Argentinian & Italian citizenship with EU passportWilling to relocate. Specialties: Media and Digital Research | Communication & Branding
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International Business DirectorLoxias Ai Jan 2024 - PresentLoxias combines the best of the two worlds – sophisticated AI with qualified human expertise. Utilizing best-in-class consumer intelligence tools, our data scientists develop reports to help you make complex decisions and anticipate future moves. -
Business DirectorPolis Consulting May 2021 - PresentArgentinaPolis Consulting is the trusted advisor and solution provider in Digital Marketing Intelligence.We help our corporate customers, brands and agencies to optimize their digital impact. Responsabilities Grow Sales in Latin AmericaResponsible for the P&L of the allocated accounts.Responsible for developing and closing business in Latin America.Management and coordination of the day-to-day operations between the accounts and the Polis support team. -
Data & Insight Sr. Manager Latin AmericaWarnermedia Dec 2019 - Jan 2021Ciudad De Buenos Aires, Provincia De Buenos Aires, ArgentinaDiscover new revenue streams and propel new strategic initiatives based on data and consumer insights within D2C, B2B2C & B2B environments.Normalize DTC datapoints in order to support DMP/CRM strategy.Support a wide rage of high -level stakeholders (Affiliates - Content - Ad Sales) with strategic insights & recommendations.Understand VOD consumption to support Affiliates business.Support HBOMAX PMO Team with syndicated studies and/or ad hoc research studies to guide implementation of LATAM strategy.Follow - up with OTT Trends & user behavior. -
Sm & Digital Data & Analytics Manager Latin AmericaTurner (Turner Broadcasting System, Inc) Feb 2014 - Dec 2019Argentina.-Maximize Digital and Mobile performance by delivering key Market Insights and Facts..-Elaborate and Deliver research insights of our Digital Properties based on analysis of users profile and other KPI´s..-Develop and Present Qualitative & Quantitative Research Insights with real impact on Business..-Seek for trends in online entertainment and Digital commnication Technologies for Adult & Kids..-Serve as the voice of digital research in meetings. In House consulting role..-Manage Ad Hoc Research Projects.-Educate & Promote: inform and advice internal & external clients on the proper use of Digital and Mobile sources. Tools: Omniture | Comscore | Social Media Buzz Tools | FB Stats | TW Analytics -
Digital Research CoordinatorA&E Television Networks Nov 2011 - Aug 2013Buenos Aires• Gather and analysis data for all digital and television properties for use in strategizing business goals.• Support ad sales and help to monetize the audience and web traffic• Monitor traffic performance of digital properties and overall impact on the brand.• Drive the strategic and tactical development of sites.• Guarantee the flow of Comscore, Google Analytics and TGI Net data,within the organization while acting as a primary source of information for key meetings• Establish a top management Digital scorecard system to help manage and control the business.• Provide tools to reps and sales managers to direct sales efforts• Provide monthly and weekly reports by channels to support digital media managers, programming, marketing andPR action.• Online testing for new/ current series & promos.• Social buzz analysis. • Contribute with numerical proof to new sales arguments • Position Research input as an important ingredient of our business process.Tools: Google Analytics -Comscore -Dax Comscore- Socialbakers - Facebook Stats - Hootsuite - The Platform - Ondore -
Research & Analytics - CoordinatorStarcom Jul 2008 - Nov 2011Moderator for Social Media Platform: Youth Panel LatAm Leading projectsProjects pricingSemiotic & Communicational Analysis for BrandsSocial listening - Text mining (SPSS) (What´s the buzz about) for Latam Markets.On line survey (web based) and process information. (SPSS)Target comsuption analysis (Syndicated Tools)Analysis of Advertising investment (Syndicated Tools)Analysis of rating and media fares. (Syndicated Tools)Information for local and regional pitches.Pre test Ads Campaign.Syndicated tools: Ibope and Monitor, TGI, EGM, Kiddos.Digital tools: Ad planner (Google), Ad words (Google) and Google Insights. Comscore. Alexa. Alterian SM2 . Socialmetrix. -
Research AnalystUniversal Mccann Aug 2007 - Feb 2008 -
Media AssistantUniversal Mccann Nov 2005 - Jul 2007 -
President AssistantTiempo Real Nov 2003 - Nov 2005
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Communication ResponsibleAdecco Dec 1999 - Dec 2003
Alejandra León Skills
Alejandra León Education Details
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Digital HouseProduct Management & Tecnología -
Digital HouseIntroducción Al Marketing Digital -
Estrategias Digitales
Frequently Asked Questions about Alejandra León
What company does Alejandra León work for?
Alejandra León works for Loxias Ai
What is Alejandra León's role at the current company?
Alejandra León's current role is Business Director en Polis Consulting.
What schools did Alejandra León attend?
Alejandra León attended Digital House, Digital House, Universidad De Palermo, Universidad De Ciencias Empresariales Y Sociales, Fundacion De Altos Estudios En Ciencias Comerciales.
What skills is Alejandra León known for?
Alejandra León has skills like Social Media, Analytics, Research, Google Analytics, Digital Media, Brand Development, Marketing Strategy, Customer Insight, Marketing, Advertising, Public Relations, Comscore.
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Alejandra León
Argentina -
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Alejandra León
Buenos Aires
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