Global Director, Corporate Communications & Global Head, Public RelationsRecruited to lead LATAM PR, I boosted brand awareness through strategic efforts, focusing on product launches and thought leadership. I advanced to manage global PR, executive visibility, reputation management, and crisis communications. Despite challenges, I drove growth, maintained profitability, and achieved global recognition for the brand. I led a team of 50 PR professionals, oversaw 25+ global agencies, and managed a $7M annual budget.Selected Highlights Include:• Significantly increased media coverage, achieving an average of 5K articles globally per month. • Established the CEO as the world’s leading cybersecurity professional and elevated company to a prominent position in IT security, driving annual revenues to $700M. • Managed critical reputation and crisis communications, addressing issues such as the War in Ukraine, COVID-19, a company hack, legal actions against Microsoft, and government bans in the US and EU.

Regional Group Director, Latin AmericaIn this position, I shaped strategy for a $1.5M LATAM regional portfolio, managing client relations, program management, and new business development. I handled 6-7 clients simultaneously, adapting to local media practices and leveraging regional expertise to build strong partnerships. I led a team of 5 and coordinated additional teams across Latin America. As a primary crisis manager, media trainer, and strategy consultant, I worked with clients such as Abbott Laboratories, Airbus, Amazon, and Diageo.Selected Highlights Include:• Managed public relations and corporate communications for key drugs such as Humira, Kaletra, and Synagis across 7 countries for Abbott Laboratories. Addressed issues related to patents, price collusion, counterfeit medications, crisis communications, and political situations.• Oversaw Airbus’ corporate communications, media relations, and monitoring programs in 11 countries. Supported crisis management during the AF 447 incident, handling media inquiries and conveying global information from the Miami office.• Led the launch of Amazon.com’s Kindle in Latin America, focusing on Brazil, Mexico, and Argentina, securing over 200 articles in 3 months. Coordinated executive tours to the region.

Group Manager / Program Manager, Latin AmericaHere, I managed multiple clients, including Toshiba America Consumer Products, creating compelling stories and building strong relationships. I tackled new projects and challenges, gaining extensive experience across diverse clients and industries. As a trusted advisor, I helped clients, particularly high-end multinational tech companies, effectively promote their brands. My clients included Toshiba, Orbitz, CheapTickets, Fidelity Investments, Philips, Whatifi Financial, Citibank, AdvisorCentral, and MAB.Selected Highlights Include:• Developed the agency’s Latin America network by partnering with agencies across Argentina, Brazil, Chile, Colombia, Mexico, Peru, and Panama. Led new business development, regional coordination, and client support. Created regional capabilities presentations and new business proposals.• Played a key role in winning Toshiba America Consumer Products’ business and later managed the account. Developed an integrated marketing campaign to launch HD DVD technology, showcasing it to 40+ dealers nationwide. The campaign won a 2007 SABRE Award. Helped launch Toshiba’s Gigabeat digital music player and coordinated key PR events, including trade shows and major press events.• Managed all PR and communications activities for Orbitz.com and CheapTickets.com, including communications for Orbitz's 2007 IPO. Led internal and external teams to support both brands.