Alejandra Quintero Zuluaga Email and Phone Number

- Drive delivery of the annual goal and to define the Strategy thought strategic Plan for Mexico and Central America for the mid and long term.- Lead the Innovation Team to develop and execute strategic project and generate pipeline to support business objectives for all segments in mid and long term.- Lead the Marketing team including Communications, Digital Marketing, Marketing segments and Market research, identifying and evaluating key market and industry trends, economic profit generation initiatives and developing business plan to address key opportunities Direct Reports: 6, Total Team: 16Main Achievements:- Defining of the Strategy and key pillar for the following 5 years to achieve 8% CARG revenue growth. - Growth of 23% in revenue in the portfolio launched in 2016 within the 18 months period, as a result of the execution of the business plan targeting key customers and segments as well as the communication campaign. - Redesigning Stage Gate Process (Innovation process) to prioritize bigger and bolder projects focus in the strategic areas and key trends in Mexico. Definition of 25 projects to be launched from 2018 to 2020 to achieve 18% of Growth year over year in revenue in Specialties Business.

- Provide the expertise, strategy, tools, processes and metrics to the global organization in regards to key customer segments. - Lead the process and activities to deliver actionable strategy for key segments to the Hubs/regions, based on solid understanding of competitive landscape and marketplace dynamicsMain Achievements:- Seizing the opportunity at a global level, establishing of the phases plan by country and defining the strategy and key success factor for “Small holders” (farmers with less than 1 hectares) to be implemented in emerging Asian and African markets initially as a pilot phase (India, Indonesia, Philippines, South Africa and Kenya). - Definition of the process, criteria, KPI’s and development of playbook to be implemented by the different regions worldwide to define key customer segment to address.

- Leading and developing strategy and marketing plans implementation for the seeds, traits and crop protection businesses in Latin America North region (Mexico, Central America and Andean Region).- Leading CRM strategy through salesforce.com platform and Market Intelligence function.- Responsible for leading portfolio management and pricing strategy for seeds and crop protection brands. Direct Reports: 9, Total Team: 25Main Achievements:- Gained market share in Corn market +6 pp Vs PY. Delivered +6% of growth Vs. PY in seeds Business (corn and sorghum). - Implementing new Marketing structure base on: Develop growth opportunities (New Businesses), become a customer centric organization, protect and expand current business, and ensure operational excellence. - Mapping customer journey to identify key touch point by brand to ensure the best customer experience based on customer needs. Increasing of NPS of DEKALB in 4 pp and Asgrow in 2 pp in 2015.

- Leading and defining strategic planning process for LAN region for seeds, biotech and crop protection businesses to define the strategic initiatives achieving results in mid and long term.- Managing relationships with external stakeholders to promote and generate strategic alliances.- Leading, analyzing and proposing new business opportunities in accordance with long term strategy.Direct Report: 5, Total Team: 8Main Achievements:- Defining strategy and key imperatives to achieve 2020 Vision for the region through balance score card methodology to achieve $400 MM of EBIT (2X)- Developing business model for “Conversion Project” and key strategic alliances in order to develop and expand corn market in 1.7 Million hectares to be planted with hybrid corn into the Latin America North region.

- Defining and managing the middle and long term strategies for LAN region for seeds, biotech and seed treatment businesses for corn and sorghum.- Developing together with local teams, segmentation model, brand portfolio strategy and price strategy for each country of the region in order to maximize profitability. Main Achievements:- Defining segmentation model, life cycle and positioning for Mexico, Central America and Andean region. Establishing the brands for each market, pricing strategy and advancement product process guidelines.- Establishing pricing strategy by brand by country achieving 12% growth in GP for the region year over year.

- Developing strategic platform and marketing plan for DEKALB Business in both, corn and sorghum crop.- Responsible for portfolio management and development of value capture strategies per segment in Mexico. Main Achievements:- Developed and launched new positioning statement for DEKALB Brand in Mexico, based on insights in order to get differentiation among other seed brands in the market.- 23% business growth Vs. LY in volume and 31% in value becoming the second brand in the Mexican market according to Monsanto strategy.

- Develop strategic platform and marketing plan for Special K in ready to eat cereal and cereal bar categories and Special K equity management for healthy drinks and finger food snacks. - Launch of Wholesome platform through Kellogg’s Guardián (Heart Health benefit cereal) in Mexico. Main Achievements:- Planning, developing and launching new positioning for Special K franchise, resulting on +3 pp of market share after 2 years of flat performance.- Successful launch of Kellogg’s Guardián brand reaching 4% of market share after 3 months in the market within the ready to eat cereal adult segment.

- Responsible for ideation process (generation/search & selection) for current and new potential businesses, focused on strategic areas, analyzing financials, market and consumer trends- Responsible of the generation, development, planning and implementation of innovation projects across categories and brands (cereals, snacks and beverages) to be launched in Latin American marketsMain Achievements:- Development of Ideation process for Kellogg Latin America. Database of 4,538 ideas of new products in several categories and 373 concepts tested with good scores (8-10) to be developed. Activation of 38 projects to be launched during 2007 and 2008.- Planning, developing and launching Kellogg’s Guardian into the Mexican marketplace in March 2007.- Planning and development of 3 projects in the Healthy Drinks and snacks categories, ready to be launched at the end of 2007.

Responsible for the strategy and marketing plan for Corn Flakes, All Bran, Müsli, Special K, Granola and sachets. Direct contact for Kellogg partnership with Alpina S.A (Dairy Colombian Company) for Bon Your (cereal + yogurt product). Main Achievements24% adult segment growth due to All Bran and Müsli brands performance.Successful re-launch of All Bran franchise with 82% of growth Vs. YA being the first brand in the marketplace to launch a challenge program. New positioning for Müsli as "irresistible flavor of cereal" with communication campaign, new packaging. Müsli achieved 34% of growth Vs. YA being the multi-ingredients growth segment driver.Out of my role I was part of the group that creates the Core Team in Colombia responsible to generate the strategy for the company.12% of growth Vs. YA in Bulk Business (Alpina S.A partnership).

Responsible for the strategy and marketing plan for Choco Krispis, Frosted Flakes franchise, Froot Looops, Fresi Krispis and Disney products. Responsible for coordination of multi-brand promotions and corporate Kellogg campaigns related to nutritional newsMain AchievementsDouble digit growth for Choco Krispis (15%) which is the leader brand into the category in the Colombian marketplace +10% of growth Vs. YA for Zucaritas after 2 years of negative trend.+18% of growth Vs. YA for Froot Loops becoming the leader brand into the fruit segment.

Responsible for the strategy of Kids biscuits brands including product, price, distribution, communication and promotion.Main AchievementsSuccessful change of "La Rosa" brand to "Nestle" brand for the entire biscuits portfolio without affecting performance of the products.17% of growth with the re-launch of Can-Can brand affecting direct competitor market share (+6 pp). This was a regional project that was launched in Venezuela and Ecuador as well.

Develop and implementation of marketing plan for Chocolates & confectionary brands.Main AchievementsPortfolio rationalization, achieved 3 points in gross margin for the entire business.+13% of growth Vs. previous year for sugar confectionary brands.

Sales training national wide knowing different distribution channels as private super markets, mom & pop stores, Club stores and wholesales

Responsible for sales reports, Nielsen reports, trade activities coordination for Dairy Brands (Powder milk, condensed milk, cheese categories)