Working as a product development & pre-production merchandising head of adidas & Reebok.Responsible for product cost optimization and process improvement.Handling all operations and activities of Flex PLM. Responsible to give periodic trainings to all vendors.Responsible for detailed costing and price negotiation of all new products. Handles the task of PES (Product Engineering Suggestions) at the initial development stage of every season.Looking after development process and sourcing of all imported accessories and fabrics.Handling communication with Liaison Office and Home Office in Germany.Incharge of task to market products available in our local industry to generate more export orders.Dealing with customers and providing completes Customer Services and resolving issues on daily basis is one of my core responsibilities.

LEVI’S – ACCOUNT; Handling sourcing of Levi’s products from U.S. Apparel & Textiles.Responsible for costing, pricing and price negotiations.Handling product development and all sampling.Involved in business development activities.Handling all customer services activities.Looking after production and ensuring on-time delivery to the customers.Monitoring and ensuring that all time lines are met and each process is being successfully completed on time in accordance with the set parameters of Levi Strauss & Co.Jun ‘07 to Dec’08: adidas (Marketing & Distribution Manager –Pakistan) adidas RETAIL & DISTRIBUTIONResponsible for setting up and running Display and Sale points (retail outlets based on shop-in-shop concept) in Pakistan. Achieving annual sales targets. Monitoring sale of distribution spots all over Pakistan and monitoring sale of adidas shop-in-shop franchisees.Responsible for supply chain management.Making and execution of marketing plansI handle advertising through ATL & BTL technique.Making feasibility report for new clients and setting targets for all distribution spots. Forecasting sales and developing inventory models in the light of sales trend.Responsible for order placement and stock replenishment.Responsible for market wise product assortment and product range selection,In the light of current market trend / position, I make sale projections before placing orders for next three months.Responsible for visual merchandising and in-store communication / advertisement.Responsible for identifying potential franchisees and bringing them on-board in-accordance with the set standards of adidas which are being followed all over the world. Serve as laison between franchisees and company.Making feasibility report for new clients and setting targets for all distribution spots. Forecasting sales and developing inventory models in the light of sales trend.Act as a liaison between customers and our company

•Involved in sourcing of Nike products from Pakistan.•Managed the production of 2 million garments per annum and successfully delivered on-time.•Monitoring each and every purchase order / bulk from its placement till the delivery of the shipment.•Making different Analysis Reports based on projections and placed orders.•Coordination of all departments.•Handling all communication with Nike’s Liaison Office.•Responsible for complete Customer services and on-time issue resolution.

Operations: Making and implement of marketing plans and strategies for business development and execution. Responsible for costing, pricing, budgeting on monthly basis Responsible for labour management & target achievement.Ensure quality standards, implementation