Alejandra Ortiz Email & Phone Number

Bethesda, Md, Us

Baltimore, Maryland, Us

• Fully understand requirements across all projects and develop detailed project plans including timelines, dependencies, risks, internal resource tasking, and client-facing communications• Manage the creative process, execution, and optimization of client projects and marketing campaigns, ensuring that they meet deadlines, stay within budget, and fulfill the requirements of the statement of work.• Anticipate client needs, taking a future-focused approach to projects in order to identify and recommend new and creative opportunities to meet client goals.• Project manage multiple clients and internal team. The ability to manage multiple tasks, projects, and accounts.• Oversee the production of assets including digital, print, and any coordination with third party vendors

Washington, Dc, Us

• Successfully project-managed upwards of 20 integrated marketing campaigns a month across multiple business lines and platforms–facilitating asset development, tracking, and analytics reporting to strengthen the National Geographic brand• Managed Nat Geo’s Owned Media inventory (Web, App, Email, Display; Print; Social) and asset library• Coordinated the development of custom content deliverables (custom editorial, social media posts, landing pages, and creative assets) with internal teams or agencies, ensuring work met quality standards and deadlines• Curated and produced special edition newsletters with an average send size of 1.5 million• Collaborated with cross-functional teams, such as Disney Synergy Brands, to identify new opportunities, resulting in an increase in cross-promotion opportunities for the company.• Collaborated with the Ad Ops teams to execute display campaigns on National Geographic Sites to achieve KPIs• Worked with Data Analytics teams to analyze performance metrics and optimize campaigns• Led meetings with internal and external stakeholders to kick off campaigns, make key decisions, provide status updates, and provide platform-level performance analysis• Developed campaign decks with creative briefs, screenshots, and performance analysis across all KPIs for senior leadership

Fairfax, Virginia , Us

• Project-managed and executed upwards of 15 university-wide marketing campaigns a month, resulting in a 25% increase in student engagement and a 20% increase in event attendance• Managed the production and budget of all creative assets including digital, websites, video, social, print, and copy—ensuring work met brand standards and deadlines• Managed the social media platforms for Mason’s three DEI departments, growing the social media following by 31%• Developed social media content strategies and influencer marketing campaigns with posts achieving up to 30,000 in reach, resulting in a 20% increase in social media engagement• Brand manager for large campus-wide initiatives at George Mason University • Coordinated university brand efforts by hosting workshops and developing strong visual identities, brand guidelines, and strategies• Maintained effective communication and partnership with cross-functional teams

San Juan, Pr, Us

• Supported CEO with operations, research, and administrative tasks• Excelled in a fast-paced, high-growth, and competitive healthcare industry• Spearheaded strategies for email marketing campaigns built to support and grow the clientele of 5 stakeholders: Increased open rates by 10% and click-through rates by 5% through the development and execution of targeted email marketing campaigns.• Grew the client base for each stakeholder by an average of 15% over six months• Managed CRM systems for stakeholders with over 2,000 clients each• Performed post-campaign reporting and analytics

Tampa, Fl, Us

• Designed all marketing collateral: display ads, brochures, emails and newsletters• Established and executed marketing strategies in support of CEO's efforts• Wrote and managed all content on website pages and social media accounts

Bachelor Of Science, Marketing

Undergraduate Certificate, Branding And Advertising Design