Client ServiceParticipate in strategy development to meet client objectives and deliver KPIs.Support leadership in quality implementation for a group of accounts within time and budget constraints.Create actionable client-facing communications, status reports, campaign summary results, and general account activity updates. Write and distribute client materials including pitch letters, news releases, backgrounders, fact sheets, bios, social copy, newsletters, prepared remarks, and standby statements in English and Spanish. Secure interviews and placements with top-tier media in English and Spanish language publications in the US.Negotiate and manage celebrity and influencer talent agreements on behalf of clients. Staff and execute media tours with celebrity and influencer talent.Curate and execute notable events and product launches with clients and their partners to produce memorable moments for editors and key stakeholders. FinanceSupport team leadership in managing external vendor relationships, costs, and invoicing.Track and maintain out of pocket budgets for year long campaigns and activations.Talent ManagementTrain and aid new hires on agency platforms and ways of working.Delegate tasks to junior staff with intended timelines and clear expectations of outcomes.Serve as a mentor to junior staff as they grow in the agency. Successes Developed an award winning multicultural campaign that connected with the client’s target market and exceeded PR KPIs by ~250% for a leading oral care brand.Surpassed campaign impressions by ~300% and generated 200% more placements than originally scoped for a well known wine brand. Managed delivery and communications of over 500 birthday cakes while successfully navigating COVID-19-related contactless and curbside restrictions.Outperformed campaign goals by ~200% and connected the brand to culture with a notable partnership that generated coverage in BIPOC media.

*Write and distribute basic materials including pitch letters, news releases, backgrounders, fact sheets, bios, newsletters, prepared remarks, and standby statements.*Assist on several client accounts.*Create and maintain media list.*Handle routine media inquiries.*Monitor media to report coverage that affects the clients business.*Handle basic research of clients business and industry to maintain a current knowledge base.*Develop relationships with external audiences (media, third-party constituencies, etc.) to convey the clients message.*Help secure media interviews.*Coordinate specific events and promotions for clients.

• Supervise two editors, ensuring that they are meeting deadlines and are editing articles accordingly• Pitch breaking news article ideas to the whole team of 125 girls via social media outlets• Develop an engaging content list for article ideas each week for contributing writers

• Edited approximately 5 news articles per week for a daily multimedia magazine for women that reach a female viewership of 86,000• Wrote approximately 10 articles a semester ranging in topics from the political campaign to pop culture news• Consulted with writers regarding their articles and discuss ways to improve their writing

• Wrote 7 articles ranging in topics from pop culture to profiles• Promoted to news editor based off of skill in time management, diligence, and writing

• Coordinated daily camp activities for 50 children ranging between 3 and 10 years-old• Handled all medical forms ensuring all campers were vaccinated and documented• Managed daily social media on Facebook and Instagram• Oversaw fifteen Counselors-In-Training reviewing daily assignments and handling outstanding issues

Supervised a team of lifeguards, front desk representatives, and snack shack employees to ensure all pool needs were being met as well as all member needs.Conducted payroll for all Club employees.Negotiated partnerships with companies within the community.Planned events for Memorial Day, 4th of July, and Labor Day to engage club members and potential new members.