• Lead and execute the overall web development and digital optimization strategy.• Analyze competitor strategies to identify opportunities for improvement.• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive targeted traffic.• Conduct regular SEO audits, keyword research, and performance analysis to continuously refine and improve SEO efforts.• Monitor and analyze website performance metrics using tools like Google Analytics, Search Console, Tag Manager, and implement optimization strategies based on data insights.• Lead the inbound marketing strategy.• Provide mentorship and guidance to team members on developing and implementing digital marketing strategies.• Ensure the website design aligns with brand guidelines and provides an intuitive, engaging user experience.

• Implement marketing automation and personalization to improve audience segmentation,lead generation, and conversions.• Lead the successful growth and development of digital channels like website, emailmarketing platforms, and CRM.• Manage and optimize website strategy, identifying performance improvements.• Train and educate teams on SEO and CRO strategies to improve website performance.• Set measurable goals and KPIs for marketing campaigns and initiatives to trackprogress and optimize performance.• Provide SEO consultancy services to companies and perform SEO audits.• Design and implement automated lead nurturing workflows with marketing automationplatforms.• Develop websites for clients in WordPress, including blogs, informational sites, andonline stores, while ensuring their ongoing client access and management.• Customer journey mapping specialist, optimizing leads and buyers capture throughkey touchpoints.• Experiment with SGE and SGEO (Search Generative Experience Optimization, and havethoughts on how this technology will shape the future of SEO.• Develop and implement a comprehensive measurement plans using GTM and GA4

• Design, develop, and manage the institution's website using WordPress.• Develop and implement a comprehensive measurement plan using GTM and GA4• Establish an email marketing platform for lead capture through forms. Create targetedemail campaigns based on customer segment and funnel stage.• Handle technical website upkeep, including optimization, architecture updates,navigation testing, markup management, internal linking, and speed improvement.• Establish SEO goals, track main KPIs, and deliver regular progress reports.• Partner with the paid media team to optimize paid advertising by connecting websitewith ads, building conversion funnels, and analyzing results.• Lead the development and execution of CRO plans with A/B testing, usability testing,and customer journey analysis to boost website conversions.• -Perform SEO keyword research, discovering new organic opportunities.

• Design the company's main website and its brands using WordPress.• Technical SEO in charge of the website.• Implement custom measurements using GTM and GA4.• Uncover key website data using Google Data Studio for impactful reports.• Website Manager.