Aleeya Fatima Email & Phone Number

Karachi Division, Sindh, Pakistan

- Overseeing daily operations and leading cross-functional teams, including Client Services, Creatives, Design, and PR, to ensure everything runs smoothly.- Developing and implementing strategic plans to foster business growth and innovation.- Streamlining processes to enhance workflow efficiency and make our operations more effective.- Mentoring and coaching team leads, fostering a culture of continuous improvement and professional growth.- Managing budgeting… Show more - Overseeing daily operations and leading cross-functional teams, including Client Services, Creatives, Design, and PR, to ensure everything runs smoothly.- Developing and implementing strategic plans to foster business growth and innovation.- Streamlining processes to enhance workflow efficiency and make our operations more effective.- Mentoring and coaching team leads, fostering a culture of continuous improvement and professional growth.- Managing budgeting, financial planning, and resource allocation.- Spearheading innovative projects and campaigns, leveraging creative solutions to solve complex problems.- Building and maintaining strong client relationships, ensuring high levels of satisfaction and retention.- Collaborating with stakeholders to align business objectives and drive our goals forward.- Ensuring compliance with industry regulations and implementing strategies to manage risks effectively. Show less

Karachi Division, Sindh, Pakistan

- Managed a team of fifteen, including Visualizers, Art Directors, Design Team Leads, and Animators.- Oversaw digital and print work for over 30 clients, including FMCGs, corporates, apparel, banks, airline, eateries, events, and startups.- Supervised and inspired both creative teams and clients in all brainstorming sessions.- Directed major large-scale projects through strategic planning, task delegation, visual direction, and progress monitoring.- The highlight… Show more - Managed a team of fifteen, including Visualizers, Art Directors, Design Team Leads, and Animators.- Oversaw digital and print work for over 30 clients, including FMCGs, corporates, apparel, banks, airline, eateries, events, and startups.- Supervised and inspired both creative teams and clients in all brainstorming sessions.- Directed major large-scale projects through strategic planning, task delegation, visual direction, and progress monitoring.- The highlight of my tenure was working as a dedicated digital designer on Pepsi Pakistan's repositioning campaign, and then leading a team executing large-scale follow up campaigns.- Designed various digital and print collaterals for big names like Unilever, Reckitt Benckiser, Pepsi Corporate Communications, EBM, Tapal Tea, and Dayfresh Milk.- Managed building design personalities for 20+ eateries, including a launch of a successful Dubai-based desi eatery, creating complete branding from logo to packaging and brand identity.- Led internal and external communications for corporate clients like Philip Morris International, Pepsi Corporate, Tapal Pvt. Limited, and EBM.- Built strong client relationships, leveraging market insights to enhance design strategies.- Clients I worked on: 1. Global: Unilever, Reckitt Benckiser, Pepsi, Phillip Morris International, Upfield - Blue Band Margarine.2. Local Brands: Tapal Tea, EBM, Dayfresh, Milac, Coverlo, Airsial3. Eateries like Hoagies, Pepe's Piri Piri, Yoshis, Clucky's, Delizia, Layers,Namak Pyaray, Broadway Pizza, OMG Burgers4. Fashion/lifestyle: Jdot Fragrance & Cosmetics, Almirah, VIDA.- Played a crucial role in hiring, mentoring, and fostering innovation and growth within the design team.- Led the team under challenging circuses , consistently delivering exceptional designs. Show less

Karachi, Pakistan

As a Creative Strategy Lead, I managed a team of five creative managers and handled my own clients.- Developed digital strategies and cracked digital briefs to boost brand presence online.- Created platform specific plans for brands.Platforms: Facebook, Instagram, TikTok, and YouTube platforms.- Created campaigns in various formats, including vog-ons specific communication, thumbstopper ads, and snackable content, DVCs, UGC based and trending content. -… Show more As a Creative Strategy Lead, I managed a team of five creative managers and handled my own clients.- Developed digital strategies and cracked digital briefs to boost brand presence online.- Created platform specific plans for brands.Platforms: Facebook, Instagram, TikTok, and YouTube platforms.- Created campaigns in various formats, including vog-ons specific communication, thumbstopper ads, and snackable content, DVCs, UGC based and trending content. - Wrote and conceptualize digital films for brands liek Dettol Pakistan, Soya Supreme Oil, Millac Butter, Mead Johnson’s Enfagrow, Shahi and Sooper Hai Pakistan Ka Junoon Manifesto.- Responsible for creating digital strategies for clients.Clientele: Reckitt Benckiser, Tapal Danedar, Tapal Green Tea, Tapal Corporate, Dayfresh, Milac, Shahi Pakistan, EBM, and Soya Supreme.- Worked on some fun pitches, bringing creativity and enthusiasm to each one. Show less

Karāchi, Sindh, Pakistan

Karachi, Pakistan

Role as a Visualizer: I worked as a Visualizer under a Senior Art Director alongside three other visualizer.Ariel (Pakistan’s Biggest Detergent Brand)- Played a core role in the repositioning and new packaging launch.-Suggested key visuals (KV) and point-of-sale materials (POSM) that were approved and implemented nationwide.- Created billboards, shop branding, and retail store branding.Omore (Pakistani Ice Cream Brand):- Designed multiple posters and created… Show more Role as a Visualizer: I worked as a Visualizer under a Senior Art Director alongside three other visualizer.Ariel (Pakistan’s Biggest Detergent Brand)- Played a core role in the repositioning and new packaging launch.-Suggested key visuals (KV) and point-of-sale materials (POSM) that were approved and implemented nationwide.- Created billboards, shop branding, and retail store branding.Omore (Pakistani Ice Cream Brand):- Designed multiple posters and created packaging for tubs, praline packs, and lollies.Soneri Bank (Islamic Bank):- Handled all internal and external communications.- Created emailers, magazine ads, TVC end screens, print calendars, and greeting cards.Zeen and Cambridge (Fashion Brands):- Designed various catalogues, sale key visuals, and collection launches.Clients: Ariel Pakistan | Soneri Bank | Omore | Zeen | Cambridge | Behbud Foundation | Habitt | Gul Ahmed Show less

Karachi, Pakistan

Design And Media Arts, Advertising

Medical Science

Medical Science