Manage B2C and B2C growth marketing initiatives increasing consumer database by more than 400%. Main responsibilities included: strategic planning, partner prospecting, ideation, pitching, negotiation, and execution of co-branded campaigns. Launched new B2B partnerships as well as manage the development and execution of on-going marketing programs.

Managed 3rd party media and online marketing agency relationships and challenge them in finding new luxury media outlets to increase Celebrity Cruises' brand awareness and customer acquisition. Developed consumer and trade media allocation proposals with expected revenue and traffic results including product and creative focus, for print, TV, and digital channels.

Lead strategy, execution, and media budgets (for Email, SEM, SEO, Advertising, PR, and Social). Hired and directly managed internal and external teams. Marketing/Sales point of contact and liaison with travel agency partner. Manage projects between developers and solution providers to implement web and CRM improvements for better UX & UI. Coordinated and represented company in ship tours, trade shows and conferences.

Lead consumer digital and direct marketing strategies for the Americas ensuring brand integrity across channels, lead acquisition, proper nurturing and successful booking results. Manage all website content and technology requirements. Identify and develop innovative marketing programs to increase brand awareness, lead generation and overall qualified traffic to Silversea.com. Manage Search Engine Optimization (SEO), Paid Search (PPC), Display Advertising, Email Marketing, Print Advertising, and Co-Reg programs for Silversea.com and SilverseaExpeditions.com. Manage third-party advertising agencies. Maintain integrated marketing budget adherence and accurate accounting process for all print and digital consumer marketing strategy.

Lead interactive consumer and trade strategy for Silversea.com and SilverseaExpeditions.com. Manage all website content and technology requirements. Support the strategic planning process and maintenance of the global interactive marketing and communications plan. Identify and develop innovative holistic marketing programs to increase brand awareness, lead generation and overall qualified traffic. Provide website and all marketing reporting to senior management team. Manage Search Engine Optimization (SEO), Paid Search (PPC), Display Advertising, Email Marketing and Co-Reg programs for Silversea.com and SilverseaExpeditions.com. Work with Public Relation/Communications department in developing optimized press releases. Manage all third-party digital agencies. Effectively communicate interactive marketing initiatives to global marketing team on project-by-project basis, and liaise with global offices on individual market implementation. Maintain a working knowledge of industry standards and best practices in interactive marketing. Maintain budget adherence and accurate accounting process.

Managed all Online, Onsite and Direct strategies (Email, Lead Gen, SEM, SEO, Affiliate Networks, Metasearch, Display and Social Media) for North America. Hired and directly managed 3rd party agencies and in-house team. Utilize data from Analytics and CRM platforms to monitor performance, make decisions and find growth opportunities. Lead LANPASS loyalty program for N.A. and successfully launched co-branded credit card program. Launched award-winning Social Media pilot that was later replicated in Latin American markets.

Managed budgets and implement Paid and Organic Search, Display Advertising campaign for our clients. Successfully increased web traffic for our properties and clients. Implemented tracking tools and reported on all KPIs both internal and client facing.

Responsible for overall subsidiary e-strategy and content (product email marketing campaigns and web content) for Venezuela, Colombia, Ecuador, and Peru. Ensured successful integration of the Andean Region web assets into broader marketing mix. Managed agency of record, ensuring projects’ timely completion and budgets efficiency.

Successfully managed SEO and SEM (copy, bids, and KPIs) for clients such as: Elvis.com, Arkansas.com, and HotSprings.org. Assist in the production of radio and TV ads. Manage translation of website content and other marketing materials (English - Spanish).