Alejandro Arretureta Email & Phone Number

Berlin, Germany

As the Marketing Manager at Classic Trader, I’ll be responsible for developing and executing strategic marketing initiatives to strengthen our brand presence and drive growth in the classic car market. My role will focus on creating innovative campaigns, enhancing customer engagement, and collaborating with cross-functional teams to ensure seamless execution across digital and offline channels.By leveraging data-driven insights, I aim to expand our reach, attract new audiences, and… Show more As the Marketing Manager at Classic Trader, I’ll be responsible for developing and executing strategic marketing initiatives to strengthen our brand presence and drive growth in the classic car market. My role will focus on creating innovative campaigns, enhancing customer engagement, and collaborating with cross-functional teams to ensure seamless execution across digital and offline channels.By leveraging data-driven insights, I aim to expand our reach, attract new audiences, and elevate the overall brand experience, while staying true to the passion and heritage that Classic Trader represents. Show less

Berlin Area, Germany

At Carphiles, I've curated a dynamic blend of roles including Founder, Art Director, Social Media Manager, Photographer, and Videographer since 2016. Spearheading diverse responsibilities from Marketing to Event Coordination, I've led the creation of an online classic car magazine, orchestrating every facet from concept to social media outreach. Through "Carphiles Stories," I've woven compelling narratives, growing our Instagram from scratch to 47k followers, attracting major brands like… Show more At Carphiles, I've curated a dynamic blend of roles including Founder, Art Director, Social Media Manager, Photographer, and Videographer since 2016. Spearheading diverse responsibilities from Marketing to Event Coordination, I've led the creation of an online classic car magazine, orchestrating every facet from concept to social media outreach. Through "Carphiles Stories," I've woven compelling narratives, growing our Instagram from scratch to 47k followers, attracting major brands like Porsche and BMW. Our community extends beyond digital platforms, with curated events like the "Cars as a Piece of Art" exhibit, showcasing 45+ cars and fostering industry collaborations. The launch of our Marketplace platform saw immediate success, selling a €225k Z8 BMW in two weeks. I've built the Carphiles website from the ground up, implementing e-commerce functionalities and honing skills in SEO and analytics. Collaborating with industry giants like Michelin and BMW, we've solidified our presence as more than a platform for classic car enthusiasts, but as a vibrant community hub driving innovation in the automotive world. 🚗✨ #Carphiles #ClassicCars Show less

Berlin Area, Germany

As an Entrepreneur, Creative Director, Photographer, Videographer, and Automotive Subject Matter Expert based in Berlin since 2014, I've cultivated a dynamic career marked by innovation and collaboration.Entrepreneurship & Content Creation: I founded an online car magazine platform, managing every aspect from photography to community building. My Instagram handle, @alexberlinetta, has organically amassed 30k followers since 2014, reshaping car culture with an aesthetic… Show more As an Entrepreneur, Creative Director, Photographer, Videographer, and Automotive Subject Matter Expert based in Berlin since 2014, I've cultivated a dynamic career marked by innovation and collaboration.Entrepreneurship & Content Creation: I founded an online car magazine platform, managing every aspect from photography to community building. My Instagram handle, @alexberlinetta, has organically amassed 30k followers since 2014, reshaping car culture with an aesthetic approach.Agency Collaborations: Collaborating with agencies like Dept Agency and BETC Paris, I've crafted compelling content for brands like Samsung Mobile Deutschland and Alpine Cars, leveraging visual storytelling to amplify brand narratives.Diverse Collaborations: Working with agencies such as Saatchi Entertainment and BMW Group, I've produced impactful visual content for iconic brands like Audi and Peugeot, showcasing adaptability across industries.Automotive Expertise & Consulting: Recognized as an Automotive Subject Matter Expert, I've contributed to publications like Esquire and provided consultancy services, shaping aesthetic narratives and optimizing social media strategies within the automotive landscape.My journey as an entrepreneur and creative professional reflects a commitment to innovation and excellence, reshaping perceptions and driving forward the narrative of automotive culture. 🚀✨ #Entrepreneurship #CreativeDirection #AutomotiveExpertise Show less

Berlin Area, Germany

Engaged in a longstanding collaboration, where my role involved crafting compelling content and serving as a brand ambassador. My deep understanding of Samsung's phones and their cutting-edge cameras, played a pivotal role in enhancing the brand's image. This partnership showcased my versatility and dedication to promoting Samsung Mobile's innovations.

