At Bonus Track, I was responsible for developing online media strategies, CRM, and data analysis for large-scale tours and festivals.Some of the key projects I worked on include the Paul McCartney and Roger Waters tours, where I contributed to the sale of nearly 1 million tickets across the country. I also managed two editions of the Doce Maravilha festival, which quickly became the leading Brazilian music festival in Rio de Janeiro, featuring artists such as Caetano Veloso, Gilberto Gil, Maria Bethânia, and Jorge Ben Jor.In addition, I was part of the team behind Madonna’s historic concert in Copacabana, which attracted 1.6 million people, making it the largest concert audience in Brazilian history and the 5th largest in the world.Beyond managing the company's conversion and awareness strategies, I was responsible for generating data analysis and consumer research, providing valuable insights for other areas within the group.

MangoLab is a cultural agency and artist management office based in Rio de Janeiro. There, I managed growth marketing strategies and data for local events, theater productions, and major artists.For the Mango 2023 and Carnamango 2024 festivals, I worked with some of the leading figures in Brazilian music, such as Jorge Aragão, Céu, Marcelo D2, and Dona Onete. By creating growth strategies alongside the artistic, content, and production teams, we achieved 90% occupancy across all events.In 2024, I led media, CRM, and data strategy for Rio de Janeiro’s largest cultural event: Carnival, through Camarote Portela, where we reached a sold-out status.On the artist management side, I worked on expanding the reach, streaming, sales conversion, and fanbase growth for artists like Capital Inicial and Os Garotin.Additionally, I led the company’s data consolidation project, developing dashboards and studies for client analysis, purchase behavior, and synergy between projects.

30E is a high-growth startup that quickly became one of Brazil's leading live entertainment producers, delivering large-scale events across various music genres.As a growth marketer, I spearheaded online and offline media strategies for global artists and played a key role in creating groundbreaking festivals and tours in Brazil.I managed the growth marketing for over 100 shows and festivals, including global events like Knotfest, Ultra Music Festival, and MITA, which drew over 200,000 attendees.Additionally, I led campaigns for the Titãs Encontro tour, selling over 600,000 tickets.For international shows such as Super Junior, The Blaze, and LANY, I consistently achieved over 90% capacity.Throughout these projects, I coordinated with freelancers and agencies to maximize awareness and ticket sales.

T4F, formerly known as Time For Fun, is South America's leading live entertainment company.As Digital Marketing Manager, I oversaw all aspects of the department, including media, content, influencer marketing, data, and CRM. I managed a team of 15+ to develop strategies for Brazil’s biggest events.I worked on iconic festivals like Lollapalooza Brazil and Popload Festival, Taylor Swift's Brazilian tour, and launched new brands such as Festival GRLS! featuring global sensations Kylie Minogue and Little Mix.During the pandemic, I led remote digital content projects to maintain the company's relevance.

At Bananas Music Branding, I developed music content strategy for brands who wanted to straighten their relationship with clients through music. Working with brands such as Samsung, Budweiser, Ford and Rio de Janeiro International Airport, I managed streaming channels, playlists for retail stores, bars and restaurants, and developed multimedia content to position those brands as music experts.

In 2012, I founded a creative marketing studio for music and entertainment initiatives. With wide teams of over 20 producers and marketeers, I worked with over 300 parties and 50 concerts in 7 Brazilian states. Developing strategies through social media, email marketing, paid media and PR, I created events from scratch and boosted sales and attendance for bars, restaurants, venues, festivals and artists.

​Funhouse is a historic music venue and nightclub in São Paulo. • Social media content, paid media and PR.• Influencer marketing.• Rebranding strategy.• Managing freelance designers, photographers, promoters and DJs• Booking over 30 DJs and 4 bands monthly.• 20% profit rise, 50% more engagement online and 40% new followers in one year.

As a content writer and community manager, I honed my skills in creating impactful branded content for major brands like Nike, Lacoste, and Google. My responsibilities included crafting exclusive blogs, social media posts, and managing a team of multimedia freelancers.I successfully spearheaded a 600K-run Nike project across states, earning Cannes Lions and Facebook Studio Awards for my contributions. I have a proven track record in delivering high-quality content, managing influencers, and generating real-time reports.

• Reporting pop culture, music and lifestyle.

At MTV Brasil, I collaborated in digital innovation projects, focusing on content creation and developing initiatives that connect the brand with a younger audience.There, I co-created and executed projects such as MTVr (online radio), MTV Partnership Plan (influencer partnerships), and the MTV Brasil Awards voting platform. Working in a team, I delivered high-impact results, increasing social media engagement and solidifying MTV Brazil's position as a pop culture reference.

• Hard news, interviews and album reviews.• Coordinating and editing over 10 freelance writers.• Branded content for Nike, Adidas, Heineken, Puma, Nokia, Honda, Levi's, Rider, Smirnoff and Converse.• Web radio host.• Marketing strategy for the Jukebox Festival.