Marketing Programs Manager
Alpharetta, Ga, Us
I was the administrator and leader of the company's Salesforce CRM and Marketing Automation platforms. One of the most challenging accomplishments was implementing the companies first venture into marketing automation, then 2 years later converting the automation platform from one vendor to another, while maintaining integration with Salesforce.comAs the company's Web Developer, I facilitated transforming a single language static site into a multi-language dynamic Joomla CMS site saving the company approximately $100K by developing the site in-house. This web property grew into multiple properties using both Joomla and Wordpress platforms. Web analytics, CRM, and Marketing Automation integration were implemented across all in order to provide a comprehensive view of website traffic, ROI, and lead generation contribution.Working with a growing sales and marketing staff, I created global B2B Social Marketing strategies, providing in-house training, and supported staff in growing social media marketing effectivenessWhile managing marketing programs, I organized, publicized, and produced global webinars with top industry analysts and company experts.My graphic design skills contributed to the creation of effective visuals for website, newsletters, product demos, trade show panels, and PowerPoint presentationsOther mentionable successes include the writing and publication of all company press releases, developing and optimizing Google Adwords campaigns, and created video content to promote the thought leadership of company’s upper management.
