Alejandro Alvarez Email & Phone Number

Argentina

Buenos Aires, Argentina

• In charge of the whole operation including Marketing, Sales, PR, Finance, Legal, HR and Operations
• Responsible of the P&L
• Spoken person for the Company on media and events
• Marketing strategies and advertising campaigns
• Coordinate the relationship between stakeholders
• Select and negotiate vendors and key partners

• Responsible for Large Customer Services strategies. Establish and build relationships with C-Level managers of 500 Fortune companies, either local and regional (LATAM)
• Manage a team divided into a 2 Sales Managers, focused on selling Google’s advertising products such as Search, Display, YouTube and Mobile. Development and HR related topics are fundamentals part of the role
• Main responsibilities include strategic business planning for local an regional clients, design of annual and… Show more
• Main responsibilities include strategic business planning for local an regional clients, design of annual and quarterly sales target and follow up on tactical execution, analyze profitability and EBIDTA on special.
• Coordinate X-functional teams to ensure tactical execution.
• Build an annual business plan divided by channel and products and the 5 years plan as well. Show less

• Sales management of all La Nacion’s products: Newspaper, Digital (On Line + Mobile), Events, Magazines and Promotions. Design annual sales plans for each business unit.
• Lead three sales teams to manage the different advertising sales platforms. 20 team members in total
• Monitor and implement actions aimed to execute strategies. Generation of trade policies. Submission of sales periodic results to directors and shareholders.
• Negotiations and deals with key advertisers… Show more
• Negotiations and deals with key advertisers. Relationship with relevant players of media agencies, advertisers and reporters.
• Management of international advertising sales and agreements abroad (Grupo de Diarios América and Wall Street Journal)

• Lead sales team for traditional and non-traditional advertising formats in TV (elgourmet.com, Cosmopolitan, TV, Europa Europa, Film & Arts, Canal (á),and A24), online and events.
• Design and sell 360° communications co-branding deals.
• Analysis of competitiveness and audience. Generation, implementation and monitoring of budget for each business unit. Periodic results presentations.
• Direct contact with key players, media agencies and advertisers.

• Lead sales team for traditional and non-traditional advertising formats in TV (elgourmet.com, Cosmopolitan, TV, Europa Europa, Film & Arts, Canal (á),and A24), online and events.
• Design and sell 360° communications co-branding deals.
• Analysis of competitiveness and audience. Generation, implementation and monitoring of budget for each business unit. Periodic results presentations.
• Direct contact with key players, media agencies and advertisers.

• Responsible for sales to a customer base and new clients’ acquisitions. Detect cross selling opportunities for all the channels properties.
• Analysis of competitiveness and audience. Monitor and enforcement of sales targets.
• Coordination with Marketing Management.
• Review planning guidelines with information support of technical tools (TGI, EGM, Monitor)
• Implement proposals and ideas with added value, study of cost, profitability, positioning, pricing, sales channels… Show more
• Implement proposals and ideas with added value, study of cost, profitability, positioning, pricing, sales channels, amongst others. Show less

P.D.G (Programa De Desarrollo Gerencial – Management Development Program), Business

Mba, Business Administration

Lawyer, Lawyer