Buenos Aires - Argentina

Founded and developed a lamp brand from scratch, conceptualizing and bringing unique and trendy designs to life.Positioned the brand effectively through strategic social media campaigns, captivating audiences and generating significant brand visibility.Secured features in prestigious publications such as Living Argentina, amplifying brand recognition and driving increased sales post-publication.Leveraged creative design concepts and innovative marketing strategies to establish the… Show more Founded and developed a lamp brand from scratch, conceptualizing and bringing unique and trendy designs to life.Positioned the brand effectively through strategic social media campaigns, captivating audiences and generating significant brand visibility.Secured features in prestigious publications such as Living Argentina, amplifying brand recognition and driving increased sales post-publication.Leveraged creative design concepts and innovative marketing strategies to establish the brand as a frontrunner in the lamp industry.Demonstrated a keen eye for trends and consumer preferences, resulting in the creation of lamps that resonate with target audiences and contribute to brand success. Show less

Buenos Aires Province, Argentina

In my role as an Interior Designer at Soga Estudio in Buenos Aires, Argentina, I contributed to a variety of projects with a focus on creating visually captivating and functional spaces.Entrepreneurial Venture: Founded and operated a service company specializing in interior design, collaborating with a partner. Primarily focused on crafting innovative and aesthetically pleasing designs for commercial spaces, including shops and stylings for photo product productions.Television Set… Show more In my role as an Interior Designer at Soga Estudio in Buenos Aires, Argentina, I contributed to a variety of projects with a focus on creating visually captivating and functional spaces.Entrepreneurial Venture: Founded and operated a service company specializing in interior design, collaborating with a partner. Primarily focused on crafting innovative and aesthetically pleasing designs for commercial spaces, including shops and stylings for photo product productions.Television Set Design: Served as a set designer for two local TV shows on FOX Argentina, both dedicated to design and do-it-yourself projects. This experience provided a unique platform to express creativity in a dynamic visual medium, contributing to the overall aesthetic appeal of the shows.The Interior Designer role at Soga Estudio allowed me to cultivate a strong foundation in design and entrepreneurship, shaping my professional journey beyond this position. Show less

Caracas, Venezuela

As a Visual Merchandiser at Diesel, I played a pivotal role in shaping the brand's image and customer experience across 5 stores nationwide. Responsible for the visual presentation and styling, I directed the image and architecture of new stores, ensuring a cohesive brand aesthetic and optimal customer engagement.Key Responsibilities:Led the visual presentation and styling of 5 Diesel stores across Venezuela, fostering a captivating and immersive retail environment.Directed… Show more As a Visual Merchandiser at Diesel, I played a pivotal role in shaping the brand's image and customer experience across 5 stores nationwide. Responsible for the visual presentation and styling, I directed the image and architecture of new stores, ensuring a cohesive brand aesthetic and optimal customer engagement.Key Responsibilities:Led the visual presentation and styling of 5 Diesel stores across Venezuela, fostering a captivating and immersive retail environment.Directed and supervised the image and architecture of new stores, meticulously curating each element to reflect Diesel's brand identity and values.Oversaw store set-up and in-store changes for new collections, ensuring seamless transitions and impactful showcases of Diesel's latest offerings.Collaborated closely with cross-functional teams to align visual merchandising strategies with marketing initiatives and sales objectives.Leveraged creative vision and attention to detail to enhance the overall customer experience and drive brand loyalty.My time as a Visual Merchandiser at Diesel was characterized by a passion for creativity, a dedication to excellence, and a commitment to elevating the brand's visual presence in the retail landscape. #VisualMerchandising #RetailExperience #BrandIdentity Show less

Weiterbildung, Digital Marketing

Interior Designer