Alejandro Franco Email and Phone Number

Panasonic batteries distribution to Caribbean and Parts of Latin America

Our company is an industrial trading company based in Miami Florida. We export industrial supplies to Latin America customers ( macanaint.com ). We are creating a Machinery division where we supply hearth moving equipment parts and supplies, provide customer support, and we are creating a new consulting division for site and operational assessment to heavy equipment users in the heavy construction, quarries and mining operations. We also provide heavy equipment dealers sales territory management skills, and sales force soft and hard skills training. Please contact us.

Caterpillar, Inc. | 2005-2015Drove national and regional B2B sales growth to capture market penetration and sustain high revenue growth. Coordinated with clients to identify needs, present product specifications, and solve business / operations requirements through value story selling. Interacted cross-functionally and at multiple levels to lead sales efforts, coordinate with vendors, and realize goal attainment.Quarterly and annual reports, including sales reports and financial forecasts. Led high level sales force, developing and executing action plans designed to increase customer service and expand market share. Notable roles and achievements include:Market Professional Cat Work Tools, Miami Florida | 2008-2015 Conceived and created high-impact value story to increase sales of hydraulic excavator (HEX) buckets; proactively conducted job studies to create and confirm new bucket application theories. Successfully introduced and leveraged Value Estimating Tool (VET) simulations to ensure sales force utilized value story selling. Boosted sales through creation of extraction value charts, allowing sales force to better assess customer needs and recommend solutions. Fueled rapid sales growth in region, realizing $25M in just four years, and grew hammer sales from 0 to 300. Effectively targeted largest 10 regional dealers, developing key sales strategies such as dealer sales training and seizing opportunities for aftermarket work tools sales. Cat Hex Market Professional for Latin America | 1998-2008 Captured nearly $15M in sales by establishing and delivering 2 regional customer seminars focused on customer needs and dealer value selling for new ripping with excavator’s applications Shortened sales cycle through creation of Hex value selling configurations for region; developed 323 Hex packages unique to region and achieved 200+ machines sold. Created innovative hands on sales force training program leading to double market share in three years.