Digital Director of Edelman Spain, leading communication and digital marketing projects based on web, social media, and phigital experiences, organic, SEO and paid amplification for clients such as Astra Zeneca, Iberostar, HP, PayPal, LinkedIn, Tinder, TikTok, Lululemon, Galderma, Alexion. Cannes Lion Award in 2022 for the TikTok based project #RealVoicesOfPride.

Contemporary fashion and consumer trends teacher for the Fashion Marketing & Communication degree. Special focus on youth culture, social media and new ways to communicate fashion.

Leading marketing and communication campaigns, content strategies and social media annual content plans for Netflix, Danone, Movistar, BBVA, RedBull, Sprite (Coca-Cola), Gallina Blanca, Beefeater, Barcelona City Council, Purina (Nestlé), Tuenti (Telefónica).• Responsible of the client’s digital strategy from creativity to production and implementation.• Content production team led starting from client brief reception to content plan proposals and development.• In charge of the Social media content creation and influencer marketing connected to measurable analytics and KPIs.• Successfully led and presented several pitch processes to clients like: Movistar, Danone, Beefeater, Moritz, BBVA, Sprite, Gallina Blanca.• Ensuring client satisfaction by maintaining solid relations, meeting deadlines, and managing last minute project requirements.• Supervising and coordinating the agency sales funnel alongside the business director.

Youth and pop culture, social media and macrotrends

Digital marketing agency specialized in interactive web/app and software development applied to content marketing campaigns. Launched this project with 2 partners with the aim of bringing together technology, design and marketing approaches. Projects made for Mango, Novartis, Orbit, Sanofi, eCommerce and startup companies• Manager of accounts and sales.• Designing client’s project content strategies, general concept, UX/UI and wireframes. Monitoring the web/app development process and delivery after project approval.• Expertise in applying gamification mechanics projects to big companies like Novartis, Sanofi or Orbit.• Carving out digital marketing strategies based on paid, SEM, Display or Social, using Google Adwords, Facebook Business Suit, Google analytics, Crowdtangle, Tubular and Comscore.• Responsible for the mail marketing and social media campaigns oriented towards user acquisition and loyalty increase purposes.