Former Project & Product Manager turned Full Stack Developer. Bridging business insights with coding passion for a fresh career perspective. 🚀"
Imfiy Bv
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Product ManagerImfiy Bv Jan 2023 - PresentAmsterdam, The NetherlandsLed the development and execution of comprehensive digital marketing campaigns across Meta, Google, and TikTok, increasing user acquisition by 45% within 12 months.Develop advertising and promotional strategies to increase brand visibility and drive sales.Implemented advanced targeting and retargeting strategies that reduced CPA by 20%, while increasing conversion rates by 15%.Conducted A/B testing on over 100 ad creatives, identifying top performers that led to a 25% increase in engagement.Create engaging ad campaigns across various platforms, such as social media, Google Ads, etc.Monitor ad performance and adjust strategies as needed to maximize ROI.Collaborate closely with the development team to define product requirements and specifications.Coordinate with the accounting and finance teams to reconcile payments and invoices accurately and efficiently.
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Project ManagerImfiy Bv Jan 2016 - PresentAmsterdam, The NetherlandsPayPal payments , managing all websites of Imfiy BV, advertising, promotions, social media, collecting user feedback, defining new features. working with the development team to achieve the finalproduct ready for the end-users.
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Ecommerce ManagerSelf-Employed Mar 2016 - PresentManage all online activity in relation to traffic acquisition, sales, conversion anda/b testing and reporting.Understanding and experience in, UX, Adobe Photoshop, Figma, and GoogleAnalytics.Research market in order to discover new trends and technologies in order toimprove website performance.Develop content calendar and oversee website uploads and landing pagesdevelopment.Knowledge of Attribution modelling, website speed optimisation, A/B testing,conversion management, sales journey optimisation, traffic analysis andreporting tools.
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Digital Marketing / Project ManagerNueva Technology And Services (Pvt) Limited Apr 2019 - 2022Islamabad PakistanManaged and scaled paid search and social campaigns across Meta and Google Search Ads, achieving a 50% increase in leads.Designed and executed a landing page optimization strategy, resulting in an 18% increase in conversion rates.Assign tasks and responsibilities to team members, ensuring clarity and accountability.Provide feedback and guidance to developers throughout the product development process.Collaborated with engineering to integrate new tracking systems, improving data accuracy and campaign efficiency.
Frequently Asked Questions about Aleem S.
What company does Aleem S. work for?
Aleem S. works for Imfiy Bv
What is Aleem S.'s role at the current company?
Aleem S.'s current role is Junior Developer.
What schools did Aleem S. attend?
Aleem S. attended University Of Hertfordshire London, Le Wagon, The Millennium Universal College, Faran College, Faran College.
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