Aleigh Smyth Email & Phone Number

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

Responsible for execution of website build projects and marketing automation campaigns; create and manage timelines, keeping projects within the scope while driving the team toward results-driven workAs the main point of contact for the client, facilitate collaborative partnerships between the client, website design and development team through working sessions, presentations and proactive communications Organize all aspects of the project with attention to detail, including but not limited to work assignment and tasking, internal resourcing and planning, management of client creative assets and third-party integrations and partnerships

Greater Minneapolis-St. Paul Area

Lead execution of up to 50 projects simultaneously—including integrated campaigns, photo and video production and ad hoc projects—for internal creative services department servicing veterinary/animal health and dental business units Execute integrated product launch campaign for new veterinary software, collaborating with internal and external partners on creative deliverables and timing alignment for website content, display advertising, print and video tactics Advise on new processes to improve routing for gained efficiencies, and implement project-specific calendarized planning Manage communication and relationship with cross-functional project stakeholders to ensure projects are executed accurately and on-time, effectively planning and prioritizing based on creative resource workloads

Greater Minneapolis-St. Paul Area

Built client relationships and provided personal styling to fit unique lifestyles and needs, staying informed on style, fit and trends; utilized organization, time management and self-starting attitude in remote role

Greater Minneapolis-St. Paul Area

Lead project execution for packaging design adaptation for clients including General Electric and TargetManaged daily workflow and project status for General Electric packaging initiatives; owned status of hundreds of unique deliverables, allocated and distributed revision work through the creative team and executed organization of client review platform, assets and file delivery

Kansas City, Missouri Area

Lead day-to-day team for execution of printed and digital monthly national and test POP, while managing their extensive product photography library. Acted as a direct supervisor and brought a collaborative spirit to a team of 30 servicing SONIC Drive-In.- Oversaw strategic direction and execution of printed and digital point of purchase creative for QSR client's multiple monthly national and test promotions, working under tight deadlines and industry pressure.- Collaborated alongside print production partners to produce hundreds of point-of-sale elements and up to dozens of kitting scenarios for monthly on-lot promotional needs, including digital POP execution and strategy.- Managed client's product photography library, including planning of the annual photography calendar and budget management.- Lead coordination bi-monthly photo shoots for national and test products, overseeing shot list development, pre-pro document organization and working alongside Producer to assist in food order, shoot logistics and post-production activity.- Initiated process improvements in photography planning and execution of digital point of sale elements, working alongside internal team members and client stakeholders to produce efficient, effective solutions.- Organized monthly promotional download meetings with internal team, working alongside Project Manager to plan and prioritize projects, ensuring creative delivered against timeline and quality expectations.- Lead monthly promotional team briefing and downloads, internal reviews and client presentations - including monthly lot presentations to client stakeholders.

Kansas City, Missouri Area

Lead day-to-day activity working with a large integrated team - across social, digital, media, strategy and production (including broadcast, radio and video content) to execute integrated campaigns as AOR for Ball Canning and Wingstop.- Assisted in agency support to take client’s rapidly growing, privately held brand to a publicly traded company.- Responsibly managed client budgets and billings.- Lead initial planning for online branded swag shop, working alongside social team and producer to create strategy, website and swag production timelines, vet warehouse and logistic providers and create pricing strategy.- Oversaw budget, scope and timelines for international website development.

Kansas City, Missouri Area

Acted in dual account management/project management role to execute all aspects of integrated campaign development including print, in-store, broadcast and radio production, social activation and digital creative. Serviced the fast-casual restaurant, Wingstop, and Ball Canning. - Executed multiple social influencer activation kits and campaigns, including celebrity activation with Rick Ross and Kreayshawn.- Created and managed timelines in collaboration with Resource Manager.- Managed website redesign through account and project management, hitting tight timelines and budget while using agile scrum process. - Organized new product and lifestyle photoshoots, leading all aspects from studio bids to pre-production and post-production activity.- Lead team in new product launches including packaging development, point of purchase materials, and messaging strategy against tight timelines while achieving increased sales results. - Assisted in client's global expansion planning, strategy and integrated creative development.- Managed client billings.

Kansas City, Missouri Area

Assisted in management of new product launches, sweepstakes, events and integrated campaigns for national and international CPG licensed brands for Dawn Foods' Cake Boss Cakes and Weight Watchers Sweet Baked Goods, as well as Ball Canning. - Responsible for management of project timelines and production coordination logistics for various integrated programs including print, digital (website design, campaign landing pages and banners ads) and social. - Developed creative briefs and project starters.- Acted as Community Manager responsible for development of Facebook content. - Took on Project Management roles including development of project estimates and resourcing.- Lead pre-production organization, production and post-production activities for new product photo shoots.- Contributed to CPG Blog with understanding of strategic and digital trends affecting the CPG world.

Greater St. Louis Area

Responsible for program timelines, print and digital production logistics, and heading weekly status meetings for national CPG and Beverage clients, including Dean Foods and Bacardi USA.- Managed POP program timelines and productions versioned across 32 regional and local dairy brands nationwide.- Coordinated photo shoots, assisted in event planning and promotions for key markets.- Managed logistics and organization for sweepstakes and events.- Presented analysis of the competitive marketplace to aid in planning and brand positioning strategy. - Writer for MooseTracker blog, sharing news and trends in digital, mobile and social platforms. - Lead the full year planning process and team brainstorms.

Greater St. Louis Area

Managed intern projects including composition and production of the 2011 Friends of Wings Magazine and J&E Office City website and development of social media presence.

University Of Missouri - School Of Journalism

Acted as a team leader for the premier full-service, student-staffed agency, specializing in the YAYA (youth and young adult) market.- Drove and lead the team strategy through composition of the situation analysis and creative brief for Hallmark project.- Lead team in campaign construction along with YAYA market projects and presentations, and heading multiple weekly team production meetings.

Planned internal and external agency events, including the 2011 Strategic Communications Career Fair - responsible for recruitment, promotional strategy and logistics.- Simultaneously fulfilled roles on public relations and client teams.- Developed integrated campaign for Redbox, creating a brand personality with a strong social media strategy.

Assisted in furthering the efforts of this breast cancer non-proft through event planning and management of donor relations. - Responsible for the composition of Fall 2010 Newsletter and website content.

Campus Representative asked to return for a second consecutive semester, responsible for enhancement of student and community knowledge of TOMS Shoes through presentations and promotions.- Organized and lead promotion strategy and event planning for TOMS Shoes’ national “Style Your Sole” Tours - producing third top-selling event on the tour.- Collaborated with TOMS Shoes marketing department for distribution in local Columbia retailers.