Leader responsible for directing the strategic commercial development and growth of LicoMart, the company's own retail in specialized liquor store formats. Also responsible for evaluating, developing, and launching the GWS plan as a distributor of new liquor brands for the Colombian market.Responsibilities:• Directing the development and implementation of strategic growth plans for LicoMart.• Evaluating and launching new liquor brands for the Colombian market under the GWS plan.• Establishing and managing the annual commercial and promotional calendar to secure key visibility and promotional spaces.Achievements:• Led the opening of the fourth retail store in Bogotá and projected the expansion plan of LicoMart for the next years.• Established the annual commercial and promotional calendar, securing key visibility and promotional spaces in LicoMart.• Launched Ron Dictador, one of the four brands projected for 2024 in GWS's innovation portfolio.

Leader in charge of directing the development and strategic growth of the TaDa and BBC brands nationwide through two distinct franchise models. These models were designed to excel in operational excellence, ensuring profitability for our partners without compromising the consistent and distinguished experience for the end consumer.Responsibilities:• Develop the franchise model expansion strategy, identifying and evaluating the two different partner profiles.• Negotiate agreements and contracts with potential franchisees.• Ensure compliance with brand policies and standards in each of the franchise models.• Achieve successful implementations of the franchise model in new cities.Achievements:• Successfully renegotiated agreements with the current 23 BBC franchisees, establishing agreements focused on key strategic areas.• Achieved a 10% growth in franchisee satisfaction compared to the previous year, thanks to the implementation of specific action plans in collaboration with directly involved areas.• Established strategies and processes to ensure consistent compliance with brand standards in operational processes and policies in both franchise models.

Responsible for the efficient and effective management of daily operations, contributing to the success and continuous growth of the delivery platform in Colombia. Focused on optimizing processes to ensure timely delivery and an exceptional experience for our users, leading the last-mile team with the aim of improving operational efficiency.Responsibilities:• Ensure compliance with service indicators and successful deliveries to our users.• Expand market coverage to reach a broader audience, significantly contributing to the enhancement and sustainability of our value proposition for users.• Implement an expansion model for the TaDa Delivery platform with new external operator allies, improving the current reach of our operation.Achievements:• Expanded coverage from 38 to 78 proprietary stores nationwide.• Reduced last-mile cost from USD $3 to USD $1.98.• Overachieved in delivery KPIs: SLA 35 minutes and Accuracy, exceeding the annual target.• Achieved an increase of USD $22.8k in sales for the company and a profitability of USD $1.4k for our allies during the 2022 year-end season.

Leader tasked with directing strategic initiatives, responsible for significantly enhancing our brand's presence and reach nationwide. Achieved solid geographical expansion and effective implementation of omnichannel strategies by coordinating the strategic placement of retail outlets in different cities.Responsibilities:• Strategically position the TaDa brand to maximize visibility and reach a wider audience.• Budget control of the allocated CAPEX (USD 4K) for brand expansion.• Ensure a seamless brand transition from Tiendas Ya to TaDa, maintaining brand integrity and improving overall presence in the Colombian market.Achievements:• Successfully achieved a coverage of 50% of the Colombian population through expansive growth initiatives for Tiendas Ya in 2021 and TaDa in 2022.• Executed a comprehensive rebranding strategy, transforming 100% of the 86 Tiendas Ya stores into TaDa.Expanded operations to 32 cities, establishing a strong presence in various regions.• Oversaw strategic location planning in cities, ensuring coordinated and efficient expansion, resulting in 101 omnichannel TaDa stores by the end of H1 2022.• Contributed to the brand's growth and success in the market, ranking 2nd as a specialized retailer in alcoholic beverages, according to NIELSEN.

Responsible for leading and establishing operational processes to enhance and consolidate the team in charge of business indicators. The primary objective was to coordinate the strategic expansion of the business model, achieving the standardization of operational excellence processes from 7 to 38 stores across three different cities. Simultaneously, worked closely with the delivery platform team to implement platform processes in Bogotá.Responsibilities:• Lead the improvement and establishment of key operational processes.• Form and consolidate a team responsible for business indicators.• Coordinate the strategic expansion of the business model.• Create manuals and follow-ups to ensure consistency and operational efficiency in stores.Achievements:• Consolidated the operations team, establishing roles for Zone Managers and supervisors.• Standardized operational excellence processes in 38 stores across three different cities, significantly improving efficiency and operational consistency.• Expanded the delivery platform collaboratively, achieving 100% coverage in Bogotá.

Responsible for the management and analysis of the marketing and retail budget, proposing solutions to the division's Management Committee.Responsibilities:• Analyze and monitor relevant KPIs to advise the marketing and retail team.• Monitor and validate the execution of new retail models for the division.• Validate and track expenses based on current budgets.• Ensure compliance with procedures and best practices of internal control.In this role, I successfully managed and analyzed the budget for marketing and retail operations, providing valuable insights to the Management Committee. Additionally, I closely monitored key performance indicators (KPIs) to offer guidance to the marketing and retail team. I oversaw the execution of new retail models, ensuring alignment with the division's objectives. Validating and tracking expenses against existing budgets was a crucial aspect of my responsibilities, ensuring financial discipline and accountability. Throughout, I maintained a commitment to upholding procedures and adhering to the best practices of internal control for the division.

