Director, New Product Planning And Strategy
CurrentPartner with global early-stage program teams to provide commercial direction on product positioning and development strategy
Mar 2023 - Present
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Alejandra Fonseca Orjuela Email & Phone Number
Director, New Product Planning and Strategy, Oncology
at
EMD Serono, Inc.
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✓ Verified July 2026
3 data sources
Profile completeness 100%
Current company
Role
Director, New Product Planning and Strategy, Oncology
Location
United States
Company size
Who is Alejandra Fonseca Orjuela? Overview
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Quick answer
Alejandra Fonseca Orjuela is listed as Director, New Product Planning and Strategy, Oncology at EMD Serono, Inc., a with 2114 employees, based in United States. AeroLeads shows a matched LinkedIn profile for Alejandra Fonseca Orjuela.
Alejandra Fonseca Orjuela previously worked as Director, New Product Planning and Strategy at Emd Serono, Inc. and Associate Director Oncology, Global Market Access and Pricing Launch Lead at Emd Serono, Inc.. Alejandra Fonseca Orjuela holds Market Access Academy, Market Access/Pricing, Certificate from The London School Of Economics And Political Science (Lse).
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Email format at EMD Serono, Inc.
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EMD Serono, Inc.
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Profile bio
About Alejandra Fonseca Orjuela
Alejandra is a passionate and energetic individual who relishes challenges and strives to achieve a high standard of work and performance by collaborating and integrating with cross-functional partners and other internal stakeholders. With 10+ years of global and local pharmaceutical industry experience, Alejandra is a strategic global oncology market access and pricing specialist who has successfully worked in multiple global product launches and its life cycle management shaping strategies. Alejandra also brings robust local experience in commercial & sales and Marketing roles.
Listed skills include Estrategia Empresarial, Microsoft Office, Microsoft Excel, Liderazgo De Equipos, and 1 others.
Current workplace
Alejandra Fonseca Orjuela's current company
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Emd Serono, Inc.
12 roles
Alejandra Fonseca Orjuela work experience
A career timeline built from the work history available for this profile.
Associate Director Oncology, Global Market Access And Pricing Launch Lead
Jun 2021 - Mar 2023
Sr. Manager, Oncology Market Access Strategy And Launch Excellence
Immuno-oncology & precision medicine
Feb 2021 - Jun 2021
Sr. Manager Market Access Strategy - Oncology
Oct 2018 - Jan 2021
Global Market Access And Pricing Consultant
Conduct market access and pricing analysis to support strategic pricing initiatives for in-line, launch and pipeline products. Accountable for pricing operational process, pricing analysis, payer value messages and support to product launch in regions.
Oct 2017 - Nov 2018
Global Market Access And Pricing Intern
Support the development of global pricing and reimbursement strategies by deeply understanding main drivers and opportunities for EMD N&I pipeline assets
Jun 2017 - Sep 2017
Trade Marketing Manager
*Trade marketing leader responsible for planning and executing retail strategies to guarantee product availability among pharmacy chains in Colombia. *Brand manager for 6 established brands, in charge of brand planning, budget execution and go-to-market strategies implementation.
Mar 2016 - Aug 2016
Executive Account
Manage important customer's accounts in both retailer and institutional channel. Ensuring effective negotiations and sales goals achievements developing and implementing commercial strategies.
Feb 2014 - Feb 2016
Commercial Coordinator
Develop of excellent customer service and administrative skills. Responsible for administrative duties, commercial activities support for the sales force team and budget execution.
Apr 2013 - Feb 2014
Marketing Intern
Collaborate in the development and execution of marketing strategies for Asian companies established in Canada. Additionally, responsible for ensuring the paticipation of sponsors in the District 21 Toastmasters International conference and for the artwork and advertising proofs coordination.
Oct 2012 - Dec 2012
Customer Service Analyst
Customer-oriented role where I was responsible for providing service support, information and resolve any emerging problems that the clients might face during the purchase process with accuracy and efficiency.
Aug 2011 - May 2012
Finance Intern
Feb 2011 - Aug 2011
Team & coworkers
Colleagues at EMD Serono, Inc.
