Alexandre Fonseca Email & Phone Number

Intercontinental Hotel Group• Supported Marketing Cloud Personalization web and mobile Abandoned Cart implementation by writing and performing tests cases, optimizing SDK functionality by improving the code base, enhancing performance and reducing costs. This project generated an incremental net revenue of USD 1.07 million after three months, with an estimated annualized revenue of USD 4.3 million.• Documented transactional email campaigns, including integrations with external data sources, identifying tech debts, implementing solutions and improving tool performance.

Syngenta• Created landing pages connected with Salesforce, ensuring data consistency and validation using Ampscript, JavaScript, and Regex.• Built a customer qualification journey, designing logic, crafting emails strategy, developing emails and a Salesforce core integrated landing page, enhancing contacts and leads qualification on about 266%, giving me the Salesforce Delivery Hero Award.• Developed a custom preference center, using HTML, CSS, Javascript, and Ampscript, enhancing user experience by allowing opt-in/opt-out on interests and completion of profile data, enhancing customer qualification and satisfaction.• Set up and configured a new Business Unit, establishing secure SFTP accounts with SSH protocols, creating Send Classifications, and connecting with Salesforce core through MC Connect.• Implemented Marketing Cloud WhatsApp channel, leveraging Salesforce core data, providing consent management and report extraction.• Refactored a Commercial Planning Process, Modelling Data, Creating Objects, Record Pages, Apps, creating Flows, Validation Rules, updating Apex Classes and Lightning Web Components. Improved Sales Reps efficiency through intuitive processes, providing tracking and reporting for managers.

Syngenta• Automated list hygiene, improving delivery rates, including consent management, bounce exclusion and avoidance on spam traps, resulting in a best email strategy performance overall, reducing sending costs. • Designed and implemented email, SMS, and WhatsApp journeys, providing follow-up throughout the customer's key interaction points, outcoming a 15% higher conversion rate through the Sales funnel.• Executed daily sends, crafting emails, adjusting HTML, automated DBoR import, and created email templates ensuring GDPR compliance, reducing send creation time by an average of 40%. • Instructed at the Administrator Academy of Salesforce Marketing Cloud, presenting content, providing guidance, mentoring a study group, and applying simulates to coworkers.

Whirlpool D2C, Via Varejo, B.Blend (F.biz – WPP Subsidiary).• Automated subscriber and catalog data ETL import, creating reports and segments using SQL queries.• Integrated and segmented abandoned cart/browse behavior data through automation using Server-Side JavaScript.• Created dynamic emails and landing pages using JavaScript, leveraging customer data for personalization. • Instructed Salesforce Marketing Cloud Email Specialist courses at Match Academy.• Crafted automations for seamless data import/export, report generation, and filters/queries to segment data for customer journeys.• Designed and executed an IP warming strategy, splitting subscribers by email provider, throttling the sends to gradually reach a daily volume of 500,000 emails without negatively impacting reputation.• Built abandoned cart and browse journeys, implemented cross-sell and up-sell strategies, created and fixed HTML/CSS emails, and published an NPS Survey Cloud Page using Ampscript.

Guia Bolso, Restoque SA., Kabum, Sulamerica, Stelo (F.biz – WPP Subsidiary).• Involved in setup and configuration across multiple Business Units, including the creation of Send Classifications, processes automations, users, permissions, SFTP, Installed Packages, and Reply Mail Management.• Created SQL Queries to segment data, migrated welcome and birthday journeys, and performed basic customizations using Ampscript.

• Attended to Marketing, Personal Finance, and Social courses at Caixa University.• Creation of dossiers, prospecting of registration data.• In-person and telephone customer service.

• In-person and telephone sales.

Master Of Business Administration - Mba, Project Management

Lato Sensu Postgraduate, Fullstack Development

Bachelor Of Technology - Btech, Analysis And Systems Development, 9/10