Aleesha Worthington Email & Phone Number

New York, New York, Us

Office Ours Co. is a flexible, multi-purpose office space for Co-Working, Meetings, Content Creation, and Events. Join a community of entrepreneurs, creatives, and professionals in the heart of Union, New Jersey.

New Jersey, Us

New Jersey, Us

Palm Beach, Florida, Us

● Define digital & social vision and strategy for all Iconix Brand Group brands surrounding key objectives and evolving consumer and marketplace dynamics. This includes partnering with CEO, CSO and EVP team members, to ensure integrated strategy is a 360° approach● Develop sophisticated approach to creating demand through expansion of digital and social channels, media buying, data analysis and creative strategies● Oversee data acquisition strategies and tactics across multiple digital channels with a focus on data driven decisions and optimizations for efficiency● Partner with creative team to define platform-by-platform needs, including photo & video, providing the opportunity to develop compelling and effective digital assets● Build out and manage budgets for display, new member acquisition & engagement, branding, and analytic tools● Own and manage relationships with key digital partners such as Snapchat, Facebook, Google, Twitter, Influencer & MCN platforms and agencies● Define strategies and initiatives, unique collaboration opportunities, and other actionable insights that drive e-commerce revenue and data capture● Develop, deploy and manage programs to increase brand value through creative treatments, site functionality and content● Directly manage internal and 3rd party external teams pertaining to web/mobile platform development, content creation, digital marketing, accounting, legal, fulfillment and customer service

Palm Beach, Florida, Us

● Collaborated with CMO and SVP to execute strategic digital and traditional marketing campaigns for Iconix Men’s and Scion brands including but not limited to Rocawear, Modern Amusement, Ed Hardy, Roc Nation, Ecko Unltd., Starter, Zoo York, Billionaire Boys Club and ICECREAM● Oversaw digital tone, content and brand growth spanning across 33 brand profiles & 6MM consumers● Liaison responsible for the management of multiple eCommerce platforms via e-Solution partners. Day-to-day responsibilities include overseeing all creative updates, marketing activations, mobile, merchandising, replenishment, inventory management and quarterly reconciliation● Handled the creation and implementation of all initiatives including digital media buys, social, partnerships, print, radio, television, events and giveaways. Responsible for optimizing campaigns accordingly as well as post activation recaps, highlighting campaign reach and impressions● Managed projects with internal/external front and back-end companies to ensure project timelines are met and invoices are processed within budget

New York, Us

● Developed, produced, and managed digital presence & social media for Roc Nation Artists, Producers, Engineers, and Songwriters including JAY Z, Rihanna, Willow Smith, J. Cole, The Ting Tings, Santigold, Wale, Melanie Fiona, Rita Ora, Jay Electronica, K. Koke, and Hugo● Fostered strong industry relationships to maximize artists’ exposure● Managed all interactive activity including but not limited to partnerships, activations and interviews● Liaised between company and record label on all strategy, releases and promotions

Brooklyn, Ny, Us

● Handled media planning, plan performance and key deliverables for Royal Caribbean, Colgate, US Army and Ford● Reported key performance metrics and collaborated with technology partners to resolve any technical issues● Extended media partner relationships, aided in developing media partner plans and lead planning for new partner identification and recruitment● Point of contact for all partners, leader for questions and issue resolution and developed & presented interactive strategy and media planning direction to clients

Palm Beach, Florida, Us

● Managed, developed, and enhanced 13 company sites, ensuring content quality, timelessness, and flow for brands including Rocawear, Candies, Op, Bongo, MUDD, Badgley Mischka, London Fog, Charisma, Royal Velvet, and Artful Dodger● Created and managed $2MM new media budget. Analyzed project results’, produced re-caps identified campaign success, budgets, and call-outs

Us

● Oversaw buying, merchandising, and marketing for Rocawear.com● Created, implemented, and maintained affiliate system, promotions, sweepstakes, email blasts, site copy, SEO content, and SEM keywords● Facilitated marketing presentations for all sales meetings and speaking engagements to ensure consistency● Reviewed and analyzed site sales and promotional projections to ensure that targets were consistently met or exceeded