Other employees you can reach at emdserono.com. View company contacts for 2114 employees →
MT
Michele Tegeler
Colleague at Emd Serono, Inc.Greater Chicago Area, United States
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IC
Isabel Cristina Olaya
Colleague at Emd Serono, Inc.Colombia
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AL
Andrea L
Colleague at Emd Serono, Inc.Vancouver, British Columbia, Canada
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CS
Chad Siegall
Colleague at Emd Serono, Inc.United States
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JW
Jacqueline Wallman
Colleague at Emd Serono, Inc.Rockland, Massachusetts, United States
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JC
James Crocker
Colleague at Emd Serono, Inc.Sandwich, Massachusetts, United States
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MS
Manning Sabatier, Phd
Colleague at Emd Serono, Inc.Atlanta, Georgia, United States
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JK
Joseph Kiceina
Colleague at Emd Serono, Inc.Rockland, Massachusetts, United States
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ED
Emanuel Decarlo Wilkins, Mba
Colleague at Emd Serono, Inc.Atlanta, Georgia, United States
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JH
Jean Henslee-Downey
Colleague at Emd Serono, Inc.Chapin, South Carolina, United States
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Michele Tegeler
Colleague at Emd Serono, Inc.Greater Chicago Area, United States
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IC
Isabel Cristina Olaya
Colleague at Emd Serono, Inc.Colombia
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AL
Andrea L
Colleague at Emd Serono, Inc.Vancouver, British Columbia, Canada
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CS
Chad Siegall
Colleague at Emd Serono, Inc.United States
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JW
Jacqueline Wallman
Colleague at Emd Serono, Inc.Rockland, Massachusetts, United States
View →
JC
James Crocker
Colleague at Emd Serono, Inc.Sandwich, Massachusetts, United States
View →
MS
Manning Sabatier, Phd
Colleague at Emd Serono, Inc.Atlanta, Georgia, United States
View →
JK
Joseph Kiceina
Colleague at Emd Serono, Inc.Rockland, Massachusetts, United States
View →
ED
Emanuel Decarlo Wilkins, Mba
Colleague at Emd Serono, Inc.Atlanta, Georgia, United States
View →
JH
Jean Henslee-Downey
Colleague at Emd Serono, Inc.Chapin, South Carolina, United States
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3 education records
Alejandra Fonseca Orjuela education
Market Access Academy, Market Access/Pricing, Certificate
Master Of Iternational Marketing, Business, Management, Marketing, And Related Support Services
Bachelor Of Business Administration (Bba), Business Administration And Management, General
FAQ
Frequently asked questions about Alejandra Fonseca Orjuela
Quick answers generated from the profile data available on this page.
What company does Alejandra Fonseca Orjuela work for?
Alejandra Fonseca Orjuela works for EMD Serono, Inc..
What is Alejandra Fonseca Orjuela's role at EMD Serono, Inc.?
Alejandra Fonseca Orjuela is listed as Director, New Product Planning and Strategy, Oncology at EMD Serono, Inc..
Where is Alejandra Fonseca Orjuela based?
Alejandra Fonseca Orjuela is based in United States while working with EMD Serono, Inc..
What companies has Alejandra Fonseca Orjuela worked for?
Alejandra Fonseca Orjuela has worked for Emd Serono, Inc., Merck Kgaa, Darmstadt, Germany, Pfizer, and Quote Endquote Cross-Cultural Strategy Inc..
Who are Alejandra Fonseca Orjuela's colleagues at EMD Serono, Inc.?
Alejandra Fonseca Orjuela's colleagues at EMD Serono, Inc. include Michele Tegeler, Isabel Cristina Olaya, Andrea L, Chad Siegall, and Jacqueline Wallman.
How can I contact Alejandra Fonseca Orjuela?
You can use AeroLeads to view verified contact signals for Alejandra Fonseca Orjuela at EMD Serono, Inc., including work email, phone, and LinkedIn data when available.
What schools did Alejandra Fonseca Orjuela attend?
Alejandra Fonseca Orjuela holds Market Access Academy, Market Access/Pricing, Certificate from The London School Of Economics And Political Science (Lse).
What skills is Alejandra Fonseca Orjuela known for?
Alejandra Fonseca Orjuela is listed with skills including Estrategia Empresarial, Microsoft Office, Microsoft Excel, Liderazgo De Equipos, and Colmun Conferencia De Modelo De Naciones Unidas De Colombia.
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