Alejandra Huerta Rivas personal email
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As an experienced and dedicated leader, I excel in designing transformative strategies and initiatives to enhance the customer experience landscape. With a proven track record of driving customer-centricity, I specialize in optimizing end-to-end customer journeys, leading market research and data analytics programs, and fostering long-lasting relationships. My expertise lies in translating data-driven insights into actionable plans and recommendations that drive customer satisfaction, loyalty, and business growth. I am skilled at pioneering innovative programs for customer loyalty and commercial success, consistently exceeding expectations. Through effective communication and collaboration, I influence stakeholders and lead cross-functional teams to achieve strategic objectives. With a seat at the executive table, I bring strategic vision and leadership to C-suite discussions, driving organizational alignment and excellence.
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Sr. Director Of ClientsMapfre MexicoMexico -
Independent Customer-Centric Strategies And Customer Insights ConsultantConsultor Independiente Feb 2023 - PresentMéxicoStrategically designed and implemented customer-centric initiatives to drive deep insights into customer behavior and elevate satisfaction metrics. Led the development of tailored customer experience programs, leveraging cutting-edge technologies and data analytics to achieve maximum business impact. Proven track record in conducting comprehensive research across diverse sectors, translating findings into actionable strategies to enhance decision-making processes. A forward-thinking leader adept at aligning corporate objectives with customer needs to drive digital transformative growth.
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Sr. Director Of Customer Insights & Market Intelligence At Walmart MéxicoWalmart De México Y Centroamérica Jun 2017 - Jan 2023Ciudad De México, MéxicoChampioned customer-centric strategies aligned with Walmart Mexico's digital transformation objectives, resulting in a notable Omnichannel Net Promoter Score (NPS) increase. Led the integration of customer-focused initiatives across departments, fostering a culture of collaboration and driving significant improvements in customer satisfaction metrics. Developed innovative retail understanding programs to analyze market trends and enhance Walmart's market share through actionable insights. Orchestrated end-to-end customer journey design efforts, leveraging data analytics and cross-functional collaboration to deliver seamless and delightful customer experiences, driving sales growth. Pioneered the development of predictive models and comprehensive training programs to align with company goals, achieving tangible results in customer satisfaction and operational efficiency. -
Deputy Director Member Insights & Data Mining - Sam'S ClubWalmart De México Y Centroamérica Feb 2013 - May 2017Ciudad De México, MéxicoPioneered groundbreaking Omnichannel Customer Experience initiatives, leveraging cutting-edge data analytics and digital tools to elevate NPS and drive transformative operational efficiencies. Established the first-ever Customer Data & Analysis center of excellence, delivering actionable insights and recommendations to drive business success. Managed crisis with cross-functional collaboration, swiftly resolving customer issues and enhancing brand reputation. Implemented strategic commercial planning processes to optimize customer engagement and fuel revenue growth. Designed comprehensive training programs fostering a customer-centric culture, achieving top NPS and Satisfaction rankings. -
Divisional Manager Crm, Data Mining & Market Research At Sam'S ClubWalmart De México Y Centroamérica Jul 2011 - Jan 2013Ciudad De México, MéxicoDeveloped and executed comprehensive Customer Relationship Management (CRM) strategies to enhance customer retention and lifetime value, implementing innovative segmentation techniques and human insights programs. Successfully established a CRM program, optimized digital communication channels, and expanded email and mobile bases through strategic partnerships and cross-functional collaboration. Spearheaded a monetization program leveraging customer data insights, driving revenue growth, and fostering increased sales for participating suppliers. Implemented a robust customer metrics program to elevate the brand image and price perception, leveraging market research methodologies and customer engagement initiatives to achieve tangible improvements. -
Manager Of Market Research For Sam'S Club, Suburbia & VipsWalmart De México Y Centroamérica Mar 2010 - Jun 2011Ciudad De México, México -
Market Research Specialist For Self-Service And Corporate AreasWalmart De México Y Centroamérica Jul 2007 - Feb 2010Ciudad De México, México -
Market Research Coordinator For Self-ServiceWalmart De México Y Centroamérica Aug 2005 - Jun 2007Ciudad De México, México -
Product Management SeniorInsights By Kantar Dec 2003 - Jul 2005Ciudad De México, Ciudad De México, México -
Qualitative ResearcherMartina & Asociados 2002 - 2003Ciudad De México, México
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Market Research Project AssistanIpsos 2001 - 2002Ciudad De México, México
Alejandra Huerta Rivas Skills
Alejandra Huerta Rivas Education Details
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Universidad Anáhuac -
Master Of Business Administration - Mba -
Programa De Actualización De Alta Dirección -
Liderazgo Directivo -
Liderazgo Estratégico -
Comunicación Efectiva -
Relaciones Comerciales
Frequently Asked Questions about Alejandra Huerta Rivas
What company does Alejandra Huerta Rivas work for?
Alejandra Huerta Rivas works for Mapfre Mexico
What is Alejandra Huerta Rivas's role at the current company?
Alejandra Huerta Rivas's current role is Sr. Director of Clients.
What is Alejandra Huerta Rivas's email address?
Alejandra Huerta Rivas's email address is al****@****ail.com
What schools did Alejandra Huerta Rivas attend?
Alejandra Huerta Rivas attended Universidad Anáhuac Mexico Norte, Universidad De Las Américas Ciudad De México, Tecnológico De Monterrey, Universidad Panamericana, Universidad Panamericana, Tecnológico De Monterrey, Instituto Politécnico Nacional.
What skills is Alejandra Huerta Rivas known for?
Alejandra Huerta Rivas has skills like Centricidad En El Cliente, Conocimiento Del Consumidor, Mejora De Procesos, Estrategia Empresarial, Participacion De Mercados, Market Intelligence, Bases De Datos, Liderazgo Colaborativo, Conocimiento Del Cliente, Toma De Decisiones, Microsoft Office, Liderazgo De Equipos Multidisciplinarios.
Who are Alejandra Huerta Rivas's colleagues?
Alejandra Huerta Rivas's colleagues are Jorge Salvador Rendón, Carlos Chacon, Enrique Sanchez, Laura Tapia Martínez, Jose Anaya, Jose Antonio Gutierr, Dulce Paloma C..
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