Brand Manager
Current- Lead the strategy and alignment to shape the future of the brand following the influencer marketing and events strategy.- Conceptualize and implement key initiatives: corporate events, content creation, product launches, social networks...- Alignment with key stakeholders across cities, brand functions and management stakeholders.- Lead the social media project with a strategy based on influencer marketing and prioritizing a high engagement rate.- Orchestrate brand efforts around key priorities.- Activate the brand with a strong focus on the generation Z consumer.