Led all Product functions, from strategy to execution, in an early-stage startup.Engaged with clients, industry experts, and advisors to identify needs and translate them into actionable sprints and tasks for the tech and modeling teams.Managed product development from ideation to launch, overseeing roadmap planning, sprint management, and cross-functional collaboration to ensure product success and market fit.

At SOREN HYDROGEN (founded in Oslo), we have built the #1 SAAS to run feasibility studies for green hydrogen plants, starting from PRE-FEED.CPO/COO defining the business model, business plan, engaging with stakeholders, advisors, pilots and clients, product strategy, product roadmap, product backlog and taking care of the execution/delivery, including UI/UX design, product marketing and content writing...

Joined the ANTLER Oslo Spring Cohort 2022. This is where I met my Co-Founder and SOREN HYDROGEN was born with ANTLER as the first VC.

Longevity is the ultimate goal of health. We want to help people stay healthier for a longer period of time by personalising their nutrition according to their genetic data and lifestyle.Joined a startup in its early stage, re-focused it from a 100% longevity approach to also include nutrigenetics tests and tap into a much wider audience. Rebuilt the website, redefined Brand image, and redefined also the main Products, in close collaboration with the incredible team at Fagron, including doctors and genetists.

Unnax Regulatory Services is a licensed Electronic Money Institution registered with the Bank of Spain, registration number 6719.Unnax is a TechFin: a company that builds and sells technology that forms the backbone of many financial companies' products. Its clients are banks, neobanks, insurance companies, lenders, ecommerce companies, money transfer companies, and many others.As a Chief Revenue Officer reporting to the Founders, my main goal was to drive the revenue growth and lead these key areas: - Sales Team (B2B SAAS) : rebuilt the whole team, hired the New Head of Sales- Product Team : redefined the area and its processes, and hired the New Head of Product- Marketing Team : rebuilt the team and promoted the New Head of Marketing- Pricing Team : created the Revenue Analyst positionAlso, during this time we were able to increase the MRR / ARR x 2.5 times, while the company was in the process of acquiring the Triple PSD2 License : EMI + AISP + PISP and also raising money for the new investment round.Unnax agreed to a new investment round of +7M€ lead by Grupo Salinas (Grupo Elektra) in February 2020, the round was finally closed in January 2021.

InnoCells is a Venture Builder from Banco Sabadell. The goal is to launch startups and projects that are fully aligned with the bank's strategy.- As Venture Builder Director, I helped re-organize the InnoCells Venture Builder, distributing the resources among the different start-ups rather than in silos as in the bank.- I also helped launch JIDO, a savings App for teenagers, launched in Spring 2018, and collaborated with MITTO (https://www.getmitto.com) and TRIOTECA (http://www.trioteca.com).- Interim-CEO at Nomo Banking, a new digital bank for freelancers (http://www.nomo.es), launched in Autumn 2018.

CORNERJOB is a new multidevice recruitment platform based in Barcelona, part of Antai Venture Builder. Cornerjob is a B2B SAAS based company launched in September 2015. The company has grown up to +100 employees in France, Italy, Spain and Mexico, and raised up to +54M$ in several investment rounds from VC like Northzone and e.Ventures. - Developed and launched a new brand strategy and product positioning for H2 2017. - Re-built the Marketing area with +10 talented people covering Acquisition, CRM, Brand and Content. - Aligned the Marketing area objectives and strategy with Product and Sales.- Helped achieve a 3rd investment round with 19M$ in funding for growth.

- Developed and launched a new brand strategy and product positioning.- Re-built the Marketing & Sales area with +20 talented people including Revenue Management, ECommerce, Inside Sales, Wholesale, CRM & Email Marketing, Brand & Content.- Product Mix: Launched a cross-functional team aiming at new Product development, optimization, standardization and Brand+Product+Content alignment. - Sales Channels Mix: Increased YoY direct channel sales by +70% while keeping the same ROI and reducing OTA channel sales by half in 6 months, balancing the sales channel mix and increasing the EBITDA.- Global results: increased the total gross revenue by +10% optimizing the product mix and the sales channels mix among other initiatives.

Launched a delicious magazine with gastronomic hotels and top michelin restaurant bookings from France, Italy, Spain and Portugal, focusing on the gourmet travel niche in Europe. Failed.. and moved on.

- Lead the Marketing area (+30 people) and the IT area (+50) for up to 8 markets, reporting to the LetsBonus CEO in Barcelona, and to the LivingSocial CMO in Washington, DC.- Oversee all consumer marketing activities: brand positioning, spending plan, customer acquisition and retention strategies, partnership marketing, research and consumer analysis, day to day marketing operations, product definition and channel development : web, mobile, e-mail and social media.- Launch and oversee the IT & BI teams. Define the development roadmap and projects prioritization during the first 3 years of the company.- Reached +100M€ gross revenue in the 2nd year, with +20M users acquired in Spain (+7M), Italy, Portugal, Argentina, Chile, Mexico and Colombia.

Official Master on Strategy and Creativity in Advertising 
Subject : "The Technology as a Strategic and Creative Tool"

- #1 Media Agency in Spain, Havas (former MPG Media Planning Group).- Online Account Director, reporting to the Managing Director, driving 4M€ gross revenue per year.- Main clients : Barceló Viajes (Travel E-Commerce), Nike (Sportswear), Danone, FontVella, Lanjarón (Food & Beverages), IESE (Business School), Bluespace (self storage).

- Below The Line, Above The Line and Online. Also in-store marketing.- Account Supervisor reporting to the Managing Director.- Main clients : MILAR (Electronics Retail), DUFRY (Duty Free Retail), Assistència Sanitària Col.legial (Medical Assurance, partnership with FC Barcelona), Abama Ritz Carlton (Luxury Hotel), Bacardí (Food&Beverages), Nestlé (Food&Beverages).

- Brand reputation analysis and strategic plan for the Board of Telefónica in Catalunya. - Market Research, Quantitative and Qualitative studies.

- Analysis, development & integration of several online projects : corporate websites, academic magazines, international journalism portal, and the first students online radio in Spain (2001)