Alejandra Alsum, Mba Email & Phone Number

• Responsible for managing, coordinating, and submitting proposal and qualification packages, ensuring they are completed with a high degree of accuracy, professionalism, and quality.
• Work closely with Executives, Project Managers, Estimators, and other internal/external business partners to develop responsibility matrices, as well as proposal and qualification content.
• Manage various department and bidding databases, to ensure streamlined and consistent communication with the potential customer.
• Develop interdepartment databases and matrices to strategically improve processes and data tracking.
• Researched and gathered information to craft internal competitive resumes, as well as overall project profiles to utliize and enhance proposal & qualification packages.

• Analyzed and developed reports to create a given suggested product pricing and margin, meanwhile generating yearly pricing suggestions into the company’s systems for over 90 pieces of equipment with more than 100 model.
• Provided operational support to sales and marketing through reporting and CRM data management of over 500 equipment dealers across the United States.
• Managed and updated dealer support databases such as Syndigo, SmartEquip, CAT AVP, and Sphere 1.
• Identified areas of opportunities to streamline the sales and marketing automation, to create and manage timelines, and ensure timely completion of the sales and marketing projects and events.
• Utilized database records to target marketing campaigns/promotions, as well as build and maintain the marketing plan with the marketing team.
• Tracked, analyzed, and reported weekly analytics and KPIs to management using Google Anayltics and various social media dashboards.

• Recruited and guided students throughout their entire undergraduate admissions process, start to finish.
• Attended networking events such as college fairs, educational events and virtual visits to maintain regular communication with students, parents, colleagues and external agencies.
• Collaborated in projects made for admissions’ marketing and promotion purposes.

Wauwatosa, WI

• Ran social media and email accounts for the U.S.C.S WI and WI District Export Council.
• Crafted presentations for local and worldwide trade events using PowerPoint and Adobe software.
• Reviewed and edited various exportation guides with trade regulations and policies for new companies to utilize.

Master Of Business Administration - Mba, Strategic Marketing

Bachelor'S Degree, Marketing And International Business

High School Diploma

Activities and Societies: Student Council, National Society of High School Scholars, FCCLA (State Officer 2015-2016), History Club.