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- Proven leader who has been awarded progressive responsibility due to demonstrated strategic vision and achievement of significant MKT kpis.- Experience in developing Brand Strategy and Integrated Marketing Communication campaigns.- Strong managerial profile: Cross-functional project leader & team player ; Leveraging people development.- Detail & results oriented.
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Sr. Marketing Director Danone Waters MexicoDanone Oct 2023 - PresentParis, Fr
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Danone Marketing DirectorDanone Apr 2018 - PresentParis, Fr
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Stella Artois & Modelo Marketing DirectorAnheuser-Busch Inbev Jul 2017 - Apr 2018Leuven, BeBrand Marketing -
Corona - Communication DirectorAnheuser-Busch Inbev Dec 2015 - Jun 2017Leuven, BeCorona New Positioning : Desfronterizate Objectives : - Brand Positioning - 2016/17 Campaign development - Brand Attributes - Brand Preference - SOV
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Head Of Premium Brands: Stella Artois/Modelo/MichelobAnheuser-Busch Inbev Apr 2014 - Dec 2015Leuven, BeGrouper Premium Brands : Modelo Especial, Negra Modelo, Stella Artois, Budweiser e Ideal.
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Sr Brand Manager - Bonafont NaturalBonafont Mar 2013 - May 2014
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Sr Brand Manager - Bonafont LeviteBonafont Oct 2010 - Mar 2013•Developed new Communication Strategy - Launch Jun 2013•Complete understanding of the brand communication target achieving historic brand & image attributes.•Developed and executed MKT Plans leading the brand up to 30% growth (ATL, Point of purchase and BTL) •Increased Share of Market from January 2011 (+12pp).•Coordinated TVC production with highest persuasion score in Bonafont´s history, achieving sales growth over 30 pp. (Mar2011-TVC “Me Da Gusto”).•Innovation pipeline development for the next 5 years and 1 new packaging project.
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Innovation Sr. Assistant / AffordabilityBonafont Nov 2009 - Oct 2010•Developed new “On the Go Sales Model” for “Quick Fix O.T.G. 250Ml format”, with sales potential over 15MM lts at first year and over 40% of product profitability (one whole brand A&P Budget/project being presented in France).•Development of the Danone worldwide lightest bottle: ShortNeck, Lightweigted 8gr•Collaborated on implementation of the first Mexican BFT-PET “Industrial Mini-Plant”.
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Abm Bonafont Con Jugo & LevitéBonafont Dec 2007 - Nov 2009•Developed product re-formulation achieving historic scores and new International norms. •Manager & leader of a multifunctional team looking forward to encourage the brand with our sales force, achieving up to 16pp on Numeric Distribution and turning negative tendency after 3 years.•Developed national launch of the second “Aquadrinks” brand Bonafont con Jugo achieving 35MM lts at first year. •National Sampling (1MM Contacts) and POS plans for Aquadrinks second brand launch (Bft. c/ Jugo),
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Abm Of Colgate Toothbrushes & Denthal FlossColgate Palmolive May 2007 - Feb 2008New York, New York, Us•Brand sales follow up and campaign implementations across channels.•Biggest national Toothbrushes Sampling (more than 50M KOL / Dentists sampled).•Developed and led brand’s scorecard detecting opportunities.•Developed Trade MKT skills. -
Mkt Inisghts (Mrci)The Coca-Cola Company Feb 2006 - Jun 2007Atlanta, Ga, Us•Coordinated and followed up Qualitative and Quantitative CSD’s tests and studies. •Led Qualitatives Tests in order to find insights for Coca-Cola brand.
Alejandro Campos Skills
Alejandro Campos Education Details
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Universidad PanamericanaIngeniería Industrial -
Instituto Tecnológico Y De Estudios Superiores De Monterrey / Itesm
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Google Creative CampusSem & Seo Certificate
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Kellogg Executive EducationBrand Purpose / Abinbev Certificate
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Kellogg Executive EducationBrand Building Degree
Frequently Asked Questions about Alejandro Campos
What company does Alejandro Campos work for?
Alejandro Campos works for Danone
What is Alejandro Campos's role at the current company?
Alejandro Campos's current role is Head Marketing Danone Waters MX.
What is Alejandro Campos's email address?
Alejandro Campos's email address is al****@****bev.com
What is Alejandro Campos's direct phone number?
Alejandro Campos's direct phone number is (212) 573*****
What schools did Alejandro Campos attend?
Alejandro Campos attended Universidad Panamericana, Instituto Tecnológico Y De Estudios Superiores De Monterrey / Itesm, Google Creative Campus, Kellogg Executive Education, Kellogg Executive Education.
What skills is Alejandro Campos known for?
Alejandro Campos has skills like Estrategia De Mercadotecnia, Marketing Comercial, Estrategia Empresarial, Mercadotecnia, Marketing Strategy, Marketing, Liderazgo De Equipos Multidisciplinarios, Publicidad, Teamwork, Marketing Budget, Brand Management, Trade Marketing.
Who are Alejandro Campos's colleagues?
Alejandro Campos's colleagues are Nevena Uzelac, Prateek Bisht, Juan Carlos Restrepo, Emmna Beniyazid, Learning Place, Lilian Naitore, Sedat Yıldız.
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