Alejandro Bejarano Email & Phone Number

Cumming, Ga, Us

Peachtree Corners, Georgia, Us

Experienced Account Director with a robust background in both traditional and digital media, specializing in strategic campaign management, branding, and client relations. I have successfully led high-impact branding initiatives for globally recognized brands such as Diageo, Toyota, Unilever, and Marriott Hotels. With expertise in delivering integrated marketing campaigns across TV, radio, print, and a wide range of digital platforms, I excel in aligning creative solutions with business goals.In the digital space, my experience includes programmatic buying through ATD, geofencing, CTV/OTT advertising, social media strategy, site retargeting, and SEM/SEO optimization. I have a proven track record of leveraging data-driven insights to maximize performance and drive ROI across these channels. Adept at managing high-profile accounts, optimizing multi-channel strategies, and enhancing brand positioning, I am passionate about building long-term partnerships and delivering impactful, measurable advertising solutions that deliver results.

Los Angeles, Ca, Us

Appointed to manage the rebranding project for client City National Bank of Florida, coordinating Ogilvy's work as the advertising agency, from market research, development of the new image, rollout to internal and external audiences, campaign production, includes TV commercial, photo shooting, social media, and printed and digital pieces.• Research and in-depth knowledge of City National Bank as a client, allowing to improve in the first 3 months, the development of graphic pieces and strategies by the agency by more than 50%.• Improvement of the project management design on the Monday platform initially made by the Bank, achieving a better understanding by all the participants and a reduction in the development time of 6 months.• Lead the intake process together with all the Bank's departments, of all printed and digital operational material, achieving 99% accuracy for rebranding.• Coordinate and lead the meetings between the Bank, the Agency, and external vendors. Share creative ideas that help and expedite image designs by the agency, making the project more efficient.• Lead the management and control of all budgets with external vendors, achieving savings of up to $500K.

Reporting to the CEO, led the business team in development of strategic framework to grow business over the long term, including all operational areas including marketing, real estate, supply chain, finance/treasury, strategy, and consumer insights. • Communicate project status, progress, and risks to stakeholders, and manage stakeholder expectations throughout the project lifecycle.• Build creative briefs for two different ad agencies to ensure all brand collaterals were cohesive. • Develop and implement an annual strategic marketing calendar and budget, combining both Brand and Local Store Marketing, designed to increase traffic, drive sales, and promote brand awareness. Evaluate results of marketing programs by ROI

Miami, Florida, Us

Responsible for evaluating and managing new strategies across the organization, including customer experience, marketing, and account management. Projects involve software application development, process improvements, and systems enhancements using Thomson Reuters Practice CS, Accounting CS and Onvio brands.• Designed & delivered training workshops to all the company team members on topics including process optimization, optimal use of time and its management in the follow-up of each client's projects, B2B & B2C marketing, lead generation and account management.• Define project scope, objectives, and deliverables, and create detailed project plans and timelines to ensure successful project outcomes.• Monitor project budgets and expenses and ensure project profitability and revenue growth.• Evaluated and presented improvements on the performance of all Social Media platforms, generating in-depth analysis reports on users’ behavior and activity to measure the impact of campaigns, and changing strategies as necessary.

Reporting to the CFO, I directed the planning, budgeting, and analytical functions of the Fashion and Interior Design business units. Adapting a new decision-making strategy for the investors and stakeholders to improve the revenue, and savings the company more than $150K per year. Reporting to the CFO, I directed the planning, budgeting, and analytical functions of the Fashion and Interior Design business units. Adapting a new decision-making strategy for the investors and stakeholders to improve the revenue, and savings the company more than $150K per year. • Directed the inclusion of a new investment group within the organization, by developing a new product portfolio for market niches, expanding global markets to Spain, Dominican Republic, México, Guatemala and Panama trough market research and business expansion increasing the company revenue by 30% per year. • P&L responsibility for $25 million brand franchise. Included $12 million consumer advertising and $13 million trade budgets.• Active relationship with advertising agency and direct participation in the briefing and approval processes for national campaigns and events, such as: Miami and New York Fashion Shows.

Caracas, Dtto. Capital, Ve

As owner and partner of the firm, I led the client portfolio growth and account management department. Own account-level finance. In collaboration with my team, I created new ideas for several successful 360º advertising campaigns for the agency clients, orchestrating the entire traffic process. • Act as the primary point of contact for key client accounts, managing all aspects of the account relationship, including strategic planning, budgeting, and project management. • Developed and executed strategic marketing campaigns, including digital, social, and traditional media, to drive brand awareness and engagement for clients.• Facilitated and oversee the creation and updates for client projects, including status reports, project timeline updates in conjunction with the agency team.

Memphis, Tn, Us

Appointed to manage all regional communications and improve the image and writing of an internal publication called "Nuestra Entrega", which aims to communicate the objectives and projects of FedEx Express to all countries in the LATAM region. • Create content for the presentations of the "Purple Bags" meetings where the department managers communicate to all the personnel of the LAC division, new projects or ideas that are being implemented or to be implemented. Coordinated all internal events for LAC region office staff.

Dublin, Leinster, Ie

Started as Sales manager moving quickly to managing the creative department of the company. Procurement and Management of corporate accounts such as Diageo, Swatch, Oculto and Red Bull among others. Creative and sales process for BTL campaigns focused on image creation for printing, trade shows and events.• Coordinated with internal teams, including creative, media, and production, to ensure the successful delivery of client projects on time and on budget.• Built and maintained strong client relationships, driving client satisfaction and retention.• Achieved revenue growth targets through effective account management and identifying opportunities for up-selling and cross-selling of agency services.• Managed relationship with different vendors and providers. Leverage with knowledge of business, industry, marketing, and client needs to drive progress and performance finding the best vendors for the client’s projects.

I started as Creator and Director of the InCore Business Unit specialized in developing the also new concept called Core Marketing, taking internal communications to a more efficient level of advertising, adapted to the needs of the internal market of our clients. I was transferred from Venezuela to manage the new US branch. • Coordinate and manage the process of continuous growth in revenue and ROI for the new unit, supporting client strategy in collaboration with the Agency team and influencing senior client decision-makers. • Drives client relationships and projects serving as the senior point-of-contact promoting organic growth for all accounts assigned. • Oversee the development of creative briefs and kickoff sessions with the client and all agency departments to illuminate the client's business needs and goals, ensuring Client and Agency are on the same page. • Solved client challenges by directing effective strategies helping the creative team to produce great work and improve the Agency’s position and reputation with the clients.• Demonstrated experience in creating lasting bonds with senior clients and other Agencies, uniting drivers, motivators, and client interpersonal dynamics that lead to lasting relationships and trust.

Atlanta, Georgia, Us

Papa John’s Pizza and Wendy's in Venezuela Franchisee and Marketing DirectorFranchisee of one store and in charge of directing the Marketing department of the master franchise for Venezuela. Responsible for maintaining the standard of brand image in all franchised stores. Creation and control of all store chain promotions, working in conjunction with the marketing management of the corporation in Louisville Kentucky. Responsible for the search, evaluation, training and ongoing advice of new and current franchisees. Trained as an operating partner and marketing expert for the brand in Louisville Kentucky. Responsible for all local audiovisual production and media relations.+ Support in the growth of the franchise nationwide above the forecast committed to the corporation, having obtained, signed and trained 20 new franchisees in two years.+ Maintain the profit margin of the stores above what is planned, with the use of well-thought-out promotions at the financial level and effective at the market level.+ Creation, coordination of design and updates of the operations manual including a successful strategy for Local Marketing focused on store openings and the constant increase of income. This manual won in the corporation as the best adaptation worldwide, in 2002.

Bachelor Of Business Administration - Bba, Business Administration

High School Diploma, Science

Master'S Degree, Finance