Alejandra Pelaez Email & Phone Number

Atlanta Y Alrededores, Estados Unidos

UP Advertising, LLC is an advertising agency founded in 2013 with the aim of connecting the different brands with the Hispanic market, helping to generate their communication in a correct way with the target public through different media. With 8 years in the market and more than 20 years of experience UP Advertising, LLC is the leader Hispanic agency of Atlanta in uniting the American culture with the Hispanic by offering the best of each of them. Its team of professionals and its wide… Show more UP Advertising, LLC is an advertising agency founded in 2013 with the aim of connecting the different brands with the Hispanic market, helping to generate their communication in a correct way with the target public through different media. With 8 years in the market and more than 20 years of experience UP Advertising, LLC is the leader Hispanic agency of Atlanta in uniting the American culture with the Hispanic by offering the best of each of them. Its team of professionals and its wide portfolio of services that allow to understand the clients and offers the necessary tools to achieve the objectives proposed in the campaigns UP Advertising Creates strategies, plans, designs and expels in such a way that it manages to convert its public target into final consumer. For its founders, Alejandra Peláez and Felipe Uribe, its main objective is to ensure that both small and large companies understand the value of the Hispanic market and communicate correctly with it.The agency has the support of loyal and satisfied clients such as Nestlé, Bass Pro shop, The Latin American Association, Georgia Hispanic Chamber of Commerce, Gwinnett County Public Library, among others, who have allowed the agency to grow and continue to offer innovative and creative solutions, for all companies"UP Advertising is a young brand that seeks to keep growing and positioning itself in the market, we have the energy to bring its brand to life!"UP Advertising knows the importance to give back to the community, UP Advertising works together with Latin American Association, Georgia Hispanic Chamber of Commerce and with Saint Vincent of Paul to help others, we believe that by helping others we help ourselves to be better people and citizens. Show less

National Account Supervisor for Shopper Hispanic Marketing at The Coca-Cola Company.Support national programs serve as liaison between creative team and clients to execute customer brand priorities and achieve business results. National Programs:FIFA WORLD CUP Coca-Cola FIFA WORLD CUP Powerade, Copa Coca-Cola-WalgreensDia De Los Muertos Fanta, Hispanic Heritage Month.Led regional programs researching insights, strategy development, coordinate… Show more National Account Supervisor for Shopper Hispanic Marketing at The Coca-Cola Company.Support national programs serve as liaison between creative team and clients to execute customer brand priorities and achieve business results. National Programs:FIFA WORLD CUP Coca-Cola FIFA WORLD CUP Powerade, Copa Coca-Cola-WalgreensDia De Los Muertos Fanta, Hispanic Heritage Month.Led regional programs researching insights, strategy development, coordinate between cross-functional teams ( Brand, Region Manager, Legal and other agencies) and execution recommendation to ensure program execution and alignment with national objectives.Trophy TourDisneyland Holidays_Coca-Cola, Fright Fest with Six Flags and FantaHIspanic Heritage Month_La MichoacanaHispanic Heritage Month_ARAHispanic Heritage Month_West regionHispanic Heritage Month_ Family DollarHispanic Heritage Month_ AholdResponsible for Spanish translation process Led POS releaseManage invoice and report for region programs. Show less

Execute creative process, multi-platform marketing programs and strategic planning for multiple agency accounts reaching Latin American and U.S. Hispanic markets. Collaborate with creative and production teams and serve as liaison between creative team and clients to execute customer brand priorities and achieve business results. Foster and maintain strong relationships through conducting client presentations, meetings, reports and developing creative briefs. Generate new business growth for… Show more Execute creative process, multi-platform marketing programs and strategic planning for multiple agency accounts reaching Latin American and U.S. Hispanic markets. Collaborate with creative and production teams and serve as liaison between creative team and clients to execute customer brand priorities and achieve business results. Foster and maintain strong relationships through conducting client presentations, meetings, reports and developing creative briefs. Generate new business growth for agency in United States and Latin America. Supervise and train sales assistant staff. Major Accomplishments: • Generated new national and global accounts representing 62% of overall agency revenues including Pull-A-Part, Tellevate, Plaza Fiesta, Plaza Azteca, Emory University’s SOM Psych General Department, Central Park Condominiums of Costa Rica, and Go-File of Ecuador• Increased existing account revenue generation by more than ten percent in two years • Led and executed Pull-A-Part’s integration into the U.S. Hispanic market in Charlotte, Birmingham and Cleveland, increasing their Latino consumer-base by 30 percent Show less

Developed marketing strategies to increase Hispanic dental patient base. Established corporate branding initiatives including print ad campaigns, special event promotions, website development and launch, social media, and mobile integration. Managed media buying and initiated patient referral program.

Developed market potential and generated revenue through prospecting, lead generation, proposing solutions, account customer relations, forecasting and closing sales for HYP Network, an independent publisher of Spanish language Yellow Pages Directories. The publication was a member of YPPA a 7-time winner of the Jose Marti Award Major Accomplishments:• Yielded unsurpassed record for sales growth, exceeding campaign goals by 34, 49, 35 and 29 percent respectively over the last 4… Show more Developed market potential and generated revenue through prospecting, lead generation, proposing solutions, account customer relations, forecasting and closing sales for HYP Network, an independent publisher of Spanish language Yellow Pages Directories. The publication was a member of YPPA a 7-time winner of the Jose Marti Award Major Accomplishments:• Yielded unsurpassed record for sales growth, exceeding campaign goals by 34, 49, 35 and 29 percent respectively over the last 4 years • Captured above-average growth in revenue, increasing personal sales results to more than $300,000 per year• Sold top performing cover ad space which generated the highest sales profit nationwide • Earned position as top company salesperson nationwide in 2008 and remained among the top five revenue generating national account executives each year• Achieved multiple sales honors during six consecutive years Show less

Bachelor Of Business Administration (B.B.A.), Business, Management, Marketing, And Related Support Services

Ba, Administracion, Marketing

Bachelor Of Business Administration (Bba), Marketing