Alejandro Alvarez

Alejandro Alvarez Email and Phone Number

Fundador @ Digital Gurues
Argentina
Alejandro Alvarez's Location
Argentina, Argentina
Alejandro Alvarez's Contact Details

Alejandro Alvarez work email

Alejandro Alvarez personal email

About Alejandro Alvarez

Experienced executive with a successful track record, working in the best in class digital companies. Skilled in Digital Marketing, Negotiation, Leadership, Business Development, and Strategy. Doctor in law and executive MBA

Alejandro Alvarez's Current Company Details
Digital Gurues

Digital Gurues

View
Fundador
Argentina
Employees:
17
Alejandro Alvarez Work Experience Details
  • Digital Gurues
    Fundador
    Digital Gurues
    Argentina
  • Digital Gurues
    Founder
    Digital Gurues Jan 2018 - Present
    Buenos Aires, Argentina
  • Minders-Group
    Profesor
    Minders-Group Jun 2017 - Apr 2024
  • Rpa Media Place
    Ceo - Latam
    Rpa Media Place Jul 2015 - Dec 2017
    • In charge of the whole operation including Marketing, Sales, PR, Finance, Legal, HR and Operations• Responsible of the P&L• Spoken person for the Company on media and events• Marketing strategies and advertising campaigns • Coordinate the relationship between stakeholders• Select and negotiate vendors and key partners• Create and implement processes toward to improve office performance• Keep strong relations with key clients, government, journalist, etc• Report… Show more • In charge of the whole operation including Marketing, Sales, PR, Finance, Legal, HR and Operations• Responsible of the P&L• Spoken person for the Company on media and events• Marketing strategies and advertising campaigns • Coordinate the relationship between stakeholders• Select and negotiate vendors and key partners• Create and implement processes toward to improve office performance• Keep strong relations with key clients, government, journalist, etc• Report to a board committee • Create and implement strategies focused on regional expansión• Hire and retain key talent to improve our operation• Develop and improve relations with clients and agencies Show less
  • Google
    Sales Director (Latam)
    Google Jan 2011 - Jul 2015
    • Responsible for Large Customer Services strategies. Establish and build relationships with C-Level managers of 500 Fortune companies, either local and regional (LATAM)• Manage a team divided into a 2 Sales Managers, focused on selling Google’s advertising products such as Search, Display, YouTube and Mobile. Development and HR related topics are fundamentals part of the role• Main responsibilities include strategic business planning for local an regional clients, design of annual and… Show more • Responsible for Large Customer Services strategies. Establish and build relationships with C-Level managers of 500 Fortune companies, either local and regional (LATAM)• Manage a team divided into a 2 Sales Managers, focused on selling Google’s advertising products such as Search, Display, YouTube and Mobile. Development and HR related topics are fundamentals part of the role• Main responsibilities include strategic business planning for local an regional clients, design of annual and quarterly sales target and follow up on tactical execution, analyze profitability and EBIDTA on special projects. Also, ponder different scenarios and projections to launch new products and features in the region. • Coordinate X-functional teams to ensure tactical execution.• Build an annual business plan divided by channel and products and the 5 years plan as well. Show less
  • S. A. La Nacion
    Sales Manager
    S. A. La Nacion Jan 2008 - Jan 2011
    • Sales management of all La Nacion’s products: Newspaper, Digital (On Line + Mobile), Events, Magazines and Promotions. Design annual sales plans for each business unit.• Lead three sales teams to manage the different advertising sales platforms. 20 team members in total• Monitor and implement actions aimed to execute strategies. Generation of trade policies. Submission of sales periodic results to directors and shareholders.• Negotiations and deals with key advertisers… Show more • Sales management of all La Nacion’s products: Newspaper, Digital (On Line + Mobile), Events, Magazines and Promotions. Design annual sales plans for each business unit.• Lead three sales teams to manage the different advertising sales platforms. 20 team members in total• Monitor and implement actions aimed to execute strategies. Generation of trade policies. Submission of sales periodic results to directors and shareholders.• Negotiations and deals with key advertisers. Relationship with relevant players of media agencies, advertisers and reporters. • Management of international advertising sales and agreements abroad (Grupo de Diarios América and Wall Street Journal)• Profitability and new business opportunities analysis. EBITDA monitoring of each business. Analysis of competitiveness and audience.• Build annual plans and participate into the long term strategy planning. Show less
  • Pramer Sca
    Commercial Development Coordinator
    Pramer Sca May 2006 - Dec 2007
    • Lead sales team for traditional and non-traditional advertising formats in TV (elgourmet.com, Cosmopolitan, TV, Europa Europa, Film & Arts, Canal (á),and A24), online and events. • Design and sell 360° communications co-branding deals.• Analysis of competitiveness and audience. Generation, implementation and monitoring of budget for each business unit. Periodic results presentations.• Direct contact with key players, media agencies and advertisers.
  • Cie
    Head Of Development And Strategic Planning
    Cie May 2004 - Apr 2006
    • Lead sales team for traditional and non-traditional advertising formats in TV (elgourmet.com, Cosmopolitan, TV, Europa Europa, Film & Arts, Canal (á),and A24), online and events. • Design and sell 360° communications co-branding deals.• Analysis of competitiveness and audience. Generation, implementation and monitoring of budget for each business unit. Periodic results presentations.• Direct contact with key players, media agencies and advertisers.
  • Artear
    Sr. Ad Sales Account Manager
    Artear May 1999 - Apr 2004
    • Responsible for sales to a customer base and new clients’ acquisitions. Detect cross selling opportunities for all the channels properties. • Analysis of competitiveness and audience. Monitor and enforcement of sales targets. • Coordination with Marketing Management.• Review planning guidelines with information support of technical tools (TGI, EGM, Monitor)• Implement proposals and ideas with added value, study of cost, profitability, positioning, pricing, sales channels… Show more • Responsible for sales to a customer base and new clients’ acquisitions. Detect cross selling opportunities for all the channels properties. • Analysis of competitiveness and audience. Monitor and enforcement of sales targets. • Coordination with Marketing Management.• Review planning guidelines with information support of technical tools (TGI, EGM, Monitor)• Implement proposals and ideas with added value, study of cost, profitability, positioning, pricing, sales channels, amongst others. Show less

