Alejandra Hernandez

Alejandra Hernandez Email and Phone Number

Alejandra Hernandez's Location
Cali, Valle del Cauca, Colombia, Colombia
About Alejandra Hernandez

I love Coffee! I am actively looking for a new opportunity within the sector. I had led two trade missions to Europe with the objective of connecting Colombian exporters (specialty and conventional) with European buyers. I had achieved contracts worth over 500 k usd between Colombian companies and Italian buyers. I am commercial by heart, as I enjoy searching for clients and meeting new people. My greatest satisfaction is making a good business match with a tangible outcome.

Alejandra Hernandez's Current Company Details
National Federation of Colombian Coffee Growers

National Federation Of Colombian Coffee Growers

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Relationship Manager
Alejandra Hernandez Work Experience Details
  • National Federation Of Colombian Coffee Growers
    Green Coffee Trader
    National Federation Of Colombian Coffee Growers Aug 2024 - Present
    Bogota, D.C., Capital District, Colombia
  • Forest Coffee
    Relationship Manager
    Forest Coffee Oct 2023 - Sep 2024
    London, England, United Kingdom
  • Italian Chamber Of Commerce For Colombia
    Project Manager
    Italian Chamber Of Commerce For Colombia Jul 2022 - Oct 2023
    Bogotá
    • Led two trade missions in the coffee sector from Colombia to Italy, successfully coordinating the participation of 30 companies and 40 people, including multinationals and exporters. Exceeded sales targets of 70,000 euros.• Established relationships with Italian and European coffee companies (buyers) ensuring the quality of b2b meetings, and accomplishing three contracts worth over 150,000 USD each for green coffee sales between Colombian and Italian companies.• Led the team in support of the trade mission, achieving outstanding performance and a 5/5 rating for exceptional client service by skillfully coordinating 14 visits across 5 cities in each trade mission.
  • Smurfit Kappa
    Purchase Analyst
    Smurfit Kappa May 2021 - Jul 2022
    Cali, Valle Del Cauca, Colombia
    • Developed new relations and increased company loyalty with key suppliers, improving client service, delivery times and price agreements.• Managed purchase orders and negotiated contracts with nearly 300 suppliers to obtain optimum terms.• Leading negotiations over one hundred dollars generating significant costs savings impacting the company’s working capital.• Strategically analyzed which type of negotiation and supplier was the best match for the service or good required managing to anticipate to the shortage of raw material caused by the pandemic, establishing long terms negotiations with direct importers.• Identify cost saving opportunities in processes from others areas; lead a project with different areas within the company in order to establish a new process of sale of obsolete acid lead batteries generating savings and revenue for the company
  • Beat
    Marketing Intelligence Analyst
    Beat Dec 2019 - Dec 2020
    Cali, Valle Del Cauca, Colombia
    • Monitor prices and price position vs competitors and opportunities to capitalize rides through dynamicpricing tariff, evaluating competitiveness and impact on market share and revenue.• Analysis of Beat's service levels and main KPIs on a daily basis by using tools as Tableau and SQL, in order to keep track about our performance vs competition, visualizing improvement and growth opportunities in the city.• Contribute to analysis about Beat services and propose changes on prices formulas focused on increasing demand and capturing market share.• Contribute to growth projects by leading market researches about new app features and services, measuring driver and passenger engagement.
  • Cámara De Comercio De Cali
    Practicante Data Analyst
    Cámara De Comercio De Cali Mar 2019 - Apr 2019
    Cali Colombia
    Programa de practicas• Análisis de datos del área con el fin de hacer seguimiento a la campaña de renovación y medir resultados.• Contribución al reporte mensual para la junta directiva elaborando gráficas y resaltando información clave.
  • Procolombia
    Graduate Intern
    Procolombia Jun 2018 - Sep 2018
    Madrid Y Alrededores, España
    • Apoyo a las diferentes áreas: Turismo, Inversión y Exportación participando en la organización y planeación de ruedas de negocio, logrando la participación de importantes compradores y vendedores.• Elaboración de informes mediante el análisis de información de vuelos acerca del comportamiento de Colombia como destino turístico, encontrando patrones e información clave como posibles fechas en las cuales lanzar campañas turísticas.• Contacto y seguimiento de posibles oportunidades de negocio para empresarios colombianos en España.Logros:• Obtuve reconocimiento por la creación de un video ejecutivo para la oficina de Madrid a nivel Europa.• Supere metas en participación de compradores europeos a la Macrorrueda Turquía 2018.
  • University Of Navarra International Case Competition
    Miembro Case Competition
    University Of Navarra International Case Competition Jan 2017 - Jan 2018
    Pamplona Y Alrededores, España
    • Finalistas Mondelez Case Competition 2018.• Análisis de casos de negocio complejos, orquestando estrategias y soluciones innovadoras, desarrollando habilidades como análisis de caso, análisis de datos, dinámica de grupo y pensamiento estratégico.
  • Ie Business School
    Embajador Estudiantil
    Ie Business School Sep 2015 - May 2016
    Segovia, España
    • Planificación, organización y difusión de eventos culturales y actividades para promover la vida estudiantil.• Colaboración con el equipo de marketing para promover la universidad con visitas guiadas y eventos.
  • Ie Business School
    Colaborador Departamento Internacional
    Ie Business School Sep 2015 - May 2016
    Segovia, España
    • Investigación de universidades en el extranjero, costos de vida en la ciudad y actividades extra curriculares para complementar la oferta de intercambio de la universidad en otras ciudades y países.• Aconsejar e informar a los estudiantes de intercambio con información relevante para su intercambio.
  • Fundación Notas De Paz
    Colaborador
    Fundación Notas De Paz Mar 2011 - Dec 2014
    Cali, Colombia
    Apoyo en el desempeño musical de los niños, fomentando la educación musical y su interés por la música.

Alejandra Hernandez Education Details

Frequently Asked Questions about Alejandra Hernandez

What company does Alejandra Hernandez work for?

Alejandra Hernandez works for National Federation Of Colombian Coffee Growers

What is Alejandra Hernandez's role at the current company?

Alejandra Hernandez's current role is Relationship Manager.

What schools did Alejandra Hernandez attend?

Alejandra Hernandez attended Universidad De Navarra, Ie Business School, Universidad De Los Andes (Cl).

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