Alee Mathis Email & Phone Number

I provide a monthly newsletter aimed towards businesspeople, in which I comment on and analyze developments in the legal cannabis industry. I have over 20,000 members and keep an open rate of 30%+. Companies like Happy Cabbage Analytics and I Heart Jane are partners because of their prominence in their fields.I think of newsletter topics, draft and edit drafts, and get everything ready for distribution via Sailthru.Cannabis WriterAutónomooct. 2019 - actualidad · 3 años 9 mesesProducing material for the cannabis industry and advertising firms in North America. Content for Websites and Blogs Promotional Emails Depending on the client's needs, I come up with concepts for blogs or adhere to specific instructions. Ganjapreneur, Green Market Report, Sorse Technology, Pantry Cannabis, and more are just a few of our satisfied former customers.Head of Contentdeeproots partners

Estados Unidos

Edited freelancers' work to match the brand's voice, keeping SEO in mind, and communicated feedback to freelancers; Communicated directly with clients and internal staff about the content; Developed the blog content calendar and freelancer schedule for national and local U.S. cannabis retailers/brands partnered with the agency • Responsible for reporting directly to the CEO and the Head of SEO.

San Francisco, California, United States

Controlled and directed all email marketing and lead generation effortsrevenue growth's best performing channel, content marketing with a focus on the customer.- Oversaw and directed a weekly video question-and-answer series with prominent figures in the tech industry, which increased gross subscriptions by 15% each week. Helped introduce a Bloomberg News subscription package. Directed the planning and implementation of the campaign's email, social media, and on-site marketing initiatives. To gain a more in-depth understanding of the efficacy of paid channels, I collaborated with the engineering and product teams to develop new acquisition attribution tracking. The subscription conversion rate was boosted by 30% thanks to consistent testing and design execution within the email onboarding campaign.

Estados Unidos

Through sponsored acquisition techniques, promotions, partnerships, and expansion of our ambassador program, I assisted in growing The Hustle's daily newsletter to over 1 million subscribers. - We've reduced spam traps, used seed lists in tandem with analytics solutions to keep an eye on mailbox placement, and instituted stricter sunset standards to improve deliverability. - Built dashboards using SQL and Periscope to learn more about retention and engagement KPIs like LTV, MRPU, churn rates, and channel analysis. Developed unique drip tactics to re-engage inactive users and bring in new subscribers. - Oversaw the content creation and distribution for all social media platforms. Gained between 200,000 and 600,000 followers on Facebook and 100,000 on Instagram in about a year. - Collaborated with our events group to promote Hustle Con (2,500+ attendees) using sponsored and organic social media, email marketing, and an ambassador program. Oversaw all live social media coverage on event days.