Alejandro Barron Email & Phone Number

Modesto, CA, US

Corpus Christi, TX, US

Juárez, Chihuahua, MX

• Serve as the primary point of contact and trusted advisor for all team sponsors and business partners to ensure retention and identify additional growth opportunities.
• Manage all aspects of stadium activations that include space planning, attendee specifications, creative direction, F&B concessions, security, and all other game-day event needs.
• Main point of contact and trusted advisor for all team’s sponsors and business partners.
• Crafted compelling business proposals, presentations, and sales pitches for potential sponsors and business partners.
• Design and implement innovative strategies to enhance the fan experience, business performance and drive profitability.
• Represent the voice of the customer within the organization, ensuring their needs and feedback are prioritized.

Gardena, California, US

• Commissioned to foster brand development and sales growth by working directly with the company's domestic and international distribution networks, specifically in the LATAM market.
• Accountable for achieving established B2B sales goals and revenue targets while maintaining acceptable gross margins within the region.
• Serve as the primary contact for all international distribution partners, cultivating and strengthening business relationships with sales channel partners.
• Represent the company at domestic and international trade exhibitions, conferences, and meetings, with the aim of acquiring new business partners and customers.

Los Angeles, California, US

• Executed multiple grassroots marketing campaigns for AT&T throughout Mexico.
• Strategically executed events as part of AT&T's sponsorship with the Mexico National Soccer team in Mexico.
• Managed all aspects of event coordination, including strategy, objectives, materials creation, event messaging, signage, giveaways, contract negotiation, vendor relations, site selection, agenda scheduling, staffing.
• Achieve benchmarked ROI metrics by collaborating with the sales and demand generation teams, managing and analyzing campaign data.
• Translated, edited and proofread MRN’s website dedicated to the US Hispanic & LATAM markets. Marketing Award WinnerThe MUSE Creative AwardsAT&T Mexico – Grassroots Campaign Platinum Award Winner

Chino, California, US

• Responsible for enhancing and growing current B2B customer accounts in LATAM, as well as recovering former international clients. Developed monthly and year-round strategies to increase company profitability and.
• Initiated, led, and executed the strategy to create a Blue Point subsidiary company in Mexico. Appointed as the General Manager, responsible for brand positioning, generating ROI, and driving revenue growth.
• Collaborated directly with R&D, to develop new products and tools including OEMs. Additionally, created packaging and collateral materials for these new offerings.
• Initiated, planned, and executed negotiations with Sodimac, the largest home improvement center in South America.
• Negotiated, planned, and participated in international trade shows to promote Blue Point's products and services.
• Identified new business opportunities in various untapped markets internationally, such as LATAM, East Europe, and India. Prepared presentations for customer line reviews, showcasing Blue Point's products and services.

• Mexico National Soccer Team – US Tour
• In charge logistics, on-site presentations, and overall performance of domestic and international grassroots marketing campaigns.
• Design, planned, and executed on-site activations at each stadium where the Mexico national soccer team played within the United States.
• Ensured efficient and cost-effective logistic solutions for the attendance of high-profile Mexican soccer celebrities at sponsors' events and presentations. Other Clients
• Responsible for delivering market research, demographic trends, analyzed sales results, and other relevant data related to clients’ products or services.
• Identified new B2B opportunities in the small and medium-sized business segments, and proposed business opportunities in multicultural markets within North America.

• Worked directly with the traditional trade sales team to develop year-round marketing programs targeting Hispanic bakeries and supermarkets in the United States.
• Collaborate with sales team to create a product life cycle process in different regions.
• Researched Hispanic consumer purchase behavior in the US to recommend new and traditional baking products.
• Responsible for lead generation, within Hispanic bakeries and supermarkets in the U.S.
• Re-design the layout and content of the only bilingual (English-Spanish) bakery magazine available in the U.S.
• Participated in the development and creation of digital ad campaigns and first sales training manual.

Santa Ana, California, US

• Collaborated directly with The Home Depot's Hispanic marketing department to create marketing strategies aimed at enhancing brand awareness and driving sales in designated markets across the U.S.
• Coordinated with internal web designers to create BEHR's first Spanish website and mobile app catering to both DIY enthusiasts and professional consumers.
• Conducted monthly Spanish revisions, maintenance, and updates of all product labels and collateral materials for the U.S. market, ensuring accurate translations.
• Successfully negotiated and finalized a sponsorship contract with the Mexico National Soccer Team for their annual U.S. tour.
• Contributed to the development of new products, facilitating the internal "Gate Keeping" process to secure approvals from legal, finance, supply chain, and other relevant departments.
• Played a key role in executing “go-to-market" strategies, ultimately ensuring successful project deployment.

Santa Ana, California, US

• Played a pivotal role in securing the business contract to sell BEHR products in The Home Depot Mexico and Sodimac stores in Chile.
• Collaborated directly with the marketing teams of THD Mexico and Sodimac, aligning BEHR's advertising campaigns with their objectives to generate promotional opportunities.
• Planned, designed, and executed both qualitative and quantitative consumer research to gain insights into diverse markets, trends, and customer buying habits, allowing for effective brand positioning against competitors.
• Selected and managed Marketing Agencies in Mexico & Chile. Responsible for marketing budget, concept design, planning and execution of traditional and BTL marketing campaigns in Mexico and Chile.
• Handpicked and oversaw Marketing Agencies in Mexico and Chile, overseeing the marketing budget, conceptual design, planning, and execution of traditional and BTL marketing campaigns.
• Successfully negotiated and obtained the commercial rights to sell Disney-approved movie-based colors in The Home Depot Mexico.

Certificate International Marketing

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General