Alejandro E. Roca Email & Phone Number

Miami, Florida, Us

National Brand Manager for Deutsch Family Wine & Spirits and Sidney Franks Importing Company

Bellshill, Lanarkshire, Gb

West Des Moines, Iowa, Us

Led the growth and development of the WineStyles franchise concept in South Florida. In 2007 it was awarded, Hot Retailer of the Year by ICSE, and # 20 on the fastest growing franchises on The Fast 55 by Franchise Times Magazine.

Port Washington, Ny, Us

Responsible for supplier relationships, brand profitability, brand market strategies and sales execution for 20+ brands across the US market. Brands representing Spain, Portugal, Chile, and Argentina.

London, Gb

Led the expansion of Diageo’s Argentina wine export business across the US, Latin American and Europe.

London, Gb

Led the Southeast Marketing Team consisting of four direct reports and a group of twenty-five members responsible for developing the brands AOP (Annual Operating Plan) and managing brand P&L’s.

London, Gb

Led the North America Commercial Systems group which consisted of five direct reports and a group of thirty members responsible for supporting all the Sales, Marketing and Strategy information technology needs. Participated in the go to market strategy project, Next Generation Growth (NGG) as the IS representative.

London, Gb

Key member of the Southeast and Southwest executive management team responsible for delivering the business unit profit and volume commitments. Led the implementation of all information management initiatives across the distributor network in 17 states in the Southeast and Southwest.

Purchase, New York, Us

Led the Consulting Services Group across South America, Central America, Mexico and the Caribbean, a group of twenty with five direct reports. Responsible for working with the centralized international IS organization, to implement a IS strategy geared to our region by leveraging additional resources and skill sets based on business needs.Accomplishments

Purchase, New York, Us

Led the Consulting Services Group, a management consulting service group responsible for improving business unit profitability by implementing business improvements to the value chain.

Led the IT Group for a $50 million health care business in the US with a team of eight members.

Dublin 2, Ie

Led the implementation of organizational improvement initiatives by designing and implementing changes to business processes, management information usage and software applications in various industries.

Provided educational instruction and guidance to young men in the 9th and 10th grade. This consisted of teaching Pre-Algebra, Algebra and Geometry. Supervised various extracurricular activities after school to promote student involvement.

Mba, Marketing

Bse, Computer Engineering