As a Digital Business Analyst at CI&T in the Martech area, it has allowed me to optimize interaction with customers, improving the user experience and increasing the effectiveness of our promotional campaigns. I have led more than 100 digital promotion activations in LATAM markets, collaborating closely with teams from Brazil, Mexico, Colombia and Argentina.In the last 6 months I have focused my attention on the analysis and implementation of promotions through the WhatsApp Chatbot, a crucial channel to establish direct and effective communication with users.This experience has given me a multicultural vision and a deep knowledge of the different market dynamics in LATAM.

As a business analyst dedicated to NextGen team I´ve participated in more than 15 promotions/experiences through LATAM countries like México, Ecuador, Colombia, Perú, Argentina, Chile, Salvador, Costa Rica & BrazilOne of the recent projects was the Integration of Azure B2C with CDS in LATAM experiences achieving the migration of more than 5M of active consumers.The way that I perform my activities are:+Identify needs and/or changes in NextGen products (CDS-PE) in the elicitation of requirements with LATAM and EMEA teams+Analyze the Business Case that is discussed with the Mkt team+Define the scope of the requirements/project+Document the requirements in user stories and supplement them if necessary with diagrams in BPMN+Communicate the requirements to the technical team(Architecture, Devs, QA) in SCRUM sessions+Prioritize and organize requirements in the backlog+Identify a solution+Validate that the solution solves the needs raised by the business (Mkt team) and by the product (CDS & PE)+Accompaniment until the implementation of the solution

Analyze the business context through the requirements for the creation of a new middle Office at the regional level (LATAM),Follow up on time during all phases of the project with weekly reports. In addition to having contact with the business areas of various countries, I also have constant communication with development, QA and transversal areas.Use and apply SCRUM for the creation of DFS and project monitoring.Use and apply BPMN for the interpretation of functional diagrams.

+ Development of new functionalities for electronic wallets: Food vouchers, restaurant, gift and clothing.+ Use and application of SCRUM, development of User Stories+ Responsible for the documentation to deliver to the 2016 SAT audit of the Reforma Fiscal Miselanea and Process documentation for the modifications in annex 28 of the same reform+ In charge of new developments for monetization of users and clients

Attention and monitoring of elite affiliates, re-negotiations on commercial conditions such as discounts and increases in participation, updating and maintenance of the portfolio of affiliated establishments.

Roadmap reports, monitoring reports, and status in distributors, review of travelexpenses, organization of internal agenda, coordination of coffee breaks in courses andmeetings.