Aleesha Sapra Email and Phone Number
Working as a solution architect for Marketing Effectiveness studies for Fortune 100 brands in various industries. I help them find optimal media mix and go-to-market strategies, and uncover their customer acquisition and retention costs. For a large retailer, helped them identify $70 Mn revenue upside with an optimal media mix. Also worked for a beauty brand for their professional products division to create Hierarchical Bayesian MMM and create tailored solutions for their route-to-market problems.I have a PG Diploma in Business Analytics & Intelligence from Amity Education Group, and a BE in Electrical, Electronics and Communications Engineering from PEC University of Technology. I have developed strong skills in statistical data analysis, data science, predictive analytics, and machine learning. I have also received multiple awards for my commitment, hard work, and innovation. My goal is to leverage my expertise and experience to create value and delight for my clients and stakeholders.
Success Stone It
View- Website:
- successstoneit.com
- Employees:
- 5
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Marketing Analytics ConsultantSuccess Stone ItPiscataway Township, Nj, Us
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ManagerFractal Apr 2024 - Jun 2024Gurugram, Haryana, India -
Senior ConsultantFractal Apr 2022 - Apr 2024Gurugram, Haryana, India1. Lead solution architect for Marketing Effectiveness studies for Fortune 100 brands in CPG, Retail, Pharmaceutical and Toy industries.2. Set up fully automated workbench for marketing analyses by ideating and developing end-to-end solutions for an "Always-On" program with a team of consultants.3. Worked on multiple studies that help the brands find optimal media mix and go-to-marketing strategies, also uncover their customer acquisition and customer retention costs.4. Designed media performance framework for a large retailer with $70Mn upside.
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Analytics ConsultantFractal Nov 2020 - Apr 2022Gurugram, Haryana, India
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Marketing ExecutiveGfk Apr 2020 - Oct 2020Gurgaon, HaryanaWorking for clientele in Tech and Consumer Durables industry across Asia Pacific, Middle East, Turkey & Africa to provide technology and data driven optimum Marketing Mix and analysis of key metrics that supplement their growth strategies and uplift sales. -
Senior Business AnalystExl Apr 2019 - Apr 2020Noida Area, IndiaWorking as an Analytics Consultant with EXL for BFSI clientele across multiple geographies to identify opportunities and define a scope for implementation of embedded analytics solutions to deliver tangible business outcomes through synchronization of domain and data. -
Business AnalystExl Sep 2017 - Mar 2019Noida Area, IndiaDesigned and developed a Tableau Dashboard for key stakeholders of one of the leading banks of the US to study and do a comparative case analysis of important KPIs like SVA and RAROC for different relationships and affiliates of the bank across different products and segments.
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Electrical Engineering InternJs Mobileon Feb 2016 - Jun 2016Delhi Area, IndiaWorked in a program with JS Mobileon that was aimed at an overall understanding, research, and development of further techniques and devices to improve the quality and requirements of the battery-operated rickshaw.My part of work in this industry can be broadly classified into four sub-projects: - Design and development of a power-saving mode for the e-rickshaw battery so that it drains at a lesser rate while running - Design and development of a mechanism to give an indication to the user when the motor is near the critical temperature value defined by the manufacturer - Design and development of a mechanism to give an indication to the user when it’s time to fill water in the lead-acid battery used in the vehicle - To study the power train of the cargo model
Aleesha Sapra Education Details
Frequently Asked Questions about Aleesha Sapra
What company does Aleesha Sapra work for?
Aleesha Sapra works for Success Stone It
What is Aleesha Sapra's role at the current company?
Aleesha Sapra's current role is Marketing Analytics Consultant.
What schools did Aleesha Sapra attend?
Aleesha Sapra attended Pec University Of Technology, Chandigarh, Amity Education Group.
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