Alejandra Troncoso Email & Phone Number

AdAction is an innovative mobile app media company partnering with leading app developers, Fortune 100 brands, and quality publishers to facilitate and accelerate efforts to increase sales, drive app downloads, and engage consumers across iOS and Android platforms. Since its inception in 2013, AdAction continues to have one of the highest client retention rates in the industry and averages more than 6 million monthly app installs in 180+ countries.

Austin, Texas Area

¥ Analyzed weekly performance of social media accounts, strategies, and posts through weekly KPI reports tracking views, engagement, impressions and reach¥ Generated new campaign ideas and executed engaging content for Facebook, Instagram, YouTube, and Twitter while balancing internal goals, industry trends & best practices, and target audience psychographics to increase followers and user engagemento Audience infotainment campaign resulted in a direct increase of Facebook likes by 45% and Twitter followers by 20% in just 1 month ¥ Created .SRT files to provide subtitles to promo videos and increase YouTube engagement

Austin, Texas Area

• Evaluated product concept and content, identifying product features’ strengths and areas of improvement based on target audience psychographics and research • Discovered, negotiated, and secured new relationships with key social influencers in Greek Organizations as part of Greek Life influencer campaignAssisted in planning PR event, location, and guest list for Beta App launch, securing attendance of 67 guests from target audience through social media and WOM campaign• Evaluated product concept and content, identifying product features’ strengths and areas of improvement based on target audience psychographics and research • Discovered, negotiated, and secured new relationships with key social influencers in Greek Organizations as part of Greek Life influencer campaignAssisted in planning PR event, location, and guest list for Beta App launch, securing attendance of 67 guests from target audience through social media and WOM campaign

Greater Los Angeles Area

• Evaluated business plan and branding, analyzing with regards to USP and target market• Oversaw website design for best UX and strategized website content to highlight best work

Bachelor’S Degree, Advertising, Senio

Activities and Societies: Texas Advertising Group. National Society of Collegiate Scholars. Chi Omega.Texas Advertising Management.

Education record