Responsible for the control and analysis of commercial, financial, and operational indicators of the Active Cosmetic Division, providing financial support and oversight to the Marketing and Commercial teams with a focus on resource optimization.Responsibilities:• Reporting and budget management: Quantifying, analyzing, and developing primary objectives and solutions in collaboration with the business unit's management committee.• Construction and monitoring of Profit and Loss (P&L) statements by brand and sales channel for the business unit.• Analysis and monitoring of relevant KPIs to advise the General Management and propose corrective actions.In this role, I provided financial support to the Marketing and Commercial teams, emphasizing the optimization of resources. Additionally, I managed reporting and budgets, working closely with the management committee to quantify, analyze, and develop key objectives and solutions for the business unit. I was responsible for constructing and monitoring Profit and Loss statements for brands and sales channels, ensuring financial visibility and control. Lastly, I conducted analysis and tracking of relevant KPIs to advise the General Management, contributing to strategic decision-making and proposing corrective actions as needed.

Responsible for overseeing the implementation of processes in SAP, creating frameworks for management, tracking, and reporting within the SD (Sales and Distribution) and CO-PA (Cost Centers, Accounting, and Allocations to Products and Customers) modules.Responsibilities:• Reviewed and created reports for profitability analysis and sales statistics.• Validated and provided training to colleagues on budgetary solutions.• Directed and validated data towards group interfaces (Magnitude & Compass).• Tracked and validated the Go-Live phase of the SAP implementation project.In this role, I played a pivotal role in the successful implementation of SAP R3, ensuring the efficient functioning of processes within the Sales and Distribution and Cost Accounting modules. I conducted reviews and created reports to facilitate profitability analysis and sales statistics. Additionally, I validated and provided training to colleagues on budgetary solutions, contributing to a smooth transition to SAP. My responsibilities also extended to directing and validating data towards group interfaces, ensuring seamless integration. Finally, I closely tracked and validated the Go-Live phase of the SAP implementation project, ensuring the successful launch of the system.

As the responsible party for defining needs for the L’Oreal Colombia group in the acquisition of Laboratorios de Cosméticos Vogue, my primary role was the control of sales indicators, specifically in the validation and approval of commercial discounts, price lists, and negotiations with clients. My responsibilities included reporting these indicators at each closure and budget update to the Zone team, utilizing L’Oreal Group tools.Responsibilities:• Consolidation and tracking of the Commercial budget (Real-Budget-Trend).• Monitoring and explanation of deviations in the commercial plan.• Analysis and update of Prices and Cost of Goods Sold (COGS).• Validation of commercial agreements.• Analysis and monitoring of Discounts and Investment (Sell-In / Sell-Out).• Approval of discounts by customer, channel, and region.In this role, I played a crucial part in managing essential commercial indicators, ensuring coherence and efficiency in the acquisition of Cosmetics Laboratories Vogue by L’Oreal Colombia. I consolidated and closely monitored the commercial budget, providing explanations for deviations and conducting detailed analyses of prices and COGS. Additionally, I validated commercial agreements and closely supervised discounts and investments, making decisions on specific approvals by customer, channel, and region. Effective communication with the Zone team and the use of L’Oreal Group tools were crucial for success in this role.

Responsable del control indicadores de gastos específicamente de la validación y aprobación de compras e inversiones del equipo Markting a nivel, digital, promocional y publicitario. Responsable de reportar estos indicadores cada cierre y cada actualización de presupuesto al equipo Zona, en las herramientas del Grupo L’Oreal.• Consolidación y seguimiento del presupuesto MKTG (Real-Budget-Tendencia)• Validar las ODC sobre la base de los presupuestos vigentes.• Aprobación de gastos e inversiones de R&I y MKTG• Aprobación, seguimiento y consolidación del presupuesto del equipo de Beauty advisors (BA's)• Actualización y seguimiento del P&G (reales y presupuestos)• Control sobre las herramientas de reporting del Grupo a nivel Local (división)• Provisiones de gastos (cierre contable mes)

Encargada de la construcción de bases estadísticas de seguimiento de ventas, diario y mensual por cliente y marca, como también de la validación mensual de acuerdos comerciales y provisiones correspondientes a descuentos otorgados a los clientes. • Validación mensual de acuerdos en el sistema.• Estadísticas Comerciales (cifra facturada).• Construcción, seguimiento y envío diario de unidades con descuento por marca autorizadas.• Validación al cierre de las provisiones para su contabilización.• Seguimiento por canal y por principales clientes de la Cifra Consolidada.• Construcción de P&G del negocio por cliente y marca

Analizar, Proponer y Retroalimentar los siguientes procesos:• Análisis, construcción, seguimiento, validación y envío de cifra diaria División.• Solicitud y consolidación descuentos mensuales en SAP R3• Ingreso al sistema (SAP R3) de descuentos mensuales.• Construcción archivos contables de constituciones y liberaciones de provisión.• Validación de notas crédito, para su correspondiente legalización.