Alicia Lee Email & Phone Number

Atlanta Metropolitan Area

Kansas City Metropolitan Area

Kansas City Metropolitan Area

Serving up social media marketing training, strategy and savviness for small businesses.

Leawood, Kansas

Leads social media strategy creation, execution and evaluation for company and film initiatives. Serves as the social media and content lead on cross-functional national campaigns. Creates qualitative and quantitative social media & content benchmarks, insights & recommendations to internal and external partners. Manages relationships with social media partners (Facebook/Instagram, Twitter and Snapchat). Serves as one of the co-hosts of AMC Thursday Ticket and one of the AMC Theatres representatives at film press junkets.Accomplishments & Results:AMC Stubs (AMC Theatres Loyalty Program): Served as the social media & content lead for AMC Stubs relaunch, AMC Stubs 10M Members Milestone and AMC Stubs A-List launch. Work included development, execution & reporting of the social strategy for each initiative. • AMC Stubs 10M Members Milestone social content had over 8M impressions and over 45% in comments on Facebook.• AMC Stubs A-List Launch social content had over 24M impressions and 16M reachCarmike Acquisition: Developed and executed the social media strategy for the Carmike Theatres AMC acquisition. Work included developing the content plan for messaging to guests, responding to questions, sunsetting social media handles and merging channels with the new brand. Audience and Engagement Growth: Created the social strategy that led to audience growth, increased engagement and incremental revenue. Work included establishing AMC SCENE (the AMC Theatres blog), developing the AMC Theatres Wednesday Twitter Chat and managing the influencer program.

Washington D.C. Metro Area

Developed, executed and evaluated digital & social media strategy for internal & external partner initiatives. Served as corporate communication project leader on enterprise-level initiatives, determining & managing traditional, owned, earned and social media tactics, i.e., media relations, social content, internal communication, etc. Established KPIs and utilized analytics to target and redefine communication strategy. Served as the social media lead on the update of the crisis communication plan and contributes to crisis communication management on an as need basis. Increased customer engagement and conversion for 6+ social media channels. Managed the influencer program, the social community, the content calendar, sweepstakes/contest, agency and vendors.Accomplishments & Results:Amtrak Residency Program: Utilized real-time social media monitoring to the launch the first Amtrak Residency Program, the opportunity for 24 writers from diverse disciplines to take a cross-country train trip of their choosing. Giving them the chance to unplug, write and experience long-distance train travel for the first time.• Over 16K+ entries submitted and increased awareness of the social media program• 35M unique online media impressions• $1M ad value• 16:1 Return on investment#AmtrakLive – Exclusive Train to South by Southwest (SXSW): Amtrak social media created the 1st #AmtrakLive train, a private train from Los Angles to Austin for SXSW.• Assisted in the development and integration of the inaugural #AmtrakLive train, an exclusive train ride for 30 social media influencers to SXSW• Increased brand awareness of long distance service to a new demographic • 60M+ media impressions, 20M+ social media impressions, $1M ad value

Washington, Dc

Developed engaging content for Georgetown University websites. Curated content for NHS social media channels (Facebook & Twitter). Managed the social media community & content calendar. Wrote traditional communication materials for the school – press releases, factsheets, etc. Assisted in the implementation & planning of university events. Assisted with school media relations.Accomplishments & Results• Transitioned the school hard copy newsletter to a digital format, saving the school $60K+• Integral player in the development of the 1st ever campus wide social media guidelines; providing schools,departments and clubs with social media best practices

Washington, Dc

Prepared CEO & executive leaders for interviews & speaking engagements. Supervised the special events & communications coordinator. Pitched & managed the media for events & programs. Developed traditional communication materials for the organization – press releases, factsheets, etc. Curated content for social media channels (Facebook, Twitter, & YouTube). Served as the project manager for four annual events. Established & managed the budget for the department. Created content, designed & managed the development of brochures, annual report & other promotional materials.Accomplishments & Results• Worked with the White House advance staff & secret service for two major days of service, ensuring a successful volunteer experience & media moment for President Barack Obama and the first family• Created innovative kick offs, VIP receptions & after parties for events for over 15K volunteers & regional leaders• Led & managed organization’s website redesign, enhancing the way more than 32K volunteers connect to volunteer opportunities in the region• Gained national exposure & achieved a 20% increase in brand awareness• Created the organization’s 1st ever style-guide• Obtained a 15% increase in volunteer attendance and participation in large days of service• Established consistent communication with external partners with the creation of the bi-monthly corporate &nonprofit partner e-letters

Bethesda, Md

Served as project manager for the website redesign, implementing the organization’s first intranet & a private board of trustees microsite. Prepared executive leaders for speaking engagements & interviews. Designed & wrote content for organization's newsletter. Created content & managed the development of organization’s annual report. Pitched & managed the media for events, fundraisers & program initiatives. Recruited & supervised the development team intern.

Bachelor'S Degree, Communication, General

Activities and Societies: Activities and societies: Maryland Leadership Development, Civicus Living and Learning Program, Public Relations.

Education record