Owned Innovation for Fruit Snacks brands (Gushers, Fruit by the Foot, Fruit Roll Ups, Motts) (+$760MM portfolio). Led cross functional team, including dotted line direct report. Partnered with external brand equities on brand plans & product development. • Created innovation strategy and pipeline to grow share within $1.7B fruit snack category, as well as expand into new $15.6B category. Outlining incremental consumer target, updating positioning, as well as product and channel strategy to unlock growth. • Led ideation, learning plan, and development of +$100MM new Gushers subline. Managed +$30MM capital investment project needed to commercialize, partnering with Manufacturing, R&D, Insights, Sales, and finance to outline business case and strategy. • Launched Jamba Snacks (+$15MM), overseeing production, media, shopper, incentives, merch, and inventory management plans.

Led Brand Strategy for largest US cereal brand, managing $1B US P&L and overseeing a +$54MM media budget. Developed 4Ps marketing plans and led cross functional teams. Tracked and reported revenue & profit KPIs, as well as demand and supply outlook. • Led biggest Cheerios campaign in 2024 (+$8MM budget). Briefed shopper marketing and media teams, reviewing plans & creatives. Campaign led to $ share growth at key retailers (+0.4Pts) & increased positive brand sentiment during execution. • Renovated Honey Nut Cheerios, briefing agency & leading learning plan. Secured Sr. Leadership & legal alignment, including on sensitive product claim. Increased purchase intent by +16pts for non-buyers, while minimizing alienation with current consumers. • Briefed media & promotion teams. Aligned national media strategy & investment plan ($54MM budget) across channels (TV, Social, Search), including optimal target audiences, messaging, and mix. Executing against penetration and buy rate goals. • Sold In Heart Shaped O's and Names boxes. Partnered with sales on merch and display plans, growing +5% display distribution. • Analyzed Nielsen, IRI, & Luminate data, identified and created strategy to address category trends and competitor pressures.

Ideated, Developed, & commercialized General Mill's biggest product launch in Fiscal Year 2025, as well as the 3rd biggest in FY 2024. Owned Innovation for Progresso, launched new soup brand, and led cross functional team (including dotted line direct report). • Drove insights & identified +$100MM growth opportunity to steal share from category leader and address white space within category. Developed and executed innovation strategy, driving penetration & buy rate by delivering unmet consumer needs. • Ideated and commercialized Old El Paso Soups (+$24MM), introducing new brand into the Soup category. Partnered with key retailer & led agile R&D team to execute accelerated launch timeline. Became #1 Largest launch for General Mills in FY 2025. • Created Business Model and RGM strategy for new line of soups with premium packaging (+$15MM). Developed pricing, mix, price pack architecture, & merch dynamics, achieving incrementality with favorable profit margins to existing line of products. • Directed ideation, development, and sold in NEW subline of Progresso Protein Soups (+$20MM RNS). Created and presented design brief and learning plan, maximizing shelf breakthrough. Became 3rd Largest launch for General Mills in FY 2024.

Managed Muir Glen USA Brand P&Ls. Led overall business strategy and execution across the entire value chain. Developing and leading the implementation of marketing plans across the 4 P's. - Owned Commercial budget and Demand Planning for 4 different segments: CF FRZ Veg, MG Pasta Sauce, MG Salsa, and MG Tomatoes. Contracted yearly inventory resupply of alltomatoes (Pack Plan), partnering with sales to ensure highest level demand forecast accuracy on a 3 year forecast horizon at a sku level (30+ Tomato skus). Aligned company leadership on optimized inventory and working capital strategy for our canned tomato business. - Created and executed long range SRM strategy to improve product + sales channel Mix, including price pack architecture optimizations. - Led diverse cross functional team including Product and Packaging R&D, sourcing, logistics, manufacturing, consumer insights, promotions team, and sales team. - Partnered with promotions team, legal, and external partners to execute planet and taste focused product claims on packaging that aligned with key consumer and retailer requests. - Developed and executed pipeline of innovations that expanded brand reach into new category spaces, as well as yet unmet consumer needs.

