work to match the brand's voice, keeping SEO in mind, and communicated feedback to freelancers; Communicated directly with clients and internal staff about the content; Developed the blog content calendar and freelancer schedule for national and local U.S. cannabis retailers/brands partnered with the agency • Responsible for reporting directly to the CEO and the Head of SEO.

Controlled and directed all email marketing and lead generation effortsrevenue growth's best performing channel, content marketing with a focus on the customer.- Oversaw and directed a weekly video question-and-answer series with prominent figures in the tech industry, which increased gross subscriptions by 15% each week. Helped introduce a Bloomberg News subscription package. Directed the planning and implementation of the campaign's email, social media, and on-site marketing initiatives. To gain a more in-depth understanding of the efficacy of paid channels, I collaborated with the engineering and product teams to develop new acquisition attribution tracking. The subscription conversion rate was boosted by 30% thanks to consistent testing and design execution within the email onboarding campaign.

Through sponsored acquisition techniques, promotions, partnerships, and expansion of our ambassador program, I assisted in growing The Hustle's daily newsletter to over 1 million subscribers. - We've reduced spam traps, used seed lists in tandem with analytics solutions to keep an eye on mailbox placement, and instituted stricter sunset standards to improve deliverability. - Built dashboards using SQL and Periscope to learn more about retention and engagement KPIs like LTV, MRPU, churn rates, and channel analysis. Developed unique drip tactics to re-engage inactive users and bring in new subscribers. - Oversaw the content creation and distribution for all social media platforms. Gained between 200,000 and 600,000 followers on Facebook and 100,000 on Instagram in about a year. - Collaborated with our events group to promote Hustle Con (2,500+ attendees) using sponsored and organic social media, email marketing, and an ambassador program. Oversaw all live social media coverage on event days.