Experienced professional currently enrolled in the MBA program at IE University in Madrid with 9+ years of experience in FMCG industry with high expertise in marketing, digital, customer development and Innovation.Marketing and customer development expertise in FMCG with roles as Brand Manager behind the personal care business unit and as Key Account Manager for one of the top retailers in Mexico.Reputable for being a proactive, result driven and people centric professional.
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Key Account ManagerColgate-Palmolive Sep 2022 - Jan 2024Ciudad De México, MéxicoIncreased business sell in & sell out.Headed investment planning and control for top business categories. -
Brand ManagerColgate-Palmolive Sep 2020 - Sep 2022Ciudad De México, MéxicoBoosted growth & improved business profitability.Digital plans development and execution across key relevant platforms.Led "Revenue Growth Management" initiatives. -
Associate Brand ManagerColgate-Palmolive Oct 2018 - Sep 2020Ciudad De México, MéxicoChaired Liquid Hand & Body Soaps business -
Assistant Brand Manager MarketingColgate-Palmolive Apr 2018 - Oct 2018Ciudad De México, MéxicoAccelerated skin care business growth & Increased brand awareness throughout successful product campaigns -
Marketing TraineeColgate-Palmolive Apr 2017 - Apr 2018Ciudad De México, MéxicoMarketing, Innovation and Customer development roles.Loyalty programs development & coordination for communication strategies and new products for the LATAM market in Home Care categories -
Marketing InternColgate-Palmolive Jun 2015 - Apr 2017Ciudad De México, MéxicoNew products and communication plans developmentCo-lead brand relaunches
Alejandra Fernández Blanco Education Details
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Master Of Business Administration - Mba -
Marketing And Administration -
Prepa Up Campus YaocalliHigh School
Frequently Asked Questions about Alejandra Fernández Blanco
What is Alejandra Fernández Blanco's role at the current company?
Alejandra Fernández Blanco's current role is MBA candidate IE Business School I Ex-Colgate-Palmolive I Marketing I Customer Development I Brand Management I Strategic Planning.
What schools did Alejandra Fernández Blanco attend?
Alejandra Fernández Blanco attended Ie Business School, Universidad Panamericana, Prepa Up Campus Yaocalli, Ie Business School.
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