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My mission is simple: to show the world that Central America can do big things.I’m a tech entrepreneur, experiential marketer, and serial movement builder with a passion for delivering unforgettable products and experiences that make life better. In 2016 I co-founded and led hugo, Central America’s first and only superapp. In five years, hugo grew to a team of 700+ young people and thousands of drivers and businesses that brought the region’s delivery economy to life. Our vision was to pave the way for the digital revolution in Central America, and I think our team did just that. At the end of 2022, we sold our delivery business to global industry leader Delivery Hero, making it one of the biggest tech exits in Central American history. Since then, many of hugo’s team members have gone on to found new startups throughout the region… giving birth to the “hugo mafia”. Currently, my work is about unleashing the economic potential of the region through n1co, a Salvadoran fintech company, and through Panorama, Central America’s first venture fund by and for Central Americans. I believe that Central America can be home to some of the most cutting edge technology in the world, and I'm inspired by the opportunity to make that possible.
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Co-Founder And CgoTohknEl Salvador -
General PartnerPanorama Feb 2023 - PresentCentral America’s investment fund. -
Co-FounderN1Co Nov 2022 - PresentSan Salvador, SvCentral America’s fintech for the people with the mission to make the region more prosperous. -
Co-Founder & CeoHugo Nov 2016 - May 2024San Salvador, San Salvador, SvCentral America’s first superapp with the mission to pave the digital economy for the region. Exit to Delivery Hero in November 2022. -
Founder & Experiential DirectorMeraki Group S.A. De C.V. Dec 2013 - Nov 2016- Built a lifestyle brand and experiential marketing boutique from the ground up with a mission to connect people, create unforgettable experiences, and provide opportunities to the less privileged through education - Developed integrated marketing experiences for 30+ global brands in LatAm such asMercedes Benz, Cerveza Modelo, Absolut, Red Bull, Pepsi, Audi, Stella Artois, Ray Ban, PerryEllis, and Gatorade- Launched two historic regional music festivals with a focus on culture and the arts:W8nder Music & Arts Festival and Day One (El Salvador’s first nationally-sponsored NewYears Eve festival) in partnership with global brands, government & tourism agencies,and international artists- Drove positive community impact through merakiworld.com, Meraki Group’s socialenterprise and online marketplace for ethically sourced, eco-friendly artisan productsthat promote artists, create jobs, and support schools in El Salvador
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Brand Manager, Perrier And San PellegrinoPremier Distributions S.A De C.V Jul 2013 - Aug 2015- Led national marketing strategy and increased sales by 35% by repositioning the brand viaon- and off-trade strategies and promotions, BTL activations, influencer engagement, keyaccounts management, social media, and sales incentive programs - Collaborated on-site with Montpellier-based HQ team and San Salvador-based national sales team to share bestpractices and drive international brand guidelines -
Marketing AnalystWorldwide Business Research Sep 2012 - Aug 2013London, England, Gb- Supported in planning and direction of solutions-oriented conferences and networking forindustry leaders in e-commerce, finance & investment, healthcare, and retail - Led online marketing campaigns - Managed search engine optimization strategy -
Strategic Marketing InternTres Artis May 2011 - Aug 2011- Developed strategic marketing plan for a start-up networking organization for theatre, film,and television artists in the greater New York City region - Launched the brand's inaugural event at one of the most exclusive venues in NYC with key media partners and industry influencers
Alejandro Argumedo Skills
Alejandro Argumedo Education Details
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Southeastern Oklahoma State UniversityMarketing
Frequently Asked Questions about Alejandro Argumedo
What company does Alejandro Argumedo work for?
Alejandro Argumedo works for Tohkn
What is Alejandro Argumedo's role at the current company?
Alejandro Argumedo's current role is Co-founder and CGO.
What is Alejandro Argumedo's email address?
Alejandro Argumedo's email address is al****@****ail.com
What is Alejandro Argumedo's direct phone number?
Alejandro Argumedo's direct phone number is +44 20 7368*****
What schools did Alejandro Argumedo attend?
Alejandro Argumedo attended Southeastern Oklahoma State University.
What are some of Alejandro Argumedo's interests?
Alejandro Argumedo has interest in Entrepreneurship, Traveling, Event Production, Photography, Surfing, Music, Tennis.
What skills is Alejandro Argumedo known for?
Alejandro Argumedo has skills like Marketing, Social Media Marketing, Marketing Communications, Marketing Strategy, Seo, Strategy, Sales, Management, Microsoft Excel, Strategic Planning, Digital Marketing, Public Relations.
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