Crafting and implementing innovative digital marketing strategies that amplify our brand's presence in the competitive interior design industry. I collaborate closely with diverse teams to ensure our digital initiatives align with our business goals. Utilizing data-driven insights, I optimize our online presence across platforms, elevating brand visibility and driving increased customer engagement, ultimately bolstering sales.Passionate about blending creativity with analytics, I continuously explore emerging trends in digital marketing, striving to keep CASONA STUDIO ahead in the interior design sphere.

Vice President of Membership at AMPI - Asociación Mexicana de Profesionales InmobiliariosDedicated real estate professional serving as the Vice President of Membership at AMPI, Mexico's foremost association for real estate professionals. Proven track record in driving membership growth, enhancing engagement, and fostering a dynamic community. Passionate about elevating industry standards, promoting ethical practices, and providing valuable resources for professional development. Committed to building strong connections within the real estate community.

Develop and execute campaigns designed to enable unique customer experiences according to the brand guidelines. Create and implement strategies with the operations team to achieve the company’s goals. Collaborate with internal teams to optimize digitally owned assets for lead generation, growth, and retention. Enhance brand awareness within the digital and offline space in terms of music and wellness.

Develop content, implement and execute the internal marketing calendar of online and offline actions.Train and monitor the performance of the companies COWCs, Clinic Directors, office staff, and part-time support personnel in the execution of internal marketing events.Work within budget guidelines, develop, manage and order marketing materials needed for all internal marketing initiatives with the creative team.

Manage corporate marketing and communications functions. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral, and trade show marketing. Enhanced brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Manage accounts and be the link between the clients and our agency. Preserve customer satisfaction through listening to preferences and addressing them with advice and services. Current clients: Mercedes-Benz, Trident, Acer.Selected Accomplishments:-Liaise between the client and other advertising agencies to coordinate advertising campaigns-Managed administrative and campaign work and ensured that it is completed on time and within the budget.-Worked with advertising agency colleagues to devise an advertising campaign that meets the client's requirements and budget.-Negotiated with agency staff and clients about the details of campaigns.-Responsible for preparing and presenting creative work to clients for modification and approval.-Handled the charge of managing budgets, campaign costs, and invoicing clients.

Manage corporate marketing and communications functions. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and trade show marketing. 

Selected Accomplishments:Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective promotion tool for field reps.Wrote articles, interviews, and biographies for artists and musicians in order to promote them.Performed ongoing customer/market research and demographic profiling to identify and capitalise on unmet market needs ahead of the curve.Produced media kit that demonstrated key marketing analytics and demographics for use in PR & sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals), We participated in Festivals such as Sonar, Primavera Sound, Rock en Seine, Iceland Airwaves and more around Europe.

Create, plan and execute content for social media platforms and monitor their success using Google Analytics.-Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects. 

-Served as primary copywriter on advertising campaigns for international accounts and successful product launches.-Represent the company at trade exhibitions, events and demonstrations by presenting the product and services.-Generated campaign response rates of between 6% and 8% (up to 4 times the industry average).

Manage the sales process for new prospects, from initial contact through to closure.-Deal with customer enquiries face to face, over the phone or via email.-Achieve all revenue targets & objectives in line with the Area Business Plan.-Analyze business trends and area performance.-Develop & maintain successful business relationships with all prospects.-Manage schedules to ensure all opportunities are maximized.

Managed main Sponsors for music festivals throughout the year, promoting downloads of the Application. Deliver projects on time, to specification and within budget working closely with clients to ensure satisfaction.

Selected Accomplishments:Support product launches, promotions and all marketing and sales-driven efforts from Finland to Spain.Managed media planning, buying and optimization of display, mobile digital audio, video and affiliate marketing.Increased downloads, sales and online traffic in a 40% from 2013 to 2014. Direction of Art in marketing material (Banners, posters, photography & video) Managed media planning, buying and optimization of display, mobile, digital audio, digital video, and affiliate marketing to profitably acquire new customers.

Sale services of luxury accommodation in travel booking assistance in Cannes, Barcelona and Europe wide for World Conferences and Industry Festivals.