Director (Board Member) of the International Committee

Reporting to the CEO of Envista Corp., responsible for defining the Global Strategy and Plans of Nobel Biocare, the world leading Dental Implant System, with a revenue close to $900 Mill. Direct responsibility over Product Management (Surgical, Restorative and Digital), Business development, Marketing & Communications, Medical Marketing, Training & Education and Clinical Affairs

Reporting to the CEO of Envista Corp., managed the integration and growth for the recently acquired Intraoral scanner business, managing a Team of 150 people in the areas of Product Management, R&D, Customer & Tech Support, Operation & Production and Lean. Defined the 5 years Strategic Plan, the Go to Market strategy, pricing and promotional strategy, product roadmap and targets for the different sales channels at Global level.

RDSBU General Manager Reporting to the President of Straumann Group North America with dotted line to the Global Executive Vice President of the DSBU, architected the company’s digital transformation by developing and implementing digital solutions in the surgical, restorative, and orthodontic areas and in all market sales channels.• Created and lead the Straumann Group Digital Ecosystem, a web of digital products, lab partners, and centralized services that offers doctors everything they need to complete their workflows and expanded Straumann’s global leadership in all fields of dentistry• Built and lead a team of >90 professionals in Sales, Business Development, Marketing and Customer Success functions as well as the go-to-market strategy and support processes that provide best-in-class customer experience• Leverage strong longstanding external partnerships with strategic companies and vendors, and multiple universities and education centers­ Collaborate with CEOs of global vendors and companies to secure services, hardware, software, and materials (continuing efforts 2016 – present)­ Partner with deans and executive boards of universities and national industry organizations, and CEOs, Chief Marketing Officers and Chief Operating Officers of key national customers and their sales organizations to negotiate agreements (2015 – present)• Achieved 2021 business unit growth of +47% vs. 2020, $74M +84% vs. 2019, +40% vs. 2021 target • In 2021, sales of digital equipment, technical training and continued support realized +70% growth vs. 2020, $25M, +55% vs. 2020 target • Developed strategic digital workflows involving hardware, software and services that enabled growth in strategic business initiatives; centralized lab services delivered >$25M, +20% growth, +10% above target • DSBU was the strongest contributor to the company’s record 2021 growth: >$600M, +30%/+$136M, +18% over budget, +21.5 CAGR over the prior six years

Reporting to the President of Straumann Group North America with dotted line to the Global Executive VP of Marketing and Education, led high performance team of over 95 sales, product marketing, MarCom, business development, and Customer service and support professionals that successfully defined and executed strategy for all business segments. Held full responsibility for P&L, distribution partners, 3rd party partners, customer service and support structure, and sales tools for entire digital dentistry portfolio for all brands and audiences.• Led local and national education teams, including the development of experience events and symposia, key opinion leader (KOL) development for some of the industry’s most well-known influencers, internal training and practice growth • Drove product marketing teams and go-to-market strategy for Straumann Group brands and its digital portfolio to develop product strategy/marketing and sales plans for all business segments and audiences­ Delivered net sales of >$450M and managed marketing budget of >$19M­ Drove team to become market leader in North America, consistently outperforming growth rates and competition• Successfully created and developed the Digital Business Unit in North America, realizing $51M revenue, 67% growth • Improved net sales CAGR >20% and doubled contribution margin over the prior 5 years• Participated in 2020 cohort of Global Executive Development Program

Reporting to the President of Straumann Group North America with dotted line to the Global Executive VP of Marketing and Education, designed and implemented the Digital Business Unit, lead the DSO sales channel and the National Education partners • Defined the business unit’s go-to-market strategy• Negotiated and created a distribution network in the USA and Canada • Managed relationships with external product and services partners. Initiated the creation of the Digital Solutions Division• Led development of Dental Sales Organizations (DSO) channel, managing existing customers and gaining new ones. Successfully managed and turned-around the biggest Straumann customer worldwide, with annual net sales of >$20M• Managed main education partners, defining product offering and implementation within Sales and for customers; redefined Straumann’s education offering which drove a significant increase in sales and brand creation

Reporting to the Executive Vice President of Western Europe held full P&L responsibility for Spain and Portugal markets and managed a team of 120 in achieving net sales of >$60M. Defined and executed strategy; redefined leadership and sales team, creating high-performance culture with specific focus on strengthening the sales function through key performance indicators (KPIs), productivity and efficiency.• Achieved >20% growth in net sales, outperforming the competition and gaining significant market share• Drove cultural change programs that created a culture based on ownership, collaboration and risk-taking

Reporting to the Vice President and General Manager of the Retail / Consumer Division of Microsoft Spain achieved revenues of $150M representing 20% of Microsoft Spain revenue. Developed programs that increased market share of Windows devices and Office, working with the OEM partners. Implemented new digital formats in retail, including POSA and ESD, and grew sales of digital products and services. Optimized and led a team of 38, including Account Managers, Field Sales and Commercial Support Team.• Exceeded revenue and profit targets in all categories and achieved record levels of partner satisfaction• Achieved record number of paid subscribers in Xbox Live online service growth (+175%), earning #1 country in Western Europe• Grew Xbox market share close to 20% with almost 200K units sold per year, and more than 1M units installed • Received Microsoft’s worldwide Customer Partner Experience Award (2014) for achieving the highest CPE growth in Europe

Led strategic planning, new product development, customer acquisition/retention, brand management, market research, partner management, P&L management of Xbox, PC Hardware and SW (Office & Windows) with revenues of $100M. Built strategic content alliances for Xbox Live to add local content and increase the platform relevancy. Built, recruited, and led a team of nine product managers and marketing professionals with >$16M budget.• Increased Xbox market share by +14pp in four years, going from 5% to 19% in a country historically dominated by PlayStation • Built the leading online entertainment platform, Xbox Live, with more than 500K users and 250K paid subscribers• Launched multimedia campaigns with major 3rd parties including partnerships with Santander Bank, Kellogg, Burger King• Implemented social media strategy with record numbers; earned 313K Facebook followers and 118K Twitter followers

Designed competitive intelligence model to manage the product portfolio, life cycle and price strategy in the European market. • Created a competitive intelligence model that was instituted in all EMEA countries defining pricing strategy and product portfolio which had a high impact on P&L

Managed P&L with revenues of €70M and marketing budget of €6M and a team of nine. Developed and implemented marketing strategy and plans.• Achieved profit target of €40M through exhaustive pricing and portfolio strategy focused on margin• Design, recruit and lead a team of 9 marketing professionals• The position reports to the General Manager Iberia and to the Marketing Director Europe AchievementsAchieved Profit target, €40mill., through an exhaustive pricing & portfolio strategy focused on margin