Alejandra Escobal Email & Phone Number

Barcelona, Catalonia, Spain

Barcelona, Spain

- Work with a team of consultants on the company's mobile app retention audits and CRM programs working with multiple clients simultaneously, such as Headspace, foodspring, Happn, and more.- Use mobile analytics and attribution tools to build and investigate key user funnels, segmented retention charts, and behavioral analyses to find problems, insights, opportunities, and campaign ideas for the company's clients.- Scope detailed CRM experiments to validate hypotheses that align closely… Show more - Work with a team of consultants on the company's mobile app retention audits and CRM programs working with multiple clients simultaneously, such as Headspace, foodspring, Happn, and more.- Use mobile analytics and attribution tools to build and investigate key user funnels, segmented retention charts, and behavioral analyses to find problems, insights, opportunities, and campaign ideas for the company's clients.- Scope detailed CRM experiments to validate hypotheses that align closely with user psychology and usage habits for a broad range of mobile apps.- Help the team turn experiments into complex lifecycle flows using triggers and segmentations that intelligently send campaigns with both static and dynamic content.- Use Braze and other CRM tools to create complex campaigns using Liquid, HTML, and CSS. - Liaise with the client's Tech teams to implement a good Taxonomy, and test end-to-end data flows, ensuring good functioning for CRM purposes: campaign and analytics. Show less

Barcelona, Catalonia, Spain

- Support operational activities: execution of campaigns, training and best practice sharing- Focus on stabilization of the Braze platform (work with product teams, Braze and central teams to make sure open issues are resolved)- Work with Braze to roll out additional functionality to improve engagement, loyalty and repeat bookings.- Implement new marketing consent management.- Design and execute the CRM strategy for a new city and Ubeeqo rebranding.- Work with MMs to improve… Show more - Support operational activities: execution of campaigns, training and best practice sharing- Focus on stabilization of the Braze platform (work with product teams, Braze and central teams to make sure open issues are resolved)- Work with Braze to roll out additional functionality to improve engagement, loyalty and repeat bookings.- Implement new marketing consent management.- Design and execute the CRM strategy for a new city and Ubeeqo rebranding.- Work with MMs to improve and optimise the onboarding and lifecycle campaigns- Create dedicated automated reengagement campaigns and launch with the countries Show less

Barcelona, Catalonia, Spain

- Support execution of the retention roadmap including rolling the new marketing automation tool, processes and structures. Support in reviewing the communication flows to better achieve the retention targets including working on content and new brand communication.- Run regular campaigns with the central team and local country managers.

- Product Development of "Gestión de la Salud" and respective Communication Plan, taking into account the needs of the client and the company. - Briefing development, strategy and implementation of efficiency projects such as migration to digital insurance policy, supporting the simplicity of the processes, the environment and bringing savings to the company. - Ownership of 360 campaigns and tactics of Health Insurance and Oncology Insurance. This last finalist of the ANDA awards… Show more - Product Development of "Gestión de la Salud" and respective Communication Plan, taking into account the needs of the client and the company. - Briefing development, strategy and implementation of efficiency projects such as migration to digital insurance policy, supporting the simplicity of the processes, the environment and bringing savings to the company. - Ownership of 360 campaigns and tactics of Health Insurance and Oncology Insurance. This last finalist of the ANDA awards (National Association of Advertisers of Peru), for its effectiveness and creativity. Show less

Juan De Arona 830, San Isidro

- Development and implementation of Health Insurance and Clinics campaigns. Supervision of the creative agency in the development of communication pieces. - Support the management tasks of the program leader. - Support to the company's media strategy planning area and the respective monitoring and control. - Preparation and analysis of competition reports. - Support to the marketing area with the creation, implementation and control of both massive and internal campaigns.

Organise the pre-production of a reel for a television series and for a documentary about a comedy school. Obtain the necessary materials before recording and at the time they were to be used. Interact with the actors and interviewees ensuring their comfort and good work.

Master Of Business Administration - Mba, Business Administration And Management, General, Imba - Minor In Project Management

Bachelor'S Degree, Communications, Minor In Marketing And Advertising

Banking And Financial Support Services, Diploma In Insurance Management

Photography, Intermediate Photography Course

Diploma In "Commercial And Communication Plan Framework", Marketing