- Leadership and execution of integral projects for brands across various industries (automotive, consumer goods, fund management). This includes initiatives beyond the “always on” activities such as rebranding, repackaging, and website development).- Conducting market analysis and studies, including benchmarking and competitor monitoring, to gain a strategic and holistic view of communication.- Development of effective communication strategies and creation of personalized advertising campaign proposals, ensuring coherence, relevance, and achievement of specific objectives.- Optimization of social media presence (Facebook, Instagram, TikTok, LinkedIn, and YouTube) through content and engagement strategies tailored to each platform.

- Coordination and co-creation of the weekly online brand presentation shown to the CEO, including: - Tracking digital marketing KPIs (ex. CTR, CVR, CPC, CPA) to derive recommendations for marketing investments and daily spending-levels. - General channel performance analysis including native advertising, SEA, and digital Ads.- Building of advanced Excel reports based on raw data (e.g. Front-end dashboards, Pivot-tables support the performance marketing team to improve short- to mid-term online strategy. - Execution of search volume analyses for different types of online campaigns.- Support marketing director with special ad hoc researches and analysis (e.g. new advertising channels, SEA & SEO agencies).- Budget control in close cooperation with the marketing director.

- Support of the Brand Management Team conducting market analyses of the OTC industry identifying different competitors and market segments. - Regular use of Ebiquity (industry data tool) for media spending analysis. - Creation of monthly performance KPIs reports for the total product portfolio (national / international)using data from the controlling department. - Continuous content verification of the PharmaSGP product portfolio within the E-commerce channels (online pharmacies and Amazon). - Bi-weekly media efficiency analysis for print ads for the international region.