Alejandra Ursini Cabada Email & Phone Number

Spain

Madrid, Comunidad De Madrid, España

Lima, Perú

•Delivered and implemented social strategies across brands - sport, health, restaurant, fashion - with an innovative and dynamic approach.•Responsible for all content planning, delivery & execution and community engagement.•Built deep relationship with social platforms to identify new opportunities and develop innovative activations.•Maintained solid and direct relationships with clients and owners.•Handled communication with sponsors, workers, etc.•Very successful creation and management of 360 campaign for the only night race in Peru; Adidas Lima Night Run.•Created effective social posts, including copywriting and basic design skills.•Generated a client base of 5K of target audience; runners.•We exceeded 20% of the ticket sales expected: 4K runners in total.•Rebound in advertising in all the country.•Presence in social media platforms of more of the 50% of the competitors.•Worked with outside sponsors (Gatorade, Cabify, Michelob, etc.) to ensure client need are exceeded•Utilized CRM insights to develop strategies for increasing website/social media platforms by 80%.

Madrid, España

• Driven key business and strategic initiatives for the franchise.• Supported growth initiatives and implementation of revenue strategies.• Ensured and managed processes and procedures.• Actively contributed ideas and engaged with the brand community in Spain and Latam.• Lead a team of five persons.• Manage of public relations, events, promotions, etc.• Billing more than 10k monthly (more than other new franchises)• After a year, I sold it to an investor, I earned 20% more of the investment.

Lima, Perú

• Conducted highly analytical communication strategies for all the year campaign.• Assessed all the social media platforms / website / e – commerce.• Collaborated with all the departments: sales, marketing, logistic, design, etc. for increase sales.• Managed all staff of the country to ensure all workers are communicating and providing excellent customer service. Traveled to all the stores/corners in the country.• Designed of the showcase and exhibition of products in the stores with strategies of visual marketing / communication.• Produced photo shooting and editing.• Handled communication with brand ambassadors, photographers, etc.• Agreement with the best magazines of the country (Cosas, Asia Lima Sur, etc.) saving previous costs (budget 30k$)• Brand relaunch with rebound in advertising in all the country and fashion industry• Developed social events with more than 100 guests (influencers, etc.)• Generated 15% of year sales in e- commerce platform.

Miraflores, Lima, Perú

• Managed all the socials platforms of 10 international brands.• Created strategy projects improving the brand's objectives.• Conducted research and analyzed benchmark KPI’S every day.• Content schedule, graphic lines, creative/sales content.• Managed customers connections, responding 100% / 6 days / 14 h. per day. (Resolved 95% of all customer issues and crisis and reputation management)• Analyzed the KPI’S of our brands for make strategies.• Led a team of 6 persons (designer, media project, photographer, etc.)• Followed up and input in web proposals, e-commerce, mailing campaigns, etc.• Created monthly reports, presented to clients and directors.• Media campaigns between (3-8k $) for advertising.• Generated the interaction with the brand, in 70% through digital platforms.• Social networking communities of more than 100k (30% organic)• 20% aprox. of year sales were through digital platforms.

Dirección Estratégica De Ventas

Executive Master In Marketing & Sales

Madrid, Spain

Fashion Visual Merchandising

Rome, Italy Professional course (marketing, retail, visual) obtaining a grade of 28/30.

Direction And Design Advertising

Lima, Perú "Cum Laude" Top five