Alejandro Alvarez Skills

Advertising Marketing Digital Marketing Estrategia De Mercadotecnia Mobile Marketing Mercadotecnia Online Advertising Digital Marketing Sem Marketing Strategy Mobile Devices Start Ups Digital Strategy Business Development E Commerce Digital Media Display Advertising Estrategia Empresarial Estrategia Publicidad En Internet Publicidad Liderazgo De Equipos Lean Startup Project Management

Alejandro Alvarez Education Details

Frequently Asked Questions about Alejandro Alvarez

What company does Alejandro Alvarez work for?

Alejandro Alvarez works for Digital Gurues

What is Alejandro Alvarez's role at the current company?

Alejandro Alvarez's current role is Fundador.

What is Alejandro Alvarez's email address?

Alejandro Alvarez's email address is al****@****hoo.com

What is Alejandro Alvarez's direct phone number?

Alejandro Alvarez's direct phone number is +142322*****

What schools did Alejandro Alvarez attend?

Alejandro Alvarez attended Iae Business School, Universidad De Palermo, Universidad De Buenos Aires.

What skills is Alejandro Alvarez known for?

Alejandro Alvarez has skills like Advertising, Marketing Digital, Marketing, Estrategia De Mercadotecnia, Mobile Marketing, Mercadotecnia, Online Advertising, Digital Marketing, Sem, Marketing Strategy, Mobile Devices, Start Ups.

Who are Alejandro Alvarez's colleagues?

Alejandro Alvarez's colleagues are Maria Noel Scandolari.

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