Alejandra Klein Email and Phone Number

Tertulia allows me to support work that I am passionate about. Industry focus: Cultural institutions, Non-profit and CPG, and Hospitality.Key clients: MoMa, El Olmedo, UnidosUS, ACLU, Ritz Carlton, Marriott, Kellogg's, Pepsi, Unilever, among others. Plus Engagement Director support for consultancies such as McKinsey, Prophet, Joe Smith, and Co:Collective.

I was charged with developing consumer centric visions, creating thoughtful and persuasive solutions, delivering profitable projects, growing key client accounts, and managing effective (and happy) teams. Key highlights include:- Developing strategic growth platforms that translate leadership’s vision into tangible ideas. - Leading and designing practical and inspiring training and workshop engagements. - Applying powerful consumer insight, leveraging both qualitative and… Show more I was charged with developing consumer centric visions, creating thoughtful and persuasive solutions, delivering profitable projects, growing key client accounts, and managing effective (and happy) teams. Key highlights include:- Developing strategic growth platforms that translate leadership’s vision into tangible ideas. - Leading and designing practical and inspiring training and workshop engagements. - Applying powerful consumer insight, leveraging both qualitative and quantitative research. - Bringing ideas to life through research-ready concepts, idea storytelling and design prototypes. - Codifying IP to turn best practice processes into turn-key tools for teams to apply. Key clients include: Marriott, Toys R Us, Nestle, Charles Schwab, Pfizer, Sara Lee, Arm & Hammer Show less

As a senior consultant I delivered impact for clients and tried my skills as a team manager. Along with an intense travel schedule, my time was split roughly three ways: 1/3 innovation partner, 1/3 training coach & 1/3 global anthropologist. Key achievements include managing a 2 year retainer with Special K, training 600+ Unilever marketers and uncovering urban culture drivers for Vans.

I followed my insatiable appetite to inspire paths of growth and transformation to NYC where “Play” became the Innovation arm of Prophet and I became a go-to innovation resource on more than thirty projects. Some proud achievements include developing brand and concept for “The Cosmopolitan of Las Vegas”, crafting brand stretch opportunities for Kellogg’s Pop Tarts, leading a cultural transformation for Leo Burnett and leading provocative thinking initiatives through workshops and consulting… Show more I followed my insatiable appetite to inspire paths of growth and transformation to NYC where “Play” became the Innovation arm of Prophet and I became a go-to innovation resource on more than thirty projects. Some proud achievements include developing brand and concept for “The Cosmopolitan of Las Vegas”, crafting brand stretch opportunities for Kellogg’s Pop Tarts, leading a cultural transformation for Leo Burnett and leading provocative thinking initiatives through workshops and consulting for brands like Mars, Scholastic and Parents Magazine. Show less

In 2006 Innovation was an emerging trade and I was fortunate to join the rising tide. I discovered the power of stakeholder sessions, built my facilitation toolbox and found my passion for inspiring and leading creative, strategic thinking. Notable work included developing opportunities for Tecate, Pepsi, American Express, GSK and Santander.

Rose quickly from Trainee to Brand Manager in less than four years, learning marketing fundamentals and how to successfully navigate the processes and dynamics of a global CPG. Highlights included launching the line extension “Light and Fit Fresh,” developing Danimal’s in-and-out strategy, and repositioning Light and Fit from a “diet product” to a “wellbeing allied,” which boosted brand relevance, won an Effie, and sold a lot of yogurt!