Alejandro Blanco Email & Phone Number

Madrid, Community Of Madrid, Spain

Bogota,D.C., Capital District, Colombia

• Establish a bootstrapped company implementing the Lean methodology and data-driven strategies.• Conduct thorough market research to identify productive SEO opportunities, such as inbound strategies to position the brand as a car and road trips expert, as well to identify SEM strategies that can be directed to pre-identified clients.• Maintain relationships with loyal customers, as well as foster relationships with new ones, through positive interactions across all social media platforms.• Outline and control successful program development from conception through execution.• Institute and implement comprehensive business strategies, sales plans, and marketing strategies that complement the overall corporate operating plan.• Oversee the hiring of an accomplished and talented developers’ team, which works nimbly to develop any necessary pivots on site.• Engage positively with staff and leadership colleagues, soliciting and encouraging feedback and a collaborative spirit.

Bogotá, Capital District, Colombia

• Lead Hubspot CRM implementation and direct the optimization of the sales process.• Coordinate the efforts of the marketing team to achieve a position in the top 10 relevant keywords using SEO strategies on Google searches. • Initiate a new referral program and a new sales incentive strategy to motivate staff and increase inventory liquidity, sales and revenue.• Design and successfully launch new website, effectively integrating with CRM and inventory.• Lower costs by 90% from the previous app being utilized through executing and managing an in-house mail marketing app and hosting server. • Conduct successful evaluations of all strategies and tasks to further develop and implement internal brand management strategies.

Madrid, Community Of Madrid, Spain

Panama City, Panamá, Panama

• Directed deep-dive analysis and rapport of main macroeconomic drivers such as social, economic, political, environmental and climate conditions impacting the market for in-house based reports, and marketing senior management reports.• Examined and analyzed qualitative and quantitative data to establish the total market value and market share for 20+ countries.• Developed a new market share tool with Excel to decrease the time necessary to generate reports by 90%.• Produced the baseline for the 5-year plan (FYP) for the LAN region by generating accurate market data.• Compiled and evaluated qualitative and quantitative data using multiple data sources and analytic platforms to interpret information and create insights for decision-makers.• Worked across all areas of the company, providing research insights for key decision making. • Ensured quality, timely deliverables of written reports and studies by managing external contractors.• Served as a key part of the developing team for the company market share platform charged with syncing information across all countries’ market shares per location, crop, product, and competitor.

Bogotá, Capital District, Colombia

• Arranged Microsoft Dynamics 365 expert standardizing process, including providing trainings and cleaning the platform.• Supervised industry and business research for the development of marketing plans.

Economics, Econometría Y Economía Cuantitativa, 4.1

Activities and Societies: - Monitor de Análisis Económico de Conflictos y Economía Pública, encargado de la corrección de.

Summer Courses: Marketing, Project Management And Financial Accounting, Business Administration

Bachiller, High School/Secondary Diplomas And Certificates

Activities and Societies: Student Council