As a senior digital marketing manager at Tequila Casa Dragones, I direct the global strategic digital marketing plan for all media initiatives, including launching a new brand B2C website, developing an acquisition and CRM strategy, and tracking and optimizing KPIs. I have successfully led the development and execution of digital content strategy for all media channels, driving online marketplace sales and brand awareness in Mexico, the United States, and international markets.I have a strong background in digital communication and media, with a bachelor's degree from Tecnológico de Monterrey, a certificate in digital and social media from New York University, and a diploma in marketing from Universidad Anáhuac. I obtained an MBA in marketing from California State University.I am passionate about film and television and eager to utilize my expertise in marketing and advertising to contribute to the entertainment industry's growth and success.
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Account ManagerGraphiteMexico
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Senior Digital Marketing ManagerTequila Casa Dragones Jan 2022 - PresentUs- Direct global strategic digital marketing plan for all media initiatives, including paid digital media, social media and advertising, CRM, and media partnerships. - Launch a new brand B2C website, leading the development project while managing creative, web development, and digital agencies to create a brand and e-commerce site in Mexico, the United States, and international.- Develop an acquisition and CRM strategy for online customers and hospitality spaces.- Track monthly and quarterly KPIs, constantly optimizing platforms through a strategic approach for media and digital, providing actionable insights to improve performance and tracking campaign implementations.- Build weekly, monthly, and annual insight-driven analytics in digital and e-commerce for C-level executives, developing a digital performance model to predict e-commerce sales. -
Digital Content ManagerTequila Casa Dragones Aug 2020 - Jan 2022Us-Develop and execute digital content strategy for all media channels: Facebook, Instagram, Twitter, Email marketing, Youtube, Google, LinkedIn, Website, and Owned Paid Media,-Manage content strategy for acquiring new audiences,-Support content production within both markets,-Provide strategic guidance to digital media team for driving online marketplace sales and editorial direction to Brand Managers,-Actively develop content and social media analysis and reports,-Manage social media platforms and community engagement -Lead creative development process eso and support content production.
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Digital Media CoordinatorTequila Casa Dragones Aug 2019 - Aug 2020UsBuild the strategy for Casa Dragones’ digital presence, monitor and optimize digital marketing campaigns, develop content proposal for social media, report results, develop insights for social content planning supervise website for US and MX.
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Fulbright Intern - Content & Marketing AssistantTequila Casa Dragones Oct 2018 - Jul 2019UsAs part of the Fulbright Binational Business Program, I assisted the marketing department with social media management, content development, and digital marketing strategies definition and monitoring in US and MX as part of the creative & marketing team at Mouth Agency.
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Account AssistantWpp Apr 2018 - Aug 2018London, London, Gb- Monitored and reported media publications.- Wrote press articles for Mapfre México to be published in local and national newspapers.- Supported event production with planning, contacting guests, and reporting on results. -
Latin America Communications InternPepsico Jan 2016 - Jan 2017Purchase, New York, Us- Developed communication materials for internal stakeholders to circulate cross-departmentally.- Assisted innovation, customer satisfaction, and project management teams in communicating changes.- Designed Q period executive committee presentations, including the unit’s results and proposals.- Managed the Business Transformation Intranet for Latin America.
Alejandra Olvera Bueno Education Details
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Tecnológico De MonterreyApplied Economics -
California State University, Los AngelesMarketing
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New York UniversitySocial Media
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Tecnológico De MonterreyDigital Communication And Media/Multimedia
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Universidad AnáhuacMarketing
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Eu Business SchoolPublic Relations
Frequently Asked Questions about Alejandra Olvera Bueno
What company does Alejandra Olvera Bueno work for?
Alejandra Olvera Bueno works for Graphite
What is Alejandra Olvera Bueno's role at the current company?
Alejandra Olvera Bueno's current role is Account Manager.
What schools did Alejandra Olvera Bueno attend?
Alejandra Olvera Bueno attended Tecnológico De Monterrey, California State University, Los Angeles, New York University, Tecnológico De Monterrey, Universidad Anáhuac, Eu Business School.
Who are Alejandra Olvera Bueno's colleagues?
Alejandra Olvera Bueno's colleagues are Alyssa Zacharias, Pedro Gomez Goldin, Swati Rahatekar, Sparkle Graphics Solutions, Daniela Quiroga Hardy, James J. Bunes, David Martinez.
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