Alejandra Sánchez Moreno Email & Phone Number

Mexico City, Cdmx, Mx

- Coordination and supervision of retainer clients and special projects, managing the alignment of strategies with the objectives of the Mexican and regional (LATAM) market, and ensuring continued customer satisfaction through periodic reviews and strategic adjustments.- Public Relations team in Mexico supervision and coordination, implementing a performance review system and promoting collaboration through team meetings and follow-up activities.- Developing and presenting business proposals, conducting market analysis and meetings with potential clients to identify and capture growth and expansion opportunities for the agency.- Coordination of daily office operations, optimizing workflow by implementing standardized processes and overseeing operational efficiency to ensure timely delivery of services.- Contribution to agency strategic planning, participating in defining goals and objectives and ensuring alignment of team strategies with overall organizational objectives through performance reviews and strategic adjustments.- Coordination of pro-bono accounts for NGOs with a gender perspective, such as CrucesxRosas or La Cana, to support public relations strategies through the Sherlock Communications CSR initiatives, such as “Lupa do Bem”.

Ciudad De México, México

- Development and execution of cross-regional public relations and communication strategies for global clients such as Indeed, Mayo Clinic, Akamai, SKF, UL, IIPE UNESCO, Austrade, and Norwegian Seafood Council. Coordination with Sherlock offices in other LATAM countries to ensure consistency in strategies and results.- Account management and coordination in Mexico for PR strategies, overseeing content creation (press releases, articles, collaborations), coordinating the content calendar, monitoring media, relationships with key journalists, and developing communication plans tailored to each client.- Coordinating and developing research, surveys, and case studies for clients, to obtain and process relevant data for the press in Mexico, optimizing brand presence results.- Leading and coordinating special projects such as corporate events for clients, as well as offering media training for spokespersons

Ciudad De México Y Alrededores, México

- Team leadership in the Strategic Alliances department, to build non-profit strategies with educational institutions and civil society organizations in Mexico, managing social marketing campaigns in different areas, such as education, health promotion, entrepreneurship, anti-corruption, citizen participation, and culture.- Development of strategies and execution of marketing and communication plans for non-profit campaigns (such as Pepe y Toño, Leer MX, No Está Chido, among others) through alliances with the academic sector, civil organizations, and government institutions, such as the Ministry of Public Education, Ministry of Health, among others.- Strategic and operational coordination of the non-profit campaign “Leer Para Estar Bien,”, to promote reading in children, in coordination with health institutions, such as the National Confederation of Pediatricians of Mexico, the Mexican Association of Pediatrics, and the Mexican Academy of Pediatrics. - Strategic and operational coordination of the National Children's Drawing Contest “Vigilantes de la Honestidad,” the second-largest primary education contest in the country. Direct coordination with Grupo Jumex and the Ministry of Education (Federal and State) for the development and execution of these projects.- Coordination of special projects with NGOs as Coordinator of the Communication Committee in ARISE (organized by the Communication Council), a private sector initiative in collaboration with UNDRR (United Nations Office for Disaster Risk Reduction). Implementation of national programs and support networks in collaboration with civil organizations, public institutions and private sector.

Marketing, advertising, creativity and innovation writing articles. Weekly collaborations. Link: https://roastbrief.com.mx/author/alejandra-sanchez/

- Management and supervision of commercial coordination systems, management of outdoor advertising management systems, supervision and coordination of commercial strategies, monitoring of key accounts in coordination with General Management, advice and guidance on outdoor media campaigns, advice and consulting in marketing and advertising, brand creation.- Marketing – sales strategies, preparation, supervision and improvement of operational manuals and business structure, coordination of various operational areas with the company's management area.

Morelia Y Alrededores, México

Marketing, sales, creativity and social media workshops for local business.

Bachelor'S Degree, Law

Master'S Degree, Business Administration, Honor Graduate

Marketing And Advertising Major, Marketing

Bachelor'S Degree, Marketing, Honor Graduate