Managed Annie's and Cascadian Farm Bars Portfolio P&Ls. Led overall business strategy and execution across the entire value chain. Developing and leading the implementation of marketing plans across the 4 P's. - Built new brand strategy for Nat Org bars, delineating value and clear swim Lanes within the overall GMI bars portfolio. Presented Long Range Plan and strategy to OU President, receiving alignment for implementation. - Presented business case for launch of strategic Peanut free facility claim for GMI bars, sizing and aligning leadership on reasons to believe on over $10MM opportunity. Successfully vetted legal and food safety risks, as well as production capabilities of this unique claim. Led commercialization of new product and claim to successful launch. - Developed and commercialized innovation, renovation and strategic revenue management pipeline for both brands, totaling 14 new products across, 10 unique projects. Successfully led demand and supply planning teams on all projects to optimize servicing and waste management of each new item launch.

Managed Liberte Yogurt USA and Mountain High Yogurt USA Brand P&Ls. Led overall business strategy and execution across the entire value chain. Developing and leading the implementation of marketing plans across the 4 P's. - Oversaw brand positioning, promotion, pricing and sales channel strategies for both businesses. - Led diverse cross functional team including Product and Packaging R&D, sourcing, logistics, manufacturing, consumer insights, promotions team, and sales team.

Led brand management initiatives for Kellogg’s “Family Favorite Cereal” division, a $1B brand portfolio which includes Froot Loops, Frosted Flakes and other major brands. Provided strategic recommendations for product distribution, merchandising, and promotional activities, presenting to category GM and other senior leaders. Participated actively in the Hispanic employee resource group.• Spearheaded competitive analysis of 3 key cereal competitors, developing growth drivers for a $50M+ increase in combined year-over-year sales. Assessed adjustments to media investments and messaging, innovations, distribution, promotions, and pricing.• Developed $2.8M distribution/ Price Pack Architecture strategy to transition top cereal brands to a higher velocity SKU within a strategic retail channel. Recommendation offered strategy for recovering 97% of revenue decline from prior year.• Provided Spanish language perspective for newly developed creative material for Special K ad campaign. Offered cultural and creative critique, collaborating with external agency partners to support translation and narration redrafting efforts.• Presented strategic promotional recommendation for “Family Favorite Cereals” by analyzing 13 major cross-brand/ category promotions for 9 cereal brands over a 4-year period. Presented best practices for future promotional partnerships, offerings, and execution tactics, optimizing promotional incremental sales (Lift) and ROIs for $20M+ in future annual promotional spend.• Led go-to-market plan for a new brand with an estimated value of $18.9M. Partnered with innovation, brand, digital couponing, and customer teams to create a unique, cross-category offering and an investment plan with a projected return of $1.9M.• Executed activation incentive program with over 150 sales representatives to increase in-store displays and quality merchandising, lifting interest for cereal brands among sales teams and creating greater awareness for shoppers.

Managed a team of 3-6 Sales / Client Service Representatives to sell insurance policies to clients and service existing accounts in the state of New York. Defined and tracked team performance metrics and executed strategic initiatives for the Regional Vice President. Led the rollout project of a new digital phone system for the entire Sales and Client Services division of the Rochester Regional Branch office. Reviewed corporate requirements for new system, developed execution plan / schedule, managed hardware installation logistics, and conducted training for 34 Representatives and 8 Managers. Spearheaded utilization of real-time metrics dashboard that tracked individual and team-level KPIs (e.g., call volume, time per call). Analyzed data reporting tools and identified methodology for simplifying calculation of off-call time. Trained 8 Managers / Supervisors on system that was successfully used to drive intervention / coaching actions of Account Managers. Directed regular and ad-hoc team meetings and coaching sessions. Assigned workflows, tracked / addressed performance, and implemented personal development plans. Successfully secured promotion for 2 team members from corporate office, and implemented mentorship program for top-performing Representative to onboard and coach new team member. Conducted sampling audits of calls across entire team, assessing compliance with corporate standards. Identified gaps in cross-selling, account-management procedures, and attitude / professionalism. Delivered one-on-one coaching with team members to review calls, highlight shortfalls, and align on techniques for improved performance, escalating issues to VP-level when needed. Developed and reviewed risks of new business applications (15+ per month), as well as coverage needs. De-escalated customer complaints and supervised the writing of profitable insurance policies that safeguarded the company brand and limited exposure.

Proposed and co-launched resource on campus providing students with access to free professional apparels. Oversaw with the FSU Career Center the planning and implementation of the closet, managing daily operations, staffing, and donation procurement. Closet serviced a total of over 125 student visitors and disturbed over 75 items in the opening fall 2016 semester. During the spring 2018 semester, the closet received 439 student visitors and distributed 520 items, marking a more than 300% increase. Created running visitor information data and satisfaction survey, capturing key customer data over an 8-week span of operation such as visitor gender, major, year of study, time of visit, and items taken. Tracked times of highest foot traffic as well as items of highest demand; adjusting our hours of operations and refocusing our clothing procurement accordingly. Oversaw staffing of closet, training and scheduling over 8 student volunteers. Achieved required staffing numbers for hours of operations, ensuring visitors were attended to and their requisite information documented. Co-Drafted clothing closet project proposal to university with the FSU Career Center, compiled research on existing closets at 7 other top 25 public universities of comparable size; outlined project objectives, stakeholder involvement, operations, and logistics, successfully gaining project approval from the university's administration.

The Professional Fraternity Council is an umbrella organization for Professional Fraternities at FSU, focused on furthering their communal interests and outreach on campus. Comprised of the Florida State University chapters of: Alpha Chi Sigma Chemistry Fraternity, Alpha Kappa Psi Business Fraternity, Alpha Phi Omega Service Fraternity, Collegiate DECA, Delta Sigma Pi Business Fraternity, Phi Alpha Delta Pre-Law Fraternity, and Phi Sigma Pi Honors Fraternity. Proposed association to leadership of founding member fraternities. Established organization, Integrating seven collegiate chapters with a combined membership of over 160 students. Drafted its constitution, and administrated daily operations as well as organization initiatives, chairing organization meetings as well as managing eight executive board members. Presided as chair of the voting bodies of our council, oversaw all appropriations and resolutions of our general assembly, and represented our collective organizations at a university wide level. Consolidated yearly event calendars and membership recruiting efforts, as well as established and administrated an initial joint budget of $1400, enhancing collective campus brand and outreach. In April 2018, the Professional Fraternity Council was awarded the Mores Award by the FSU Division of Student Affairs for exemplifying outstanding contribution to the Seminole Tradition.

Researched, compiled, and analyzed financial data for a political consulting firm focusing on campaign finance data analytics for the state of Florida. Created data sets and interactive visualizations that tracked over 4.5K political contributions worth $8M+. Created interactive geocoded political maps in QGIS and Tableau for the state of Florida, including over $20M in political contributions received for the 2014 election cycle. Developed data visualization and conducted walkthrough with CEO, who delivered to senior clients (highest-level state government leaders). • Developed Excel model for combining extracted FEC political contribution reports. Streamlined data compilation process, cutting average preparation time from 80 hours to less than 16, creating a more uniform data set and virtually eliminating manual errors.

Participated in parliamentary procedure and debate. Voted on and approved the allocation of funds into multiple student organizations and projects on campus. Wrote, sponsored and amended resolutions, student government statutes and appropriation bills.

Developed valuation reports of leading Spanish companies in the agricultural sector ($150M+ per firm). Compiled and prepared P&L statements, balance sheets, and cash flows for target companies in a bilingual setting. Analyzed structure, subsidiaries, principal lines of business, and international presence, presenting insights to Senior Consultants.

Assisted Legislative aids with a variety of daily capital office tasks, as well as special research projects. Created interactive Tableau dashboards of Florida’s state legislature appropriations for the 2002 through 2013 fiscal years. Displayed upwards of $60 million in yearly revenue in relation to programs funded, visualizing trends in state appropriations. Analyzed the social media effectiveness of multiple federal political figures, identifying best practices on social media content exposure and engagement.

Assisted in the creation of an electronic database on the lessons learned and best practices of the World Food Program and other humanitarian groups, regarding food security.