Led the development and execution of comprehensive digital marketing campaigns across Meta, Google, and TikTok, increasing user acquisition by 45% within 12 months.Develop advertising and promotional strategies to increase brand visibility and drive sales.Implemented advanced targeting and retargeting strategies that reduced CPA by 20%, while increasing conversion rates by 15%.Conducted A/B testing on over 100 ad creatives, identifying top performers that led to a 25% increase in engagement.Create engaging ad campaigns across various platforms, such as social media, Google Ads, etc.Monitor ad performance and adjust strategies as needed to maximize ROI.Collaborate closely with the development team to define product requirements and specifications.Coordinate with the accounting and finance teams to reconcile payments and invoices accurately and efficiently.

PayPal payments , managing all websites of Imfiy BV, advertising, promotions, social media, collecting user feedback, defining new features. working with the development team to achieve the finalproduct ready for the end-users.

Manage all online activity in relation to traffic acquisition, sales, conversion anda/b testing and reporting.Understanding and experience in, UX, Adobe Photoshop, Figma, and GoogleAnalytics.Research market in order to discover new trends and technologies in order toimprove website performance.Develop content calendar and oversee website uploads and landing pagesdevelopment.Knowledge of Attribution modelling, website speed optimisation, A/B testing,conversion management, sales journey optimisation, traffic analysis andreporting tools.

Managed and scaled paid search and social campaigns across Meta and Google Search Ads, achieving a 50% increase in leads.Designed and executed a landing page optimization strategy, resulting in an 18% increase in conversion rates.Assign tasks and responsibilities to team members, ensuring clarity and accountability.Provide feedback and guidance to developers throughout the product development process.Collaborated with engineering to integrate new tracking systems, improving data accuracy and campaign efficiency.