Alexandre Fonseca Email & Phone Number

• Intercontinental Hotel Group
• Supported Marketing Cloud Personalization web and mobile Abandoned Cart implementation by writing and performing tests cases, optimizing SDK functionality by improving the code base, enhancing performance and reducing.
• Documented transactional email campaigns, including integrations with external data sources, identifying tech debts, implementing solutions and improving tool performance.

• Syngenta
• Created landing pages connected with Salesforce, ensuring data consistency and validation using Ampscript, JavaScript, and Regex.
• Built a customer qualification journey, designing logic, crafting emails strategy, developing emails and a Salesforce core integrated landing page, enhancing contacts and leads qualification on about 266%, giving me.
• Developed a custom preference center, using HTML, CSS, Javascript, and Ampscript, enhancing user experience by allowing opt-in/opt-out on interests and completion of profile data, enhancing customer qualification and.
• Set up and configured a new Business Unit, establishing secure SFTP accounts with SSH protocols, creating Send Classifications, and connecting with Salesforce core through MC Connect.
• Implemented Marketing Cloud WhatsApp channel, leveraging Salesforce core data, providing consent management and report extraction.

• Syngenta
• Automated list hygiene, improving delivery rates, including consent management, bounce exclusion and avoidance on spam traps, resulting in a best email strategy performance overall, reducing sending costs.
• Designed and implemented email, SMS, and WhatsApp journeys, providing follow-up throughout the customer's key interaction points, outcoming a 15% higher conversion rate through the Sales funnel.
• Executed daily sends, crafting emails, adjusting HTML, automated DBoR import, and created email templates ensuring GDPR compliance, reducing send creation time by an average of 40%.
• Instructed at the Administrator Academy of Salesforce Marketing Cloud, presenting content, providing guidance, mentoring a study group, and applying simulates to coworkers.

• Whirlpool D2C, Via Varejo, B.Blend (F.biz – WPP Subsidiary).
• Automated subscriber and catalog data ETL import, creating reports and segments using SQL queries.
• Integrated and segmented abandoned cart/browse behavior data through automation using Server-Side JavaScript.
• Created dynamic emails and landing pages using JavaScript, leveraging customer data for personalization.
• Instructed Salesforce Marketing Cloud Email Specialist courses at Match Academy.
• Crafted automations for seamless data import/export, report generation, and filters/queries to segment data for customer journeys.

• Guia Bolso, Restoque SA., Kabum, Sulamerica, Stelo (F.biz – WPP Subsidiary).
• Involved in setup and configuration across multiple Business Units, including the creation of Send Classifications, processes automations, users, permissions, SFTP, Installed Packages, and Reply Mail Management.
• Created SQL Queries to segment data, migrated welcome and birthday journeys, and performed basic customizations using Ampscript.

• Attended to Marketing, Personal Finance, and Social courses at Caixa University.
• Creation of dossiers, prospecting of registration data.
• In-person and telephone customer service.

• In-person and telephone sales.

Master Of Business Administration - Mba, Project Management

Lato Sensu Postgraduate, Fullstack Development

Bachelor Of Technology - Btech, Analysis And Systems Development, 9/10