Alejandro Blanco Email & Phone Number

Los Angeles, Ca, Us

Led Design, Concept, R&D and CAD teams in creating collections generating $180M+ sales in 350 retail stores & Ecom. Brands included Eva Mendes Celebrity Collection, New York & Co Dresses, New York & Co OuterwearSenior Vice President of Design for Eva MendesCollection generating $60M yearly in 240 retail stores and Ecom.- Created and launched a full line of clothing reflecting the esthetic and lifestyle of Eva Mendes, catering to theNew York & Company clientele.- Responsible for the development of 12 deliveries yearly which included all categories: Dresses, sweaters, cut & sew knits, wovens, denim, bags, jewelry and shoes.- Created and presented bi-monthly color, fabrics and concept presentations to Eva Mendes, the CEO, hi-level executives, merchants and marketing- Presented bi-monthly a fully merchandised collection to Eva Mendes and CEO in Los Angeles for their approval.- Presented fully merchandised Eva line to merchants and marketing with final cost.- Reviewed all cost sheets with my production manager, reworked markets, fabric consumption and trimmings to achieve cost and IMU without altering the design integrity and quality of each garment or accessory.- Implemented a new process for fitting for NY&Co, fast fitting of prototypes of each piece of the collection to achieve perfect samples for our bimonthly Eva Mendes presentation.- Responsible for attracting, developing, and retaining talented and motivated design teams.- Responsible for the day to day management of staff, calendar timing, effective follow through and timely delivery of product.- Traveled bi-yearly to Asia to conduct off-shore development and fittings and source fabrics and new vendors.

Led Design, Concept, R&D and CAD teams in creating collections generating $80M + sales in 78 retail stores & Ecom.- Created and launched the Marciano brand for Guess.- Responsible for the development of 12 deliveries yearly including all categories: dresses, sweaters, cut & sew knits, wovens, denim, bags, jewelry and shoes- Directed and managed all phases of design and product development and oversaw fit and construction of all garments. - Presented monthly concepts to accessories licensings.- Created and presented monthly color, fabrics and concept presentations to Paul and Maurice Marciano.- Presented monthly fully merchandised collection to Paul Marciano, Merchants and Marketing.- Reviewed all cost sheets with my production manager, reworked markets, fabric consumption and trimmings to achieve cost and IMU without alternating the design integrity and quality of each garment or accessory.- Maintained an 75% adoption rate.- Directing a team of 16 designers including Asia and Italy.- Responsible for attracting, developing and retaining talented and motivated design teams.- Responsible for the day to day management of staff, calendar timing, effective follow through and timely delivery of product.- Traveled to Asia to conduct off-shore development and fittings and source fabrics and new vendors.- Traveled to Europe to collaborate with the Italian Team of designers for the Guess by Marciano European Collection.

* Created women's collection for the wholesale market and for private label accounts including bebe, Arden B, White House, Cache, Macy's, Rampage and Victoria's Secret.* Formed partnerships with private label accounts increasing volume and profit year-after-year.* Directed and managed all design and product development phases.

* Created, designed and developed women's collection including dresses, knits, woven pants, denim, woven textile, leather, shoes, handbags and make-