Alejandro Ferigle Casas Email & Phone Number

Frankfurt Del Main, Hesse, Alemania

UX Manager focused on UX Research methods.Define research roadmap to deliver customer storytelling and consumer product superiority for the following exciting Danone brands: Alpro, YoPRO, Activia, Danonino, Dany.Management of European and Global project stakeholders x-funcional (UX, R&I, S&I, Marketing, Design, Sales). Role objective is ensure local DACH needs (Germany, Switzerland and Austria) are covered from consumer perspective and key business questions / projects open points are answered via existing data gathering or further research purposes.Specialized in qualitative (focus groups, user journey, online blogs, usability test, in depth interviews / consumer connects, co-design), and quantitative (central location test, home use test, online surveys).Research cover different targets (adult, kids, gen Z…) with the objective to decode the insights and tackle business KPIs on a sharp way.

Frankfurt Del Main, Hesse, Alemania

Being the UX local DACH contact (Deutschland, Austria, Switzerland) for: - Danone Waters division. Volvic and Evian brands. Including Natural Mineral Water, sparkling and aquadrinks (iced teas, flavored...). - Essential Dairy division for Fruchtzwerge (Danonino) and Dany brands. Understanding kids and indulgent categories. Working closely with Strategy&Insights, R&I Design local departments and UX Europe to decode and transform consumer needs into actionable levers for Marketing and R&I development teams.As UX we ensure that the value proposition of each project is defined with a USER-CENTRICITY mindset, achieving the balance between sensory quality, product functionality and emotion. With this we guarantee that the product and the packs being developed are in line with consumer expectations.Supporting to create the local superior experience road map projection and execution for the upcoming innovation and renovations, ensuring superiority in all KPIs for users.Setting the right methodology and objective of product sensory assessment inside each stage of the project. Thus includes to brief external market research agencies for qualitative, quantitative, user journey tests or sensory panels for mappings, profiles (static, dynamic, aromatic...).

Barcelona, Cataluña, España

Barcelona Y Alrededores, España

Taking part into the R&I Essential Dairy & Plant Based Products (EDP) South Europe Team, as User eXperience (UX) Stagiaire, I was involved in all sensory-related projects over the RD whole-chain process (selection, designing, development, implementation and launching).It requires a regular collaboration with cross-functional teams such as Mkt, Strategy & Insights (S&I), packaging, R&D product development, Quality... To help sustainable business growth.Main tasks:- Lead the internal sensory panels: perform trainings for our internal panelists (offices and factories), determine the project-tasting objectives and reporting the results (weekly)- Design tests via Eyequestion- Make web-listening reports about consumer topic trends, drawing results with digital tools: Google trends, Linkfluence and Mintel research.- Organoleptic shelf life studies and follow ups: determination or extension due to sensory attributes variations - Supporting our brand teams in qualitative and quantitative consumer tests following different evaluation metodologies (descriptive, comparative, ranking, preference...)Competences:- Understand consumer insights and behaviour applied to market opportunities. - Leadership, well-organised and proactively involved in a wide portfolio of projects

Giving support to the Barcelona end product development teams (sweet, dairy and beverage) carrying out laboratory tasks for flavor applications purposes:- Understand consumer needs and market trends.- Flavor selection regarding project specificities: customer claims, food matrix, project issues. - Pro-actively involved in the different flavor application areas I developed the following flavoured protypes: bar chocolates, bakery products (breads, brioches, gluten free alternatives), biscuits (crackers, cookies), energy bars, candies, gummies and jellys... also plant based fermented products, dairy varieties as milks and yoghurts (drink & spoon), drinks (dairy, high protein and powered reconstituted) and ice creams (dairy & plant based).- Training with flavor attributes and recognition in food matrixes.- Sensory evaluation of prototypes and market products.- Manage the internal flavor inventory.We collaborated with the Netherlands Hilversum team for a customer event:

Barcelona

Take part into the internal sensory panel performing water sensory quality controls through flavor and taste determination.

Barcelona

Inorganic chemistry area, with the following tasks:- Carry out chemical analysis based on SOPs.- Preparing chemical reagents, standards and samples. - Lab equipments start up and calibration.- Safety Data Sheet updating and management.- Preparing tasting samples and sessions.

Barcelona

- Calibrating food products for our 3D printer, FOODINI, specially COCOA products.- I carried out a project developing cocoa formulations to easy-print detailed 3D chocolate structures. - Designing templates to calculate nutritional values of calibrated food for labelling purposes.

Grado, Ciencia Y Tecnología De Los Alimentos

Activities and Societies: - 2013-17: class delegate. - 2014-18: active member of 'Students' Council'​ at Veterinary's Faculty of the UAB..

Msc, Interaction Design And User Experience (Ixd